Model essay on advertising planning scheme

5 model articles on advertising planning scheme

In order to ensure the smooth progress of work or things, we need to make a plan in advance, which can clearly define a general direction for an action. I brought you a model essay on advertising planning. I hope you like it!

Model essay on advertising planning scheme 1 1. Preface

With the development of China's economy, there are more and more new small and medium-sized enterprises. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and house purchase guarantee for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and public information, in order to improve the company's popularity and expand its business.

Second, the market analysis

(A) Analysis of the operating conditions of enterprises

Through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, one of the main problems that the company is currently facing is its lack of visibility. In order to seek further development, the company must increase its business expansion, further publicize its brand and improve its popularity.

(2) product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring, and house purchase guarantee for small and medium-sized enterprises. There are few enterprises in our county that can supply this business (the specific figures can be written), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (the specific data can be supplemented here), and the initial capital chain of enterprises is incomplete. Small and medium-sized enterprises are prone to capital shortage in the initial stage and development process, so we have a huge customer base.

Consumer research

Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

Third, advertising strategy.

1, obey the company's overall publicity strategy, establish the product image, and pay attention to establish the company image at the same time.

2, long-term, in the necessary time to launch a consistent advertising campaign.

3, extensive, choose a variety of publicity methods and pay attention to the good publicity methods.

4. Seize the opportunity and be flexible.

Fourth, advertising strategy.

Online publicity

Advertise on websites where enterprises are concentrated. Such as information platforms, local information websites, portals, etc. In addition, a group of network promoters can be used to promote in the major forums that enterprises pay attention to.

(B) TV media publicity

Advertising in our county TV station. The form is flexible.

(1) Do ordinary advertisements in prime time, and play them circularly.

(2) Business leaders participate in TV programs to promote corporate culture.

(3) Invite TV stations to interview our company. This can show the company's business and corporate culture more deeply.

(3) Paper media publicity

Publish articles in newspapers and business magazines in our county.

Ask the reporter to make a special report.

Entity advertisement

Physical advertising is divided into two parts:

① Design publicity color pages and distribute them to small and medium-sized enterprises in our county. The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable.

(2) Street advertising space promotion and electronic screen promotion.

Fourth, advertising budget.

(Fill in according to the actual situation)

Five, advertising effect prediction

Be able to determine the advertising effect through questionnaires, symposiums, etc. From time to time, so as to modify the advertising plan at any time.

Model essay on advertising planning scheme II

Qingyuan has beautiful scenery, fresh air, clear rivers and beautiful environment. In the comprehensive environmental index tests over the years, Qingyuan is among the best in major prefecture-level cities in Guangdong Province, and it is the region with the most superior natural ecological environment. Qingyuan has outstanding advantages in location, tourism geological resources and environment, and has broad space and great potential for developing tourism and leisure economy. How to rationally develop and utilize Qingyuan's tourism geological resources, develop tourism and leisure economy and benefit Qingyuan people has become a new topic worthy of in-depth discussion, which has important practical significance. Moreover, in recent years, Qingyuan's tourism industry has flourished relying on unique tourism resources such as "hot spring drifting, caves in mountains and rivers, and enthusiastic nationalities". At present, there are nearly 80 scenic spots in the city; Among them, there are 8 national 4a scenic spots. It has won many titles such as "China Excellent Tourist City", "Hometown of Drifting in China", "Hometown of Hot Springs in China", "Hometown of Strange Cave in China" and "Hometown of Dragon Boat in China".

I. Introduction

Based on the theme of "Life is full of waves, drifting is free and romantic", this case locates and promotes Qingyuan drifting project according to the development strategy, functional orientation and overall layout of investors, aiming at advocating new life concepts and telling people that they should pursue a higher spiritual life while having a good material life. And "Qingyuan Drifting" is the most dazzling on the top. What we need to do is to let tourists contact Qingyuan and drift in Qingyuan in many directions and at many levels, and then experience a period of leisure and holiday in Qingyuan drifting, so as to get a romantic journey of physical and mental pleasure, thus enhancing our understanding of Qingyuan's history and culture, folk customs and folk customs, improving the visibility and reputation of enterprises, laying a solid foundation for the later operation of enterprises and winning lasting economic benefits for enterprises.

Second, the market analysis

1. Market environment analysis: Qingyuan has beautiful scenery and beautiful environment, and its tourism resources are characterized by leisure. So the route we designed is mainly aimed at young people (including students, white-collar workers, teachers, etc. ).

