How to Sustainable Development of Tourist Attractions

Now the country has also begun to support holiday consumption tourism, which is undoubtedly the advantage of the cultural tourism industry. But now the cultural tourism industry is in full swing, and the competition will only become more intense in the future. How to break the marketing cycle? Bian Xiao simply summed up the following points:

1. Turn your attention to online publicity.

Why let the tourism industry turn its attention to the online? Obviously, today is the era of the Internet, and offline propaganda is easily restricted, while online propaganda can break through geographical restrictions, promote cultural tourism resources to the whole country and even the whole world, and expand its influence and popularity. According to the experience of media box for many years, the most suitable network marketing strategy for scenic spot promotion is soft text marketing, which is the most effective way to obtain customers through soft text content distribution channels. Soft text marketing can get high returns with low investment, and a good soft text can even be forwarded in a "nuclear explosion" way, so that the scenic spots you want to promote can quickly open up their popularity.

2. The core of soft text marketing is channel distribution.

If you have high-quality soft content, but there is no suitable media channel to distribute it, it is meaningless. Channel distribution can spread soft text content to a wider audience, improve exposure and communication effect. For example, Beijing Museum, Dali, Yunnan, Xinjiang Prairie and so on. What is popular in this period is to use major media channels to distribute content so that more netizens can discuss and pay attention to it. Not only that, the media box also serves countless ethnic minority scenic spots every year, using the massive media channels in the box to help them get more attention.

In today's tourism industry, large and small scenic spots are rolling in. What are you waiting for? Seize the tail of this summer vacation and carry out a wave of publicity!

It's not easy to sort it out. I'll go if I like it ~