! ! About the paper ~! Interaction between China, ASEAN and Minority Sports Culture

Research on Zhuang traditional sports culture and the development of "South Expo"

Abstract: To study the social value of Chinese Zhuang traditional sports culture in rejuvenating the country. Outline the traditional sports culture of Zhuang nationality in China. In the strategic activities of western development, we should develop the traditional sports culture market of Zhuang nationality in combination with the advantages of regional natural environment, folk customs and festivals, national individuality and personality, as well as the hosting of China-ASEAN Expo in Nanning, Guangxi, in order to increase foreign exchange, expand domestic demand, increase employment rate, get rid of poverty and get rich, and promote the development of traditional sports culture of Zhuang nationality in China towards novelty, innovation, science and diversification.

Keywords: sports culture of Zhuang South Expo

Foreword: As the head of China's 56 ethnic groups, and the most expressive form of action, Zhuang traditional sports are entering a new international stage with the exchange of eastern and western cultures. Zhuang traditional sports have the characteristics of solid foundation, profound foundation, profoundness, richness and variety, and different styles. Such as dragon dance, lion dance, three-person board shoes, hydrangea throwing, shoulder pole hitting, ball playing, etc., have been introduced into school physical education, which has been loved by more and more people in society and recognized by many nationalities, and can be called a brand in international and domestic exchanges. Based on the theoretical research of traditional sports culture of Zhuang nationality for many years, this paper uses the methods of literature reference, interview notes, field research, inductive translation statistics and theoretical thinking comparison to demonstrate the advantages of traditional sports culture of Zhuang nationality in the development opportunity of China-ASEAN Expo in Guangxi, which provides scientific basis for promoting the sustainable development of traditional sports culture of Zhuang nationality, enriching the people and rejuvenating the country.

1. Seize the opportunity of "South Expo" to expand its characteristics and advantages

China-ASEAN Expo is a comprehensive exposition, which integrates trade in goods, investment cooperation, service trade and high-level forums, and will fully display the economic development achievements of free trade zones, provide opportunities for promoting transactions, create opportunities for mutual investment and open up forums for political, business and academic circles. The opportunity of "South Expo" in the new situation has promoted the development of traditional sports culture of Zhuang nationality to usher in good development and challenges, and will also become one of the hot spots and highlights of "South Expo".

1 The role of traditional sports culture of Zhuang nationality in modernization and "South Expo"

From the perspective of the development of modern emerging sports, the development of traditional sports culture of Zhuang nationality has a leading and overall role, which not only embodies patriotic education and promotes the sports spirit of the Chinese nation, but also reflects the collective inheritance and horizontal integration of national culture. It symbolizes a cultural activity with profound cultural connotations. With its unique form and great attraction, the traditional sports culture of Zhuang nationality is characterized by entertainment and interest, and it integrates competitiveness, fitness, artistry and appreciation, and plays an increasingly important role in socialist construction and spiritual civilization construction. Especially, sports competitions and performances carried out through national festivals, festivals or national fitness activities encourage people to participate, practice and experience, so as to achieve the psychological satisfaction of hope, possibility of success, self-entertainment and interest, effectively improve people's physical and mental health, and provide a strong spiritual power for promoting exchanges and cooperation between ethnic groups, promoting economic development in ethnic areas and enhancing ethnic unity.

1.2 "South Expo" will promote the new development of national traditional sports, culture and economy

The development of Zhuang traditional sports and national culture is not an armchair strategist, but a solid foundation, and the traditional sports of Zhuang nationality are nurtured among the people, with profound connotations, festive festivals, folk customs and festivals. And the "National Traditional Sports Games for Ethnic Minorities" held every four years, pushing one layer after another according to the pattern, organically pushing the traditional sports culture of the Zhuang nationality to a climax, showing the great role of the traditional sports culture of the Zhuang nationality and coming out at once. The great momentum of economic and trade singing opera with national sports has shown its strong vitality, attracting people from all walks of life at home and abroad to visit, explore research and negotiate trade, and opening up a new development idea for the economic development of ethnic areas in Guangxi.

According to the literature, the turnover of various materials and products during the 4th National Games held in Nanning, Guangxi in 1991 reached 2.5 billion yuan, and the 5th National Games held in Kunming in 1995 also received 3.2 billion yuan of good social and economic benefits. The 6th National Games held in Beijing in 1999 coincided with the 5th anniversary celebration of the founding of our country, with economic profits of more than 9 billion yuan.

The general climate for the development of China-ASEAN Expo is the permanent meeting of Nanning, Guangxi. This is not only conducive to the development of traditional sports culture of Zhuang nationality, but also will play a more active role in promoting the prosperity and prosperity of various ethnic areas in Guangxi, the national economy taking off and the people running towards a well-off society.

2. The economic effect of the "South Expo" linked by Zhuang traditional sports tourism resources.

the development of Zhuang traditional sports culture and tourism resources has become one of the hot spots in the new research of Chinese traditional sports humanities and social sciences. As far as modern tourism resources are concerned, the "South Expo" is essentially different from scenic spots and historical sites, landscapes and other tourism resources. Zhuang traditional sports tourism resources are based on human physical activities for tourists to watch or directly participate in, and it is a combination of sightseeing, health, health care and medical care, forming a national sports feature with great Chinese characteristics.

