How to plan the copywriting for travel promotional videos?

After the promulgation of the Guangdong-Hong Kong-Macao Greater Bay Area Development Outline, it has more effectively promoted high-quality social and economic development. People's requirements for quality of life are increasing day by day, and it has also promoted the rapid development of the tourism industry. Whether it is to promote tourist attractions or apply for national rated scenic spots, etc., high-quality tourism promotional videos are needed. So, how to see the outstanding creative highlights of the copywriting in the tourism promotional video?

The entire tourism promotional video marketing and promotion activity mainly consists of two parts: internal launch and external marketing, which are planned and step-by-step. Supporting promotion, the internal launch consists of a series of activities related to the discovery of tourism characteristics and understanding of customs; the external marketing and promotion of tourism highlights, marketing and other related activities consist of a series of activities.

In the production of promotional videos, creativity is the highest pursuit of planners. In the planning of travel promotional videos, creativity is the life of travel copywriting. The creativity of travel promotional videos should be based on showing beautiful scenery, extension of reverie, and comfort and relaxation. In the planning of tourism promotional videos, we must grasp the point of people's relaxation and psychology. Bold creative highlights, whether the scenery displayed is beautiful and quiet, especially spectacular, majestic, mysterious and longing, should bring people infinite upward and beautiful reverie, making people fascinated. At the same time, it is necessary to pay attention to the introduction of the comprehensive appearance and spiritual style of the tourism project in the copywriting. It is necessary to extract new highlights based on the comprehensive appearance and outstanding spiritual style characteristics of the city, and to display the regional tourism style in an all-round and differentiated way. .