According to the characteristics of modern social development, analyze the development trend of tourism products?

In the late 1970s and early 1980s, with the influx of overseas tourists, China's tourist commodities came into being. With the development of economy, China's tourism industry has gradually developed and prospered, but tourism shopping, as one of the tourism elements, has long been in a state of slow and natural development.

In 2009, the State Council No.41put forward the requirement of developing tourism shopping and increasing the proportion of tourism shopping in tourism revenue. The National Tourism Administration has also held the China International Tourism Commodities Fair, the China Tourism Commodities Competition and the China Tourism Commodities Forum for seven consecutive years, which has played a role in demonstrating and promoting the development of tourism commodities.

From 2009 to now, China's tourism commodities have entered the development period guided by the government. China's tourist commodities are gradually moving from a small circle of tourist souvenirs, handicrafts and agricultural and sideline products to a broader field of tourist commodities such as tourist industrial products.

20 14 August, the State Council document 3 1 listed the expansion of tourism shopping consumption as an important task of tourism development reform, and China's tourism commodities finally entered a period of rapid development.

With the development of society, economy, science and technology, and the change of people's travel habits and concepts, the development of tourism commodities in China presents six major trends.

Trend 1: develop into a tourist commodity.

For a long time, the development of tourism commodities in China has been slow, mainly because people's understanding of tourism commodities is too narrow. For various reasons, people mistakenly understand souvenirs, handicrafts and agricultural products as all tourist commodities, but the industrial products needed by people's lives are not included in tourist commodities, so that the shopkeepers of tourist commodities opened in various places are mainly tourist souvenir shops, handicraft shops and agricultural and sideline products shops.

In the investigation, the author found that the proportion of tourist souvenirs in tourist commodities decreased year by year. The proportion of tourist handicrafts in tourist commodities also belongs to much cry and little rain. In some backward industrial areas, the proportion of tourism handicrafts in tourism commodities is slightly higher; However, in some big cities and industrialized areas, the proportion of tourism handicrafts in tourism commodities is getting lower and lower. Tourists' interest in "flashy" handicrafts is gradually decreasing, and their purchases are also decreasing year by year. Especially after the expansion of the proportion of outbound travel, souvenirs and handicrafts purchased by tourists in developed countries such as Europe and America account for a very small proportion in tourism shopping. These outbound tourists mainly buy life-oriented industrial products, including cosmetics, clothing, shoes, bags and electronic products.

In recent years, in the domestic tourism commodity sales, the domestic industrial products are growing at a high speed, and the proportion in tourism shopping is also increasing year by year. When traveling in some economically developed areas, the proportion of tourists buying industrial products in tourism shopping has reached as high as 80%.

In order to distinguish it from the traditional tourist commodities, such as tourist souvenirs, handicrafts and agricultural and sideline products, we call the tourist commodities, including life industrial products, big tourist commodities.

In fact, in areas where tourism commodities are well done, the proportion of tourism shopping in tourism revenue and the absolute value of tourism shopping are huge. In order to meet the needs of tourists, it is an inevitable trend to develop into all kinds of big tourism commodities.

Trend 2: Develop towards life.

For a long time, the development of tourism commodities has mainly emphasized the characteristics of culture and technology. Operators mostly design, develop and sell tourism products from the perspective of culture and technology, forming a phenomenon that there seem to be many new products in the tourism commodity market, but tourists buy very little. One-sided emphasis on culture leads to the proliferation of goods printed with landscape patterns, signs or famous landscape shapes, while the functions of goods are ignored.

On the other hand, foreign tourist commodities generally have no obvious cultural characteristics. Whether in electronic products or clothes, shoes, hats and bags. Cultural symbols, names and patterns of scenic spots are rare. Why do tourists like those without cultural characteristics? Some people say it is because foreign goods have brands. In the investigation, the author found that foreign goods without brands that can improve the quality of life are also bought in large quantities by tourists.

It is an inevitable trend to develop tourism commodities for improving the quality of life, and it is also an inevitable trend for China's tourism commodities to achieve rapid development, and even for China's original commodities to go out.

Trend 3: All kinds of tourism commodities develop synchronously and promote each other.

