How to advertise in Kaifeng WeChat circle of friends?

Wechat friends circle advertising is the mainstream advertising method at present, because it has a wide audience. According to the scope of the advertisement, almost everyone can see that the exposure is relatively high, which can achieve a good publicity effect. Wechat friends circle advertising belongs to information flow, and it is necessary to set up advertising copy and click pages, so many businesses will directly entrust advertising agents to serve. Some people don't know the form of friends circle advertisements. Here's how to promote the advertisements of WeChat friends. 1. What is the advertisement of WeChat in the circle of friends? The advertisement of WeChat in the circle of friends is based on the industrial ecology of WeChat public platform. In the form of original articles similar to Friends, users can interact according to their attention, praise and evaluation, and rely on the spread of online social chain to bless brand marketing. Integrate and optimize hundreds of millions of high-quality customer traffic WeChat friends circle advertisements to provide corporate advertisers with a unique Internet social operation promotion service platform in China. Second, how to promote WeChat friends circle advertisements? There are four major steps in the advertising promotion of WeChat friends circle: establishing advertising promotion, setting up promotion, writing advertising materials, and submitting an application after browsing. After official website's approval, you can publish advertisements. However, it should be noted that in the advertising promotion of WeChat friends circle, advertising material is a very important link. If the advertising material is not perfect, it will also produce a series of problems, ranging from failing the trial to endangering the actual promotion effect. Whether it's regular pictures and texts, regular short videos, or advertising shapes of different basic cards, selection cards and voting cards, the requirements for material content are slightly different, such as the pixels of the picture. The size and length of the short video &; Screen resolution, length of creative copy &; We must pay special attention to many details, strictly implement official website regulations as far as possible, and make preparations in advance. 3. What is the basis for WeChat to send friends circle advertisements? As a kind of information flow and effect marketing, WeChat friends circle advertising has precise targeting function, which is also shared here. At this stage, the basic functions of the circle of friends are: applicable regional culture, gender role age, mobile phone-related (brand model, mobile phone system software and networked natural environment), making friends, diploma, attribute tag (business service hobby /APP hobby), LBS, re-marketing and other attribute data items. 1, the regional culture is suitable for customers in cities and above (statistical data comes from the common location data of customers in the last month), and it is suitable for promotion in provinces and big cities. According to the available cities, it can also be refined to consumers in an administrative area. 2. Gender roles are applicable to consumers in a specific age group of 14-60, and gender roles are applicable. 3. Related applications on mobile phones should be determined according to brand mobile phones, models, specifications and prices; Suitable for determining projects according to mobile phone system software (iOS, Android); Suitable for Wi-Fi, 4G, 3G, 2G and other physical environments. Suitable for random collocation and selection, or unlimited choice. 4. The status of marriage and friendship is determined according to the current status of marriage and friendship of customers, including single men and women, married, married and parenting education. 5. Education support is oriented according to the user's highest education, including doctor, master, undergraduate, high school, junior high school and primary school. 6. Interest tags are divided into commercial interest tags and APP interest tags. Business interest labels include 18 primary interest label, 124 secondary label and 5 1 tertiary label; APP interest tags include 10 game tags and 28 non-game tags. How to place an advertisement in the WeChat circle of friends introduces the process and steps of placing an advertisement. In fact, no matter what kind of advertisement is placed, it is necessary to analyze the product characteristics, first define the positioning and ensure the accurate placement of the user population. Advertising copy needs to be novel and distinctive in order to attract users to click and achieve the actual publicity effect.