Traditional Culture Encyclopedia - Tourist attractions - The difference between tourism decision-making and tourism intention
The difference between tourism decision-making and tourism intention
1. Tourism decision refers to tourists' decision on tourism behavior, that is, people's decision on traveling abroad. It is closely related to tourism motivation. With many other influencing factors unchanged, tourism demand and tourism opportunities directly lead people to make tourism decisions, and there is a subjective and internal causal relationship between them.
2. Travel intention refers to the future travel plan determined by the travel agency through communication and understanding with tourists, that is, the psychological preparation state of effectively arranging and using their own time during the travel period to complete the pre-set activities. This concept was first put forward by German scholars, which not only reflects the behavior tendency of tourists during a trip, but also reflects the management level and quality of tourism enterprises.
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