What are the types of outdoor advertising?

By building

Spotlight billboards

A billboard with spotlights or other lighting equipment around the billboard is called a spotlight advertisement Card. It is characterized by beautiful appearance, excellent lighting effect at night, and advertising information can be clearly seen.

Neon billboards

Made of neon tubes bent into text or patterns, coupled with neon tubes of different colors, emitting colorful colors. It can also be combined with electronically controlled flashing patterns to increase the sense of movement, and the nighttime effect has a strong visual impact.

Single-column billboards

Billboards are placed on specially designed support columns, mostly column-type T-shaped or P-shaped. Advertising devices are set up on highways and main traffic arteries. Places such as these are facing the dense flow of traffic and people. The commonly used size is 6 meters high by 18 meters wide, and mainly uses spotlights as lighting equipment.

Large light boxes

Place them in advertising locations such as exterior walls, roofs or podiums of buildings. They act as colorful billboards during the day and become "internally lit" light boxes when lit at night. advertise. Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.

By location

Wharf advertising

Set up various billboards within the wharf, such as big signs inside the station, big signs outside the station, and advertising lights on the bridges. .

Bus shelter billboards

Outdoor media installed at bus shelters. Take light box as the main form of expression. The advertisements arranged in this type of media are mainly for mass consumer products. Multiple kiosk advertising spaces can be purchased individually or online to achieve wider coverage or even cover multiple cities.

Subway Advertisements

The various advertisements set up within the subway are collectively referred to as subway advertisements. The formats include twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters.

It is characterized by concentrated flow of people and high degree of attention, which can increase product awareness. Can be purchased individually or online.

Bus advertising

Bus is a mobile media, which takes the form of full body painting and banners on both sides of the body. It is characterized by wide contact area, high coverage, and can Choose a route or region based on your target audience. Available individually or as an online purchase.

Airport Advertising

Billboards placed around and inside the airport. Generally aimed at audiences with higher levels of income and income, such as people on business trips and traveling abroad.

Train station advertisements

Advertising forms set within the railway station are mainly targeted at passengers traveling from various places. They are characterized by high traffic flow and coverage of adjacent areas.

Venue advertising

Venue advertising can be said to be a product of the television era. It is mainly placed around the competition venues in stadiums and large gatherings. Venue advertising actually delivers information through live audiences and television broadcasts. As large-scale live TV programs attract more and more attention, the effectiveness of venue advertising has been greatly improved.

Inflatable-shaped advertisements

Inflatable-shaped advertisements are mostly used for product promotion and publicity. It can be divided into long-term and temporary types, and can be used in outdoor venues such as exhibition venues, large gatherings, public relations activities, and sports activities. Because sculptured objects are generally larger than real objects, have unique designs and showy colors, they have a strong appeal to the audience.

Road sign advertising

Signs at public facilities (such as subway stations) or store locations can also reserve space for advertising promotion.

According to roads

Sidewalk billboards

Billboards placed on both sides of the sidewalk can make advertising information clearly visible to pedestrians passing by.

Telephone booths

Telephone booths are generally located in densely populated areas or public places. The probability of contact by passers-by is high, but they need to be regularly maintained and kept clean to ensure the effectiveness of advertising. Phone booths in different regions have different advertising formats and sizes.

Newspaper Reading Column

Open an advertising space in the newspaper reading column, which we call newspaper reading column advertising. It has the same properties as sidewalk advertisements and can also be called "pedestrian newspaper column advertisements."

Hanging advertisements

Set in front of hotels and on telephone poles on both sides of the highway, made into light box advertisements, road flags and other advertising forms. This form of advertising has the advantages of easy production, directness, and wide dissemination of information, but the advertising area is small.

Hang flags on lampposts on both sides of the street, also known as road flag advertising, is also a type of hanging advertising. Usually when advertisers hold large-scale events or a promotion cycle, they often use road flag advertising to create a warm atmosphere and expand the exposure of corporate logos and event themes.

Other single media

Wall

Outdoor advertising posted on the exterior wall of a building, using the wall to post large posters, posters, calligraphy and painting, decorative flags, etc. . Mainly to promote products and promote corporate image.

