Football town, car town, how to play in this wave of "characteristic towns"

Last week, a photo posted online made "Suning Football Town" headlines in major media.

Suning intends to build a Nanjing International Football Town with the themes of football, sports, culture, and creativity in the Yuhua Economic Development Zone Habitat Forest Project area, covering the club’s home game venues, youth football schools, and club training Bases, grassroots football competition venues, small golf courses, micro marathons, small F1 formula cars, bicycle tracks, and related themed cultural and leisure commercial blocks, experience halls, e-sports and other cultural and creative industries.

After waiting for Wanda Plaza to no avail, the people of Banqiao saw hope in Suning. Of course, some netizens also have different views:

Actually, what I want to talk about today is not Suning’s football town, but another characteristic town project:

The total investment of the project is 20 billion , the first phase investment is 6 billion, with a planned land area of ??about 4,300 acres;

The project has received strong support from the provincial government and attracted many investments;

The project is the world's first automobile ecological town... …

Music fans, cheers, your LeTV Car Town is here!

On August 10, 2016, the Zhejiang Provincial Government and LeEco held a press conference in Hangzhou to announce the official launch of their cooperation projects in LeTV Super Car Ecological Experience Park, Smart Car Industry Fund, and Internet Finance. At the same time, the two parties also announced that the first LeTV Super Car Ecological Experience Park covering advanced manufacturing, ecological display, and sightseeing experience of smart Internet electric vehicles has officially settled in Moganshan, Deqing County, Zhejiang Province, with a total investment of nearly 20 billion yuan. At LeTV’s press conference, LeTV co-founder and vice chairman Liu Hong emphasized this sentence at the press conference:

“We believe that the automobile ecological town in Deqing will become one of China’s 1,000 characteristics. The most distinctive and dynamic one in the town, it will serve as an engine to radiate to the surrounding areas, eventually forming an open Internet ecological park with user experience as the core, becoming a super landmark that perfectly integrates technology, art and the Internet."

Suning's football town, LeTV's car town... suddenly, characteristic towns became popular.

Where does fire come from?

The 1,000 characteristic towns originated from the "Notice on Carrying out the Cultivation of Characteristic Towns" jointly issued by the Housing and Urban-Rural Development Commission, the National Development and Reform Commission, and the Ministry of Finance in July. According to the notice, about 1,000 characteristic towns will be cultivated by 2020. A unique and dynamic town with characteristics such as leisure tourism, business logistics, modern manufacturing, education and technology, traditional culture, beautiful and livable...

Jia Kang, former director of the Institute of Fiscal Science of the Ministry of Finance, is real estate in Boao In an interview at the forum, he said that for small cities with slow population inflow or even net population outflow, the construction of characteristic towns and livable towns will be a good way to resolve inventory.

We had a vigorous city-building movement in the past, and now we are building 1,000 characteristic towns with great fanfare. When new cities were being built, countless “ghost towns” were created in third- and fourth-tier cities. To this day, third- and fourth-tier cities are still mired in high inventory.

It is inevitable to wonder whether this wave of "characteristic towns" will create many "characteristic ghost towns"?

The first is the issue of funding. Take LeTV's Auto Town as an example. The total investment signed between LeTV and the Zhejiang Provincial Government is 20 billion. According to LeTV's 2015 annual report, LeTV's operating income in 2015 was 13.017 billion yuan and net profit was 573 million yuan. Many people think that "profits can leverage 20 billion investment" is unreliable. Some industry analysts say that LeTV's move is suspected of trying to attract funds. If there is no follow-up funds, how can this car town continue?

Then, characteristic towns are similar to new city planning. They may just be a pie in the pan, such as the subway line 8 that Banqiao people are still waiting for. It is undeniable that this time Suning Football Town will greatly improve the supporting facilities around Banqiao, especially the commercial supporting facilities. However, at present, this town is only a general idea and there is no specific planning information. If something unexpected happens, Resistance factor, is it another time to "fetch water from a bamboo basket"?

The last is the homogeneous "characteristic town". After the Ministry of Housing and Urban-Rural Development and other three departments issued notices, Nanjing also began to apply for characteristic towns. Currently, the number of applications for characteristic towns disclosed is 55, covering 11 districts in the city. Take a look at this application list

The words entrepreneurship, culture, ecology, and the Internet appear again and again. What do so many similar "characteristic towns" want to do? The "1,000 Characteristic Towns" is an attempt by the government to carry out economic transformation, especially to drive the economic development of China's vast rural areas and counties.

But for the government, characteristic towns are a new golden sign. Whether it is attracting investment or external publicity, having an extra name will not only bring in more investment, but also allow you to enjoy more benefits. Funding tilt and policy support.

So, blindly following the trend is inevitable.

Fortunately, this time, the Nanjing Municipal Government has made it clear that it will implement "dynamic management" of characteristic towns: for the characteristic towns included in the municipal construction list, quarterly notifications and annual comprehensive assessments will be carried out, and continuous Characteristic towns that have not completed annual targets and tasks and have not met construction requirements in two years will implement an exit mechanism and no longer enjoy relevant support policies.

Let’s wait and see what will happen!