1.1 Seeking physical and mental health is a prominent tendency of people in the 21st century.

Reports from related websites such as education network, sports network, travel network and economic network, with the high development of industry, the earth's environment is further deteriorated, the noise of cities, the turbidity of air and the degradation of water quality make people's health more and more threatened, and people's need to return to nature becomes more and more intense. At the same time, the society has entered the information age, and the social rhythm and the impact of various concepts have made people's psychology in a state of high tension. People need to relax their tired body and mind among the green mountains and green waters, and they also need to have fun in nature without any consideration. Traditional sports tourism of Zhuang nationality can provide people with many feelings, feel life, feel nature, get close to sports and appreciate sports. This trend means that traditional sports tourism of Zhuang nationality strengthens the natural atmosphere and highlights the health value of health care. With the organic combination of festivals, folk customs, folk customs and national sports games, we will develop tourism cooperation in the "South Expo" and integrate it into leisure, fun, performance, entertainment and tourism life with a new consciousness. Its practical benefits will be superimposed on the tourism industry to produce interactive effects, which will be no less than the economic growth sensitivity of various festivals in various places.

2.2 The tourism of Zhuang traditional sports culture department is the endowment of good resources for the "South Expo"

Throughout the development of Zhuang traditional sports culture, people can see a more intense way to get rich by creating the resources and environment of traditional sports culture, which is embodied in landscape tourism, ethnic humanities tourism, folk tourism, coastal tourism, border tourism and eco-tourism. This is the tourism economy. The development of tourism resources is a social interaction activity between one culture and another, with multiple attributes. To create a successful foundation for the development and exchange of national traditional sports culture, it embodies several aspects:

2.2.1 Using the uniqueness of Zhuang nationality's development, we can build the rhythm and colorful content of national traditional sports tourism activities, and integrate them into the form tourism of national traditional sports, so that people can have fun together, relax their bodies and minds, achieve the purpose of aesthetic appreciation and cultural exchange, and also promote the benign operation of tourism in a periodic and seasonal manner.

2.2.2 Make use of various cultural backgrounds to form ethnic tourism styles in different ethnic areas, suit local conditions and vary from person to person, cater to the needs of tourists, and make tourists willing to participate in their individual development; * * * With the construction of tourism resources with distinctive features and unique styles, the economic benefits of the tourism industry will be improved.

2.2.3 According to the law of multi-directional development, multi-source coexistence and normal development of tourism, the traditional sports of Zhuang nationality should be used as a platform, and the tourism economy and trade singing opera should be mutually beneficial, reflecting the national tourism styles of different ethnic regions, so as to build an industrial group with the economic, cultural and ecological characteristics of traditional sports tourism of Zhuang nationality; Promote the product structure and competitiveness of Zhuang traditional sports culture tourism

2.2.4 The norm of integrating fitness, appreciation, participation, entertainment, scientific investigation and education. Make the traditional sports culture of Zhuang nationality actively adapt to the market economy environment in the new period, solve the problem of getting rid of poverty in Guangxi and even the western region, and open up new economic growth points. Enrich the advantages of traditional sports culture and sports tourism resources of Zhuang nationality in the new period, promote the healthy and rapid development of national tourism, and make it the potential of tourism to revitalize economic growth in ethnic areas.

2.3 "South Expo" linkage Zhuang traditional sports and cultural tourism development publicity effect

The development of Zhuang traditional sports and cultural tourism resources often depends on publicity. Moreti, director of the Italian National Tourism Administration, pointed out: "A hundred years' experience in tourism tells us that propaganda is the locomotive to promote the development of tourism." According to the relevant information of the World Tourism Organization, the publicity expenses of tourism in Canada account for as much as 79% of the total budget, and the Tourism Authority of Thailand uses 6% of the total budget for publicity and promotion. The cost is large and the income is considerable. The United States spends $1 to attract a tourist, and Mexico spends $1 on publicity fees in exchange for $4. According to the statistics of the Hong Kong Tourist Association, you can spend HK$ 1 on publicity and get HK$ 123 in tourism revenue. The development value and potential of the traditional sports tourism resources of Zhuang nationality with the flavor of the times are enormous, but its popularity is relatively low at present, and it is not enough to rely solely on the promotion of national traditional sports. We should carry out all-round publicity through various forms and channels, including the "South Expo", so as to make it widely known and stimulate people's travel motivation. To promote the exchanges and cooperation between China's western neighboring provinces and ASEAN, and to develop the traditional sports tourism resources of Zhuang nationality in China. It not only plays a good social propaganda role in the excavation, arrangement, development, reform, promotion and perfection of the traditional sports culture of Zhuang nationality in China. But also can promote the development of our national traditional sports economy, sports tourism and sports industrialization to a large-scale, collectivized and scientific pace.

3. The "South Expo" has attracted unlimited new business opportunities for the development of the traditional sports culture industry of the Zhuang nationality.