Whether it is traditional tourist souvenirs, handicrafts, agricultural and sideline products, or new industrial products, they all have their own development directions, and they are all promoting each other and constantly innovating. At present, the development of tourist souvenirs and tourist handicrafts is developing in the direction of practicality and life. At the same time, those cold industrial products also draw lessons from the patterns, patterns and shapes of many traditional handicrafts, so that industrial products are more artistic and ornamental while retaining practicality, and are easily loved by tourists.

The packaging of various products, including agricultural and sideline products, has also undergone great changes. It is no longer a simple traditional paper box, coarse cloth bag and traditional decorative packaging material with patterns, but a new packaging material, which is concise, vivid, practical and safe.

Trend 4: tourism commodity sales and "tour" are deeply combined.

For a long time, the sales of tourist commodities are mainly natural sales in specialized tourist shopping stores or ordinary stores. Most shops have little to do with tourism, let alone actively combine with tourism. Nowadays, many shops have begun to combine with tourism to sell tourist goods, including the location of shops, the construction of characteristic commercial streets and characteristic shopping streets, and the promotion of tourists. All these have effectively promoted the sales of tourism commodities and enabled people to enjoy shopping conveniently and easily when traveling. In particular, the appearance of tourist attractions in shopping malls and shops makes tourist shopping malls, tourist shopping centers and tourist shopping streets show a trend of scenic spots.

Trend 5: Tourism commodities and tourism destination construction develop simultaneously.

When people talk about places where tourist goods are sold, they will talk about scenic spots. In fact, the main shopping places for tourist commodities are not in scenic spots, which are only a part of tourist destinations. Tourism commodities are mainly sold in characteristic commercial streets, characteristic shopping streets, shopping malls and shops, including factory shops, duty-free shops and bonded shops.

For a long time, the construction of tourist destinations has been rarely mentioned. People mainly pay attention to the construction of tourist hotels and scenic spots, and even regard scenic spots as tourist destinations. The main function of the scenic spot is for tourists to visit. The main purpose of people in scenic spots is to "swim".

The main functions of tourist destinations include six elements of tourism: food, shelter, transportation, travel, shopping and entertainment services. Tourism destination is a complete tourism service system including tourist attractions, which allows tourists not only to travel, but also to stay, live, eat, play, entertain and shop here. The goods bought by tourism shopping are tourism goods. Therefore, the quality of tourism destination construction is closely related to tourism shopping.

Places like Hong Kong and Singapore are relatively successful tourist destinations. They combine all the elements of tourism, allowing tourists to enjoy shopping while traveling. Nowadays, people pay more attention to the construction of tourist destinations, and a large number of tourist commodities have emerged that highlight the characteristics of tourist destinations. Tourism destinations pay more and more attention to the sales of tourism commodities, and the trend of synchronous development of tourism commodities and tourism destination construction is becoming more and more obvious.

Trend 6: the integration of tourist shopping stores and the Internet.

Traditional tourist shopping stores are all physical stores. After the emergence of the Internet, physical stores mainly use the Internet to do some publicity, and there is little deeper integration. Using Internet e-commerce to open a shop, you can sell goods directly to everyone. Most of these people don't buy goods when traveling, so it is difficult to count the sales of e-commerce as tourism shopping or tourism commodity sales.

The emerging mode of online and offline integration, that is, online to offline, is that people browse and choose goods online, and find ways to confirm their choices online in the store during travel, and pay online. This new model will greatly promote the sales of tourism commodities.

With the development of the Internet, micro-stores have appeared, and they are also trying to sell tourism products. However, no matter what kind of tourism commodity sales model uses the Internet, the characteristics of the tourism industry and the needs of tourists should be taken into account.

Some people suggest that the Internet will replace physical stores in the future, and tourism and shopping will no longer exist, which is very absurd. It is a pleasure for tourists to visit physical stores during their travels. Tourism shopping centers and the Internet will not replace each other, but integrate and develop, becoming a trend.

Tourism commodity industry is one of the most extensive industries in tourism, and it is also the most potential industry in tourism. It is also an important industry related to economic development and plays a decisive role in expanding domestic demand and consumption. Only by conforming to the development trend of tourism commodities and facing it seriously, bravely and realistically can the proportion of tourism shopping in China's total tourism revenue catch up with the level of developed countries and China's tourism industry become a strategic pillar industry of the national economy.