What are the current pricing strategies of travel agencies in my country for tourism products?

1. Use the product markup pricing method to set the basic price of the product: travel agency’s basic price per unit product = unit product direct cost × (1 + average profit margin) 2. Adopt flexible pricing strategies for different products (1) Fat-skimming pricing strategy. It advocates the adoption of a policy of putting products on the market at high prices, which can enable travel agencies to obtain high profits in the short term, and is suitable for products with monopolistic nature and inelastic demand. (2) Penetration pricing strategy. Contrary to the fat-skimming pricing strategy, it advocates putting the product on the market at a low price in order to increase sales, occupy the market extensively, and exclude competitors from joining, so as to achieve the purpose of long-term market occupation. 3. Use psychological pricing strategies appropriately. It mainly includes mantissa pricing method, reputation pricing method and auspicious number pricing method. 4. Use discounts and price differences in a targeted manner. There are mainly cash discounts and quantity discounts. In addition, tourism product pricing methods and strategies must be relevant and stable; be flexible to different market prices; pay attention to competitors' prices; and finally comply with the requirements of national policies.

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