Traditional Culture Encyclopedia - Tourist attractions - Practical automobile sales skills and words
Practical automobile sales skills and words
There are many skills in car sales, among which we will focus on car sales skills and verbal content. The following is a collection of practical automobile sales skills and words I have collected for you. I hope I can help you! Practical automobile sales skills and words
Ultra-practical automobile sales skills and words 1. Development of customer service
Developing customers is the first and very important step in automobile sales. You need to actively find new customers and consolidate old customers in order to develop new customers and ensure customers.
Super-practical automobile sales skills and words 2. Customer reception
To receive customers, you have to receive customers with a polite and friendly attitude, communicate well with customers, and then effectively obtain customer information and continue to guide customers to the next process.
Super-practical automobile sales skills and words 3. Customer consultation
In automobile sales, customers are bound to have some questions and needs that need your help. At this time, you should take the customer as the center and his needs as the work orientation, analyze for him, and introduce and provide a car product that meets his actual needs in detail according to his requirements.
Ultra-practical automobile sales skills and words 4. Product introduction
When introducing products, you need to closely follow the theme of this automobile, introduce the performance, equipment, features and uses of the automobile to customers in detail, tell the highlights of the products through appropriate methods, and introduce them skillfully, so as to better guide customers into the next car purchase stage.
Ultra-practical automobile sales skills and words 5. Test drive and test ride
This is an extension of the above fourth link. At this time, the customer can get in the car and test drive and have a real experience and feeling, which will help him to know more about the product.
Ultra-practical automobile sales skills and words 6. Objection handling
In your sales process, customers will definitely have some questions and dissatisfaction, and you must handle these problems skillfully and skillfully to achieve sales. First of all, you should clearly distinguish the objections of customers and answer them; Then determine the motivation of customer objection and explore the motivation of customers in depth; Then find out the differences between you, and analyze the problem from the customer's position; Finally, find out the solution, respect the requirements put forward by customers and seek a reasonable solution.
Ultra-practical car sales skills and words 7. Closing the deal and delivering the car
After closing the deal, you should arrange to deliver the new car to the customer as soon as possible, and follow the industry-standard service behavior, practical car sales skills and words default in the delivery process.
Ultra-practical automobile sales skills and words 8. After-sales service
The last link of automobile sales is after-sales service. You need to follow up after-sales and skillfully maintain long-term relations with customers to help you consolidate customers and develop new customers through these customers.
In automobile sales, mastering a good automobile sales skill and speech can make your sales road smoother and benefit more! Auto sales words skillfully answer seven common questions
In the process of auto sales, sales consultants will always encounter various problems from customers, and the words of sales consultants have often become the leading factor for the success of the transaction. We aim at seven questions that customers often ask, and sum up a set of sales words that skillfully deal with customers.
customer's first question: how much is this car?
this is a very direct question, but the sales consultant must never simply answer how much it costs to finish. The sales consultant replied:? Hello, sir/miss, the price positioning of our car is more humanized, and it is configured according to the actual situation of customers, so the price will be different. ? Then give quotations for different configurations according to the customer's situation, and don't quote the lowest price to the customer at the beginning. Because after you quote a low price, even if the configuration is good, customers are not willing to pay a high price.
customer's second question: how much discount can you get?
This problem must not show the low price that the company gave you at once. One of the skills of speech is to grind with customers. Sales consultants can tell customers that our price is very favorable, and there are many discounts and gifts at this price. The sales price is directly related to the profit of company and individual commission. It is better to give gifts than to give them to customers easily unless absolutely necessary.
customer's third question: is there anything else to send?
As a sales consultant, everyone knows that the company has a lot of attached products to give to customers, but they are not given casually. Try not to give extra gifts to customers when you can convince them, because gifts also cost money, and giving gifts is equivalent to reducing your commission. We can tell our customers that we have given you a lot of gifts. If we send them again at this price, we will lose money and it will be difficult to explain to the company. When you meet a customer who insists on giving something, you must tell the customer that I helped you apply to your superiors to make the customer feel that this gift is really valuable and that you helped him.
customer's fourth question: why is it so much more expensive than the online price?
This question is a good question to answer in sales talk, and the sales consultant should first affirm the customer when answering. It can be said that our price is a little higher than online, but you also know that everything online is virtual, and you dare not buy a car directly online, right? Moreover, the configuration and service of our price are not available online, so this configuration and after-sales service are not expensive for this price.
customer's fifth question: hurry up, how much is the minimum price?
when the customer talks about this, it means that he really wants to buy this car, and the sales consultant just can't have fun with the customer. We should explain the advantages of this price with customers. If customers insist on which price to buy, they can reduce it in the additional gifts and after-sales service.
customer's sixth question: when can the car be reduced in price?
At this time, the customer is in a wait-and-see stage, that is, he really wants this car but just thinks the price is not suitable. The sales consultant must not just return to the customer's time or finish it without knowing it, but seize the advantage that he wants this car and attack the customer again. It can be said that this car is very popular in the market, and it is difficult to reduce the price in the near future. Besides, the additional gifts we gave on the basis of this price are equivalent to a lot of reduction.
customer's seventh question: Then I'll go back and think about it.
Smart sales consultants understand that this is a hint from the customer that he wants the car, so don't let the customer go like this at this time.
Auto sales skills skillfully answer seven common questions by default. You can grasp the customer's psychology in speech skills: Do you have any other concerns? I can help you answer any questions. ? Help the customer analyze from the customer's point of view and dispel all his concerns.
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