20 18 rural tourism research report, rural tourism research report

20 18 rural tourism research report, rural tourism research report

First, the development status of rural tourism in our county

(a) Unique natural resources. XX county has unique tourism resources, including the provincial key scenic spot "Binhai-Yucang Mountain" and many county-level scenic spots such as Shijutang, Keyandong and Whale. Golden beaches, colorful islands and reefs, rocky mountains and ancient villages constitute Cangnan's unique natural tourism landscape.

(2) Rich and colorful cultural resources. Cultural resources are the soul of rural leisure tourism development. XX county has a long history and rich human resources. For example, the anti-Japanese culture of the Acropolis and Puzhuang Lock City in Jinxiang, the tea culture of Wufeng, the mining and metallurgy culture of Fanshan, the religious culture of Fayun Temple in Yucangshan, the culture of Shexiang in Dailing, Fengyang and Juxi, the red culture of Zhu Chenglie's hometown, the famous anti-Japanese activity sites such as Su Yu and Liu Ying, and the Songta, Qibu, Paifang and Tangqiao. In addition, the folk culture is unique, and the experience of farming civilization is rich and colorful, such as Taiping Dragon, Lingxi Palace Temple Fair, Ming Zhai Hui, singing tea operas, pulling five watches, carrying pavilions, jumping lanterns and other folk customs, as well as catching little seafood, treading water carts, weaving, making tofu, pounding rice cakes and picking fruits and vegetables.

(3) The eco-rural construction has achieved remarkable results. At present, our county has built (or passed the on-site verification of eco-towns) 4 national eco-towns, 2 national eco-villages, 5 provincial eco-towns, 324 municipal eco-towns 1 village and above the county level. Characteristic agriculture has developed rapidly, such as Lingxi Guanmei Taohu Agricultural Tourism Park, Mazhan Agricultural Park, and the construction of agricultural bases and sightseeing parks has begun to take shape; Well-known agricultural products such as Mazhan Four Seasons Pomelo, Yanting Portunus Crab and Cangnan Cuilong Tea are well known. It has many agricultural "national name" gold business cards, such as the hometown of China Four Seasons Pomelo and the hometown of China Mushrooms. Beautiful environment and characteristic agricultural base provide a good environment and activity carrier for rural leisure eco-tourism and agricultural sightseeing.

(D) the rapid development of rural farmhouses. In recent years, the farmhouse music in our county has shown a good development momentum. By the end of 20 15, the total investment scale of farmhouse music reached 42.8 million yuan, with 7840 reception seats and 258 beds. The county has developed 5 characteristic villages and 72 farmhouse tourism characteristic spots. In 20 15, the county * * * received 500,000 tourists, with direct business income of 48.56 million yuan, shopping income of 0/0.08 million yuan and 745 direct employees. The development of rural tourism has effectively promoted the development of rural economy in our county and increased farmers' entrepreneurial income.

Although the development momentum of rural tourism in our county is good, there are still some problems such as insufficient attention to rural tourism, unscientific development planning, unreasonable layout of farmhouse music and single function. Tourism products such as folk customs, farming civilization, anti-Japanese culture and she township culture are not deeply explored and developed; Insufficient publicity and promotion; Problems such as low-grade rural scenic spots, scattered distribution, insufficient tourism service capacity, irregular management and inflexible development mechanism need to be vigorously promoted to develop rural tourism.

Second, some suggestions on vigorously developing rural tourism in our county

Developing rural tourism is conducive to promoting the development of local traditional culture and protecting ancient dwellings and villages. It is conducive to promoting the construction of rural ecological civilization and protecting a good ecological environment; It is conducive to optimizing the industrial structure, promoting the employment of rural surplus labor, increasing the income of mountain people, coordinating urban and rural development, and comprehensively promoting the construction of a new socialist countryside.

At present, rural tourism in our county is still in the early stage of development. According to Scientific Outlook on Development, we should organically combine government support, policy guidance, training and education, market operation and other measures to continuously promote the development of rural tourism to a higher level and higher efficiency.

(1) Strengthen departmental cooperation and support the development of rural tourism.

Township governments at all levels should intensify their work, take the development of rural tourism as an important part of promoting the construction of a new socialist countryside, make overall plans, rationally develop and accelerate development. It is necessary to give full play to the leading role of the territorial management of township governments, strengthen the cooperative relationship with departments such as transportation, construction, environmental protection, agriculture and forestry, water conservancy, industry and commerce, propaganda, radio and television, education and culture, and establish a management mechanism of cooperative linkage between townships and departments.

(2) Scientific planning and rational development of resources.

According to the existing rural tourism resources, we should work out the long-term and short-term development plan of rural tourism in our county, rationally arrange rural tourist attractions and routes, and make clear the plate characteristics, project priorities and development goals of rural tourism in the county.

