10 departments including the Ministry of Culture and Tourism jointly issued a document, one project received key support, and rural people seized the opportunity

A few days ago, 10 departments including the Ministry of Culture and Tourism jointly issued the "Guiding Opinions on Promoting the High-Quality Development of Rural B&Bs," which provides standardized guidance on the development shortcomings of rural B&Bs. It is expected that a preliminary layout will be established in 2025 Reasonable, distinctive and high-quality rural B&Bs to meet multi-level public consumption needs.

It can be seen that the rural homestay industry is ushering in a new spring of development. So, what policy support and suggestions are given in the "Opinions"?

01. Revitalize idle homesteads and residences

Over the years, as a large number of rural people have entered the city to work hard, many villages have become "hollow villages". Only during the Spring Festival The village will be lively before and after.

It can also be seen that the number of vacant homesteads and residences in rural areas is gradually increasing.

While developing homestays, idle collective construction land in rural areas can also be revitalized. Of course, all of this must be based on farmers’ willingness to pay, and cannot be a one-size-fits-all approach.

Idle construction land can also be revitalized based on the increase or decrease in urban and rural construction land to facilitate the provision of land for B&B development.

Of course, the "increase and decrease linkage" also requires the consent of farmers, and forced demolition cannot be carried out.

Farmers can also revitalize idle rural homesteads through self-operation, leasing, equity participation, joint ventures, etc., and integrate resources to build a number of rural homestay industries.

02. Encourage capital to go to the countryside

If you want to develop the homestay industry, it is not something that one or two people can do. After all, homestays involve large investments, and many rural people do not have that many people. capital investment.

Therefore, the "Opinions" proposed to encourage urban people to go to the countryside to invest in the homestay industry.

As we all know, many years ago, the country explicitly prohibited urbanites from buying land in rural areas. However, going to the countryside to invest in B&Bs is another way of saying it. For example, you can invest in village collective economic organizations, cooperatives, Agricultural enterprises, etc.

On the premise of respecting the wishes of farmers, urban and rural residents can work together to develop the rural homestay industry by registering companies, establishing cooperatives, and villagers taking shares.

Social capital plays a huge role in the success of the B&B industry. Therefore, encouraging urban residents to go to the countryside will be the icing on the cake for the development of the B&B industry.

Of course, the participation of social capital in the construction of B&Bs is actually a major achievement of the pilot project to revitalize idle rural homesteads, which can also increase considerable income for farmers.

03. Interest rate subsidy

The development of homestays is different from other industries. The homestay industry requires a relatively high start-up capital to create a homestay environment that meets the psychological needs of consumers.

It can be said that the financial problem alone has stumped many people.

In this regard, the "Opinions" also provide a variety of policy support. For example, qualified rural tourism infrastructure projects can be included in the scope of government special bond support, and financial institutions can be guided to provide "green channels" for related industries. ".

In the homestead reform pilot areas, the construction of the B&B industry can also be supported through various methods such as mortgage of its use rights, mortgage of housing property rights, and credit loans, so as to lower the financing threshold on the basis of controllable risks.

For the construction of rural B&Bs, the local government should also introduce financial subsidies or interest subsidies. B&Bs with rated ratings can be rewarded, and those who return to their hometowns to start businesses can also enjoy relevant preferential policies.

04. Illegal land occupation is strictly prohibited

To develop the rural homestay industry, farmers’ wishes need to be solicited in advance.

However, various localities also need to incorporate the rural homestay industry into tourism development planning based on local actual conditions, connect it with social development and land spatial planning, and strictly abide by the red line of 1.8 billion acres of cultivated land and the protection of permanent basic farmland. Any unit that develops B&Bs must not damage the environment and the basic appearance of the countryside.

It can be seen that although the country has given the green light to the rural B&B industry, it still maintains its principles and bottom line, prohibiting anyone from illegally occupying land or building illegal buildings.

For example, self-built houses in rural areas are not allowed to be built with more than three floors. If someone does this, they may be demolished or fined.

However, now that the country B&B industry is in full bloom, how can we stand out in the fiercely competitive market?

01. Standardized operation

At present, in many places, rural B&Bs are still in the initial stage of development and have many disadvantages, such as unclear positioning, limited supply of high-quality products, and lack of features. Distinctive, even overpriced and poor service.

Obviously, it is difficult for such B&Bs to become successful. Next, we should form a standardized business model based on the experience of successful B&Bs, create a high-quality industrial chain, focus on service quality and brand incubation, and pay attention to content. Innovation is the only way to truly attract consumers.

02. Cultural revitalization

Many rural B&Bs blindly pursue luxury and luxury, but in fact this is not the soul of rural B&Bs. Only by focusing on cultural revitalization can we attract more sentimental people. People come to spend money.

Therefore, while rural B&Bs provide integrated food, drink, and entertainment, they must also dig deep into cultural relics resources, show the unique local cultural atmosphere, enrich cultural connotation, respect historical and cultural features, and create their own B&Bs. Characteristics, showing traditional crafts, farming, etiquette, customs, and local customs, showing its "people" side, so as to attract and retain guests.