What does the tourism market mean?

Tourist source market refers to the actual buyers and potential buyers of a specific tourism product in the tourist area.

The tourism market is a huge market with a large population and complicated composition. They come from different countries, have different beliefs, different personalities, different cultural interests and different tourism needs. Therefore, the demand of the tourism market is diversified.

As a tourist destination, it is necessary to determine the different needs of tourists in different market environments through investigation and research. We should not rely on subjective assumptions, but take effective measures to meet the diversified needs of the tourism market.

There are two seasonal factors that affect the tourism market:

One is the seasonality of tourists' leisure vacation. For example, the peak time for Germans to go abroad is spring, while the Japanese are concentrated in August.

Second, the seasonality of tourism resources, such as Qinhuangdao Beach attracts a large number of tourists in summer, while Harbin welcomes tourists from all directions in cold winter, which forms a strong seasonality of the tourism market. In addition to making full use of the peak season, tourism operators should also develop products that are less affected by the peak season or innovate off-season tourism products to break the seasonal restrictions on tourism.

Extended data:

2 1 century tourism will mainly highlight the following changes and characteristics:

(1) Tourism will become a new way of life, and its scale will expand year by year; Tourism management will be collectivized, networked and internationalized, and competition will be further intensified; The Asia-Pacific region will become a hot spot of world tourism, and China is an important part of it.

(2) Traditional sightseeing will give way to leisure and holiday tourism, and individual travel will gradually become the mainstream; Highlight the characteristics of theme tourism (including local characteristics, national characteristics and deep cultural characteristics) and emphasize personalized service.

(3) Life tourism has become a new tourism fashion, and "returning to nature", "embracing nature" and "feeling nature" have become the pursuit of modern tourism and the symbol of civilization.

(4) Sustainable tourism has become the highest goal pursued by modern tourism. From 6: 438 to 9: 95, UNESCO, UNEP and the World Tourism Organization held the World Conference on Sustainable Tourism Development in Spain.

Important documents such as the Charter for Sustainable Tourism Development and the Action Plan for Sustainable Tourism Development were adopted, emphasizing that tourism development must be based on the tolerance of ecological environment and conform to the development context and moral norms of local society, economy, history and culture.

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