What preparations should be made to adapt to the development of sports tourism at home and abroad?

Due to the late start, the development of sports tourism in China is far from mature, and there are some problems, mainly including: ① At present, sports tourism has not been uniformly planned and managed. ② We don't know enough about the occurrence of sports tourism resources in China. ③ Lack of professional service personnel for sports tourism and no training standards. ④ The combination of sports and tourism is not perfect. ⑤ There is little theoretical research on sports tourism. Therefore, according to the existing problems, the development countermeasures of sports tourism in China are put forward.

1. Integration of two major industries

Tourism and sports industry are emerging industrial categories in China's economic development. They all developed in the past 20 years after the reform and opening up, and the development of tourism is better than that of sports. But generally speaking, there are many disputes about their industrial scope, industrial structure and industrial orientation. At the same time, the two industries have gone their own ways in the development process, and there is no real cooperation. Therefore, the development of China's sports tourism must rely on the mutual integration of the two industries, give full play to its attraction to the tourism market, and provide rich and functional service products for the tourism market, thus promoting the development of the two industries.

2. Professional training

As the production of service products, its core is the training of professional service personnel. At present, there are problems in the structure of professional talents in two major industries. The sports industry lacks talents who know how to serve customers, organize activities and manage, while the tourism industry lacks professionals who master sports special skills and are familiar with sports equipment. In essence, the integration of the two industries first requires employees to have professional knowledge and skills in both fields. Therefore, it is necessary to strengthen the cultivation of sports tourism professionals. We can learn from foreign educational experience, set up leisure majors under sports majors, or strengthen the cultivation of sports special knowledge and skills in the education of tourism leisure majors. At the same time, strengthen the cultivation of relevant knowledge of employees in the two major industries, and pass the professional appraisal examination for some special positions before taking up their posts.

3. The structure of the product system

As a sports tourism product, it meets the comprehensive needs of the market, including fitness, leisure and recuperation, nourishing and entertainment.

Therefore, when developing sports tourism products, travel agencies must search market demand information, investigate the distribution of local sports tourism resources, cooperate with relevant sports departments, non-governmental organizations and scenic spots, develop marketable sports tourism products, and build a bridge between market demand and resources.

4. Tourism market development

For a long time, people always think of competitive sports when talking about sports. With the implementation of the national fitness program and the improvement of people's fitness awareness, people have changed from static spectators to active participants. Judging from tourism activities, most tourists are no longer satisfied with sightseeing activities, but tend to participate in various activities, among which sports activities are one of the choices, which is the social reason why extreme sports have widely appeared in tourism in recent years. At the same time, the demand of tourists is no longer to increase their knowledge and fun, but to restore their body and mind and enhance their spirit through tourism. To sum up, sports tourism is the product of the same demand in the two major industrial tourism markets. Therefore, the development of tourism market must also grasp this feature, and attract tourists to expand the market through the development of corresponding products, image design and marketing work.

5. Development of minority sports tourism resources

China is a multi-ethnic country, in which the northwest, northeast and southwest regions are the most concentrated areas of ethnic minorities. These areas have unique natural scenery, rich ethnic customs, numerous cultural landscapes and good tourism development prospects. Among them, the traditional sports events formed by ethnic minorities in the long-term development history are unique in form, typical in content and strong in participation, which creates a good cooperation space for the development of sports tourism, and also provides a broad space for domestic and foreign tourists to learn about ethnic minorities in China and enrich fitness activities. The following aspects should be paid attention to in the development of sports tourism resources of ethnic minorities in China: firstly, from the perspective of sports history, the traditional sports with national characteristics should be sorted out to avoid the loss of national traditional culture; Secondly, regulate it from the perspective of sports activities to reduce the risk; Then it is provided to tourists in combination with tourism activities, so that they can participate in it.

Finally, strengthen the theoretical and policy research of sports tourism, solve the basic theoretical problems such as the theoretical framework, concept group and category of sports tourism, and provide support for the unified planning and management policy formulation of sports tourism.