Three-sided flip-up

It is one of the more expensive outdoor advertising devices. This device has a three-sided prism, and the advertising screen content uses materials such as inkjet printing, computer photos, or outdoor color post-it notes. Suitable for indoor and outdoor environments, when these prisms rotate, they can form three different advertising screens.

Unlit billboards

Billboards without any lighting equipment are called unlit billboards. This type of advertising is an early form of advertising media and will be gradually eliminated as outdoor media forms continue to develop and update.

Electronic screens (including all electronic outdoor advertising media)

It is a relatively new form of outdoor advertising and is common in modern cities. Use computer control to input advertising graphics or TV commercials into the program;

Display colorful graphics and text on the screen in turn, which can display multiple different manufacturers and brands in a short period of time The products are dynamic, changeable, novel and unique, and can be played repeatedly, which can arouse great interest from the audience. Extended information

Advantages:

Any substance that can appeal to many consumers at the same time through advertising in the open air or in public places, and can achieve the purpose of promoting goods, can be called a substance. Outdoor advertising media.

Outdoor advertising can be divided into two categories: flat and three-dimensional: flat advertising includes street sign advertising, poster advertising, wall advertising, posters, banners, etc. Three-dimensional advertising is divided into neon lights, advertising columns, advertising tower light box advertising, outdoor LCD advertising machines, etc.

In outdoor advertising, street signs and posters are the two most important forms and have a great impact. Beautifully designed outdoor advertising tapes become a symbol of a region. The advantages of outdoor advertising are:

1. High reach rate

Through strategic media arrangement and distribution, outdoor advertising can create an ideal reach rate. According to ZenithOptimedia's survey, the reach rate of outdoor media ranks second after TV media.

By combining the target group in a certain city, correctly choosing the publishing location, and using the correct outdoor media, you can reach multiple levels of people in the ideal range, and your advertising can be in line with the audience's The pace of life matches very well.

2. Strong selectivity for regions and consumers

On the one hand, outdoor advertising can choose advertising forms according to the characteristics of the region, such as in commercial streets, squares, parks, and transportation. Choose different advertising forms, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain area;

On the other hand, outdoor advertising can be used for people who often visit the city in this area. Regular consumers of the event provide repeated publicity, making their impressions strong.

3. Strong visual impact

The ancient method of erecting giant billboards in public places has been practiced for thousands of years, showing its effectiveness in conveying information and expanding influence. sex.

A giant billboard set up in a prime location is a must-have for any company that wants to build a lasting brand image. Its directness and simplicity are enough to fascinate big advertisers around the world.

Many well-known outdoor billboards, perhaps because of their durability and prominence, have become well-known symbols of this area. People may turn a blind eye to the streets and buildings, but these giant billboards alone are eye-catching. Unforgettable for a long time.

Outdoor advertising has a certain nature of forced appeal. Even consumers who are in a hurry may leave a certain impression due to a casual glance at the advertisement, and leave a lasting impression on certain products through repeated repetitions. Deep impression.

4. Rich and colorful forms of expression

Especially with the development of high-altitude balloon advertising and light box advertising, outdoor advertising has its own characteristics, and these outdoor advertising can also beautify the city. , the effect of these advertisements and the city appearance is integrated, which often makes consumers accept the advertisements very naturally.

5. Simple content

Outdoor advertising can avoid interference from other content and competing advertisements.

6. Long release period

Many outdoor media are released continuously and around the clock. They stand there 24 hours a day, 7 days a week. This feature makes it easier for the audience to see it and can easily see it, so it lasts forever according to the needs of customers.

7. Low cost per thousand people

Outdoor media may be the most value-for-money mass media. Although its prices vary, its cost per thousand (that is, the media fee required for each thousand viewers) is very interesting compared with other media:

Spotlight billboards are 2 US dollars, radio is $5, magazines are $9, and prime time TV is $1020! But in the end, customers focus more on the cost per thousand people, that is, the cost per thousand viewers.

8. More acceptable

Outdoor advertising can make better use of the blank psychology that consumers often have when walking, visiting, or in public places.

At this time, some beautifully designed advertisements and the colorful and changing light of neon lights can often leave a very deep impression on people, attract a higher rate of attention, and make it easier for them to accept advertisements.

Reference materials: Outdoor advertising--Baidu Encyclopedia