The advantages and potentials of the traditional sports of the Zhuang nationality in China. The development of economic benefits is optimistic, and the China-ASEAN Expo will bring unlimited business opportunities. Since the Zhuang people won the first prize in the fourth "People's Games" performance, their equipment and props have been ordered from all over the country, and the demand is in short supply. The simple development of "Playing the Pole" activities, coupled with the media promotion of "the baise uprising" to commemorate Deng Xiaoping's leading China revolutionary film blockbuster. A set of equipment are exported to East, South, Asia and Europe and the United States. Projects and products such as "Dragon Dance, Lion Dance", "Three-person Shoes" and "Throwing Embroidery Ball" symbolize a kind of sports and the inheritance of Guangxi national culture. They can be called excellent products and shine brilliantly in international exchanges, and are favored by all ethnic groups and international friends. They have become a hot-selling tourism and entertainment product in Guangxi. For example, Huang Xiaoqin, who is known as the "Embroidery Street" in Jingxi, Baise, Guangxi, earns nearly 1, yuan per capita every year. In 21, she was praised by the All-China Women's Federation as a "Chinese Qiaonv", and her products were exported to the United States, Canada, Norway and other countries, and she made a fortune with hard-working hands. In 22, leaders and experts from Guangxi Construction Department visited six countries in Europe, and only brought high-quality products to state officials, which was well received and praised. The small hydrangea is full of national unique personality charm and cultural concept, which links the friendship of all countries in the world. Two months before the "South Expo", the local Zhuang people rushed to make a batch of hydrangeas embroidered with the words "China, ASEAN and CAEXPO" in Nanning to welcome the grand event. The listing has attracted people's attention, and tourists from other provinces have bought them as souvenirs for relatives and friends. This shows that the traditional culture of the Zhuang nationality has become an important medium for cross-cultural communication between the East and the West.

1 The diversified interactive effect of excellent traditional sports culture of Zhuang nationality

I remember that in 1995, Zhao Zhongxiang, the famous host of the Central Spring Festival Gala, used "throwing hydrangeas" as an impromptu program to stimulate performances and speakers, and received bursts of applause. The annual Nanning International Folk Song Festival held in Guangxi? In the Spring Festival of 23, the Chinese National Culture Festival, the traditional folk customs and folk festivals of the Zhuang nationality were held in Lemandi, Guilin, which blended many traditional sports with Zhuang characteristics and greatly promoted the socialization, tourism, industrialization and economic development of ethnic areas. In the negotiation of trade, traditional national sports hydrangeas and flower bags are presented as a celebration, and dragon and lion dances are used as expressions of good wishes to the guests. People's sports exchanges, mutual respect, mutual understanding, friendly coexistence and sincere cooperation among different ethnic groups have made great contributions to the prosperity, revitalization, promotion of people's physical and mental health and active cultural life of the Chinese nation

3. 2. Meet the opportunities and challenges of the "South Expo"

Guangxi ethnic areas take the establishment of China-ASEAN Free Trade Area as an opportunity and take "China-ASEAN" as an example. Plan the means to get rid of poverty and get rich in different degrees, in addition, make use of natural landscape day tourism. Carry out national traditional sports health activities, national traditional sports training, national traditional sports equipment, national traditional sports clothing, national traditional sports industrialization development, etc. For example, Guangxi Education Department is characterized by the advantages of ethnic education, and a university town with a corresponding scale of modernization is built in Nanning, which embodies the integration of ethnic science and technology, ethnic art and ethnic traditional sports customs park as the leader, and integrates reading, study, observation, fitness, entertainment and participation in cultural education park. Combining ethnic education with four platforms such as ethnic festivals, international folk song festivals, and South Expo, such as goods trade, investment cooperation, seminars, and foreign cultural exchanges, will become one of the first-class educational zones with developed culture, advanced technology, beautiful environment, active innovation and abundant information in China, and a new bright spot in the development of economy, culture and high technology. But also make the traditional sports resources of Zhuang nationality play a good role in education, publicity and society. Effectively promote Guangxi's national economy, sports tourism and industrialization to scale, group and scientific development.

4. The development countermeasures of "South Expo" to revitalize the traditional sports culture of Zhuang nationality

4.1 The traditional sports culture resources of Zhuang nationality are rich and colorful, which are inexhaustible and will not destroy the natural environment. It is a sustainable development industry. Therefore, in the development of traditional sports of Zhuang nationality, we should make full use of the advantages of traditional sports cultural resources of Zhuang nationality, mold, process and carefully package the traditional sports culture of Zhuang nationality according to the development of modern society, so as to promote the all-round social, political and economic development of ethnic areas and expand the characteristic information service. It is one of the most direct means to get rid of poverty and get rich.

4.2 The development of traditional sports culture of Zhuang nationality promotes the domestic and international tourism market

Sports is the product of the development of people's physical exercise, and it is a practical activity for the harmonious development of body and mind. Tourism industrialization is a leisure activity of people, including traditional sports activities of all ethnic groups, and it is an important way to enhance people's physical health, educate and cultivate people's beautiful hearts. In recent years,