Traditional Culture Encyclopedia - Tourist attractions - What do you mean by ground agency?

What do you mean by ground agency?

It means that a travel agency organizes a tour group to go to a certain place. Then, it is necessary to have a business relationship with a travel agency at the destination, and the travel agency at the destination is responsible for the food, accommodation, travel and entertainment (land agency, referred to as land agency).

the tour guide sent by the ground is called escort, and the tour guide sent by the travel agency (tour group agency) that organizes this team is called full escort (full escort). If you go abroad, the tour guide sent by the tour group agency is called team leader, and the tour guide who is responsible for receiving the escort throughout this country is called full escort.

Extended information:

When the ground agency makes an offer, it should be fast, because when the general tour agency makes an offer, there are always guests looking for the offer, and the tour agency also wants to make an offer to the guests at the first time. When we choose a land agency, under the same standard, we won't choose the lowest quotation, because the car, the house and the meal are definitely different (after all, the wool is on the sheep, and we all know this).

At present, the business of China's "going out" tourism enterprises has been expanding to include travel agencies, restaurants, restaurants and scenic spots, and the trend of diversified operation is obvious. The operating areas have been expanding to cover more than 3 countries and regions in Asia, Africa, Europe, North America, South America and Oceania.

Although some tourism enterprises in China have a certain scale and capital strength, compared with developed countries, even compared with developing countries such as India, the degree of internationalization of tourism enterprises in China is still very low, and their core competitiveness is not strong.

The degree of internationalization of China's tourism industry is low, which is manifested in the fact that China not only lacks corporate brands with high market recognition, internationally advanced proprietary technology and advanced management capabilities, but also fails to form its own intellectual property rights and build its own core competitive advantages, and its innovative capabilities such as business model and product development are all insufficient.

the bottleneck of insufficient international market knowledge and international talent reserve, especially the shortage of talents in cross-border mergers and acquisitions of tourism enterprises; Their market positioning and product positioning are vague, and the demand for overseas investment is often unclear; There is a big gap between China's tourism enterprises and international tourism groups in the development of core products and the construction of distribution systems.

when making the itinerary quotation for the tour group, make the itinerary as detailed as possible (including the driving distance, ticket price, etc., including the number of meals) and regular (in tabular form, so that people can see it at a glance), and if possible, give an example of the flights or trains returning to the big traffic, and indicate the time. This provides a complete itinerary quotation for the tour group, which is convenient for the tour group to organize and report to the guests as soon as possible and win time for the tour group.

Reference: Land Agency-Baidu Encyclopedia.