How to correctly use the ways and means of network marketing promotion

This is a widely used promotion method at present, which is very popular among small and medium-sized enterprises. By bringing the meaning closer to the target customers, search engine service providers often boast to advertisers that they are engaged in precise marketing, but whether it is accurate or not depends on their own judgment.

it is worth mentioning that the initial promotion cost of search bidding marketing method is not very high, and most enterprises can afford it, and it has a certain degree of accuracy. This is why search engine service providers such as Google and Baidu can make a lot of money.

website advertising

Banner and Flash advertising promotion on the website is a traditional network promotion method. This kind of advertisement has a wide target audience, unlike search bidding, which can lock in potential target customers. At present, website advertising is one of the main ways to make profits for domestic portals such as Sina, Sohu and Netease.

this kind of advertisement, because of its high price, is often unaffordable for ordinary small and medium-sized enterprises. At the same time, because of the economic returns brought to small and medium-sized enterprises, the effect is difficult to evaluate. Therefore, larger portals generally don't go to small and medium-sized enterprises to buy advertising accounts.

soft article promotion

A high-quality soft article can not only make your website get a lot of traffic, but also establish your company's image in the eyes of customers or competitors. However, the premise is that soft texts must be "lethal" in order to continuously attract others to read. Because of "high quality", it is often reprinted by editors of other websites, so the effect is even better.

For most companies, the first problem is how to write soft articles, and whether there are experts who know the industry or market well enough to write decent soft articles.

It is worth reminding that if soft articles are not well written, they will be laughed at by readers, so before publishing soft articles, they should be carefully revised to make sure that they can play a better role.

website SEO

website SEO is essential, because most of the current website traffic mainly comes from search engines. If there is no SEO, it is obviously difficult to get free traffic from the exploration engine. It is worth reminding that don't take SEO as the main job of website operation, or you will fall into the SEO trap.

Internet video advertising

In the past, people used to convey information through words, pictures, etc., but the way of online video communication was more direct, vivid and acceptable to everyone. At present, the rapid rise of video websites makes video advertising, a marketing method, more imaginative in the future.

personally, video advertising will develop better and better in the future. At present, the well-known video websites on the Internet include Tudou, Wole and Ku6. Because the positioning crowd of video websites is not the same, so when choosing to do video website advertising promotion, we should promote it according to our own actual situation.

event marketing

Recent event marketing cases: the Olympic torch relay on Coke and QQ online, and the marketing of "banning Wang Laoji" launched after Wang Laoji donated 1 million yuan, are all very successful event marketing cases.

Things marketing pays attention to creativity. If you have good creativity, you are not afraid of no effect. If there are strong resources as background support, the marketing effect may be even better.

Blog promotion

Nowadays, it is nothing new for enterprises to open blogs to promote corporate culture, ideas and products. Blog, a new promotion method, has been recognized and used by many enterprises. Some enterprise blog websites, for example, China Enterprise Blog Network, start to blog specifically for enterprises.

Blogging for online publicity is relatively a small-scale publicity. The actual effect, except for the number of traffic, is difficult to evaluate. However, after all, corporate blog can be regarded as a propaganda method, and the effect is more or less certain.

forum promotion

BBS-based online communities or forums are scattered all over China. It's hard to get better marketing effect in BBS community. However, if these large and small communities or forums are unified and integrated, and then marketing activities are carried out, the effect may be very different.

Some people often like to go to some popular forums to post posts for promotion, but this kind of advertising posts will usually be deleted by community administrators soon, and the effect is not good.

B2B platform

B2B platform is a popular promotion platform for small and medium-sized enterprises. Small and medium-sized enterprises are often faced with problems such as insufficient funds. They hope that any promotional expenses they pay can strive to get orders, otherwise they will easily be regarded as ineffective.

B2B platform. At present, there are online marketing platforms such as Alibaba, Yibiduo and HC.

software promotion

software promotion is also a common promotion method on the internet. There are many successful cases, and typical cases include Window bundled with IE and QQ software bundled with music software. The first premise of software promotion is that the borrowed software must be of use value to users and users are willing to accept it.

I would like to remind you that if you apply this promotion method, you should pay attention to your own image and not be too rogue, otherwise you will not get a good promotion effect, and you may get a lot of criticism. Maybe you will be sued by the Anti-Rogue Software Association, which will make you lose your wife and lose your soldiers.

Email marketing

One of the ancient marketing methods, almost all Internet companies are using it. Internet companies believe that getting users' emails is like getting a "channel" that can be publicized to users. The most powerful use of e-mail marketing is some famous online giants in China, who send you e-mails every day, which makes you annoyed.

if big companies are still like this, small companies will naturally be a cinch. If you have an email address, just send it out. As for the effect! Let's talk about it later. Anyway, it's a waste not to send an email, and you may get a first-line business opportunity if you send it.

it is worth noting that the email marketing method should be very creative in the interface and content sent to users, and it is easy to attract further interest of email users, so as to achieve better results.