It is necessary to introduce advanced rural tourism cultural ideas and creativity, combine beautiful countryside construction, agricultural industrialization construction, rural housing agglomeration transformation and new rural construction, do a good job in the agricultural brand resources of "national famous brand" in our county, steadily develop agricultural sightseeing, leisure and holiday, folk culture and gourmet tourism products, and gradually form the development pattern of "one product per village" and "one specialty per household". We should choose some towns with good conditions and great potential, take the lead in development after planning, and make a comprehensive breakthrough from point to area. At the same time, it is necessary to encourage and support local enterprises and farmers to strengthen the development and management of rural tourism commodities, especially the special agricultural products such as Jinxiang Tongchun wine, local dried bamboo shoots, mat products and seafood products, continuously extend the industrial chain of rural tourism, improve the added value of rural tourism and bring benefits to farmers.

(3) Improve the investment mechanism and broaden the financing channels.

Increase financial input and improve supporting infrastructure in rural areas. It is necessary to innovate the investment and financing system to provide a more favorable financing environment for the development of rural tourism, especially to win the support of credit funds from financial institutions. Study and introduce preferential policies for institutions and individuals that provide credit support and financial support for rural tourism, encourage social capital and financial capital to provide financial support and credit services for rural tourism, solve the problem of insufficient financial support in the early stage of rural tourism development and the critical period of its growth, and support the development and upgrading of rural tourism to the maximum extent. For example, provide tax incentives to encourage social capital to invest in rural tourism; Encourage financial institutions to provide small loans or low-interest loans for rural tourism and "farmhouse music" through financial interest subsidies; Through reinsurance and risk discount, policy and commercial insurance institutions are encouraged to actively carry out rural tourism insurance business to help farmers and related organizations resolve business risks.

(4) Strengthen comprehensive management and improve the overall environment.

First, according to the characteristics of rural tourism, formulate standards and standardize management. It is necessary to organically combine the reality of Cangnan with the market demand, and formulate a set of easy-to-operate "Rural Tourism Management Measures" to guide, standardize and help farmhouse operators. According to the existing "demonstration" standards and "star rating" standards, we should speed up the upgrading of business households, strengthen the protection of tourists' rights and interests, standardize the civilized and friendly hospitality of farmhouse music, and ensure the standardized, orderly and healthy development of the rural tourism market. Second, we should strengthen training and improve the quality of comprehensive services. It is necessary to strengthen the training of business knowledge, tourism knowledge and legal knowledge in rural tourism professionals, and improve the overall quality and reception service level of employees. In particular, it is necessary to organize and train a group of tour guides with rural characteristics in a planned way to enhance tourists' perception of the contents of scenic spots and promote the publicity and promotion of scenic spots. Third, strengthen environmental protection and take the road of sustainable development. A good ecological environment is an important factor for rural tourism to attract tourists, and it is also the fundamental guarantee for sustainable development. It is necessary to speed up the comprehensive management of rural environment and build a clean, hygienic, harmonious and beautiful tourism environment; It is necessary to do a good job in the planning and construction of greenways and slow lanes between rural attractions, broaden the play projects, and increase the interest and detention time of tourists; It is necessary to strengthen the construction of environmental legal system, unify the development of rural tourism with the protection of ecological environment, and realize the organic unity of economic, social and ecological benefits.

(5) Strengthen publicity and expand the rural tourism market.

First of all, we should publicize tourism resources through various channels. It is necessary to comprehensively use television, internet, print media and other channels to carry out all-round publicity. It is necessary to set up rural tourism programs, publicize the rural beauty of Cangnan regularly, and actively carry out activities of "Cangnan people visiting Cangnan" and "foreigners visiting Cangnan" to further broaden the tourism market and improve Cangnan's popularity abroad. The second is to hold festivals as the starting point and increase the marketing of rural tourism. It is necessary to organize relevant units to actively participate in various tourism trade exhibitions, hold Liao Yu Dragon Boat Festival, beach concert with local characteristics, Yucangshan Chongyang Gaodeng Festival, Yanting Seafood Food Festival, and four seasons grapefruit, tomato, citrus, Wufeng tea and other agricultural products picking festivals, so as to promote tourism, promote business through tourism and enrich the people through business. Third, make use of regional advantages, combine fine products, and strive to expand the rural tourism market. It is necessary to focus on the theme of "eco-tourism of mountains and seas at the junction of Zhejiang and Fujian", strengthen regional cooperation, build quality tourist routes, continue to actively cooperate with six counties (cities) in southern Fujian and eastern Fujian provinces, complement each other's advantages, share resources, send tourists to each other, and build quality tourist routes.