Traditional Culture Encyclopedia - Tourist attractions - The development of business tourism
The development of business tourism
The stable development of macroeconomic and political situation in China provides a good external environment for active business activities. When the tourism industry in China is changing with each passing day at an unprecedented speed, business tourism, as the main force in the high-end tourism market, is increasingly showing its advantages and potential, and is becoming a cake with rich profits and huge growth. The rapid development of business tourism in China is mainly based on the following reasons:
First of all, the rapid growth of economic aggregate provides a macro environment for the development of business tourism. In 2005, the gross domestic product exceeded 18 trillion yuan, and the total economic output ranked sixth in the world. The huge economic aggregate will inevitably bring huge commercial activities.
Second, the increasing foreign economic and trade exchanges have provided realistic demand for the development of business tourism. In 2005, China's total import and export volume reached142210.20 billion US dollars, of which imports were 660/kloc-0.20 billion US dollars and exports were 762 billion US dollars. China's economic dependence on foreign countries is getting higher and higher, and there are more and more international business contacts, so the demand for business tourism will continue to expand.
Third, the intensity of introducing foreign capital has been increasing. China ranks second in attracting foreign investment in the world, and the level of utilizing foreign investment has been greatly improved. The influx of foreign capital reflects the accelerated integration of China's economy into the world economy, which provides more and more space for the development of business tourism in China.
Fourth, domestic investment has developed substantially. In recent years, the state has issued 500 billion long-term construction bonds. The development of domestic economy will promote the further growth of regional economic competition and cooperation, and inject internal vitality into the expansion of business tourism market.
Fifth, the good development trend of tourism has fundamental requirements for the development of business tourism. In 2005, the number of inbound tourists reached 65.438+20.23 million, and the foreign exchange income from tourism reached 29.3 billion US dollars. In 2005, the number of domestic tourists reached 654.38+0.2/kloc-0.2 billion, and the tourism income reached 528.6 billion yuan. China ranks fifth in the world in terms of the number of international tourists and foreign exchange income from international tourism, and is the largest tourist receiving country in Asia.
At the same time of total growth, the further development of tourism must be structural optimization. In this process, business tourism, as a new product category, industrial form and consumption mode, will play its due role in optimizing and improving the overall quality of China's tourism industry.
According to the news released by the National Tourism Administration, in the inbound tourism market structure of China, business and conference tourism account for about 39.9%, which is close to or exceeds the level of some developed countries. In recent years, China has made remarkable achievements in tourism infrastructure construction. More and more countries are sailing with China, and the routes are getting longer and longer. China's relatively perfect foreign-related tourism service system also provides convenience for business travel. China's economic development and various exhibitions and conferences in China have become important magnets to attract business travelers. China's entry into WTO, the successful bid for the 2008 Olympic Games and the 20 10 World Expo provide good opportunities for the development of business tourism in China. 1, the market scale is increasing year by year.
Experts predict that if the 40 million business people in China travel three times a year on average, the total number of business trips in the whole year will reach about 654.38+0.2 billion. According to a document of the National Tourism Administration in 2003, China spends more than 35.7 billion yuan on international business tourism every year, accounting for 17% of the Asian business tourism market. At present, the number of people going abroad on business, including official business and business trips, has accounted for 53.3% of the number of people going abroad. China's domestic business tourism expenditure is as high as US$ 654.38+070 billion, accounting for about 30.5% of the whole domestic tourism market, and increasing by 20% every year. According to the news released by the National Tourism Administration, from the analysis of the inbound tourism market structure in China, business and conference tourism account for 39.9%, which is close to or exceeds the level of some developed countries. In recent years, China has made remarkable achievements in tourism infrastructure construction. More and more countries are sailing with China, and the routes are getting longer and longer. China's relatively perfect foreign-related tourism service system also provides convenience for business travel. China's economic development and various exhibitions and conferences in China have become important magnets to attract business travelers. According to the prediction of the International Conference Association, "China may become the main destination of international conference tourism in 2 1 century". China's entry into WTO, the successful bid for the 2008 Olympic Games and the 20 10 World Expo provide good opportunities for the development of business tourism in China.
2. Stable income
Because business tourism is oriented to business or other specific activities, business tourism is usually low in randomness, strong in planning in advance, and strong in activity repetition (especially annual meetings and large-scale activities have fixed time or preset time, and will be held again after a certain time interval). This forms the characteristics of the stability of business tourism: on the one hand, because of the fixed time, it is generally not affected by climatic conditions or some unfavorable conditions (such as poor traffic), and it is the most stable market segment in the tourism market. On the other hand, the repetition of business activities enables business tourism to generate stable tourist flow and income, without obvious seasonal and off-peak differences in other tourism projects.
3. make a profit.
The consumption composition of business tourism determines that the proportion of self-funded tourists is small, and the expenses incurred by business tourists are usually determined according to the internal regulations of the organization or the level standards of business activities, and the price factor is not the decisive factor, so compared with leisure tourism, business tourists have higher consumption capacity. From the purpose of two types of tourism, business travelers pay more attention to service quality, efficiency and convenience. According to statistics, the average daily consumption of business guests is 23% higher than that of tourists. In addition, business tourists stay at their destinations for a relatively long time. So generally speaking, the profit rate of business tourism is as high as 20% ~ 30%, which is much higher than that of ordinary leisure tourism.
4, the market formation period, lack of professionalism.
From the perspective of market cycle, the domestic business tourism market is in the market development period.
(1) First of all, this market is divided into countless small regional markets, with many entrants and potential entrants. No enterprise has absolute competitive advantage, and the market is in a state of complete competition for the time being.
Secondly, as an independent market segment in the tourism market, the business tourism market has developed rapidly and has not yet formed a stable market scale.
(3) Finally, the corresponding rules of this market have not yet taken shape, far from reaching the mature stage.
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