1) and 20__, the total number of colleges and universities in Guangdong Province reached 1 12, and the number of college students in the whole province reached 1334 1000. Obviously, this is a huge market. The opening of the Wuhan-Guangzhou Passenger Dedicated Line can quickly bring college students from the two lakes (there are more than one million college students in Wuhan alone, ranking first in the country) to Qingyuan. Therefore, the college students' holiday, group tour and graduation tour launched by our dream tour will be very promising.

2) Low-carbon tourism is a trend. Not only should hotels implement "low carbon", but tourism should also support environmental protection and explore business opportunities. To this end, we will launch a bicycle tour integrating leisure, fitness and tourism, which is also aimed at young people. In response to the impact of the global financial crisis on the tourism industry, the National Tourism Administration launched a national tourism and leisure plan, which was first tried out in Guangdong, Shandong, Zhejiang and Jiangsu. These include study tours for students.

3) At present, many primary and secondary schools just stay in ivory towers, live a comfortable life, know little about the outside world, and lack this employment-oriented learning consciousness since childhood. With the improvement of material living standards, today's students lack hard-working experience since childhood, and their ability to resist blows has declined. At the same time, the local travel agency has not developed a tourism project that can train students to work hard. In view of this phenomenon, we need to develop a military tourism route. By letting students experience the life in the army and cultivating their hard-working spirit, they can study hard and make contributions to the construction of the motherland in the future.

2. Business operation analysis.

1). At present, there are more than a dozen travel agencies in Qingyuan, such as Qingyuan Travel Corporation, Qingyuan China Travel Agency, Qingyuan Youth Travel Agency, Qingyuan BBK Travel Agency and Xinghui Travel Agency. There are many travel agencies in Qingyuan, but the service level is uneven. They lack the spirit of innovation and the consciousness of establishing the brand of travel agency industry, and have no sense of crisis. For example, the travel agencies we have been to have a general service attitude and lack enthusiasm.

2) The fierce competition among travel agencies has led to a gradual decline in market share and shrinking tourist sources, which has also caused some competitive disadvantages. For example, a considerable number of travel agencies compete not by reducing costs and improving quality, but by "price war", which is detrimental to brand reputation; Many tourism products and services are relatively extensive, and tourism promotion methods are single and backward. Now the rating activities of travel agencies are being carried out, which is conducive to correcting these shortcomings.

3) After the promulgation of the new regulations, the industry management is more standardized, standardized and formalized, especially in the aspect of safeguarding consumers' rights and interests. Due to the great changes in its own business form, travel agencies are faced with the problem of whether the management mode and management concept can be effectively combined with the market; With the gradual expansion of the travel agency industry, the change of consumers' demand for services and the enhancement of legal awareness, the question of whether the repositioning of travel agency services can meet the market demand can be accurately put in place.

4) The degree of collectivization and branding of Qingyuan tourism and hotel industry is not high, especially the emerging economic chain hotels have not yet become a climate.

5) Qingyuan Travel Agency has a fine division of labor and lacks specialized intermediary companies, independent companies such as hotel reservation, ticket reservation, catering reservation, tourist attractions reservation and tourism consulting service.

3, product analysis

Qingyuan has outstanding advantages in location, tourism geological resources and environment, and has broad space and great potential for developing tourism and leisure economy. How to rationally develop and utilize Qingyuan's tourism geological resources, develop tourism and leisure economy and benefit Qingyuan people has become a new topic worthy of in-depth discussion, which has important practical significance. The ornamental geological landscape of tourism geological resources is often the basis and premise of establishing tourist attractions. The tourism geological resources available for development and utilization in Qingyuan mainly include the following categories: 1, karst geological landscape 2, granite peaks 3, canyon landscape 4, waterfall 5, drifting 6, geothermal 7, beach 8, strange stone 9 and gold mine 165438. However, Qingyuan City, Guangdong Province, as the first and only "drifting hometown of China" in China, has developed in full swing in recent years, and has become the most successful and mature place for drifting tourism in Guangdong and one of the most famous drifting places in China.

4. Customer analysis

With the rapid development of the national economy, the consumption level of college students has been continuously improved, and tourism products have been accepted by college students in terms of economic affordability. At the same time, college students have sufficient leisure time, strong tourism awareness and motivation, and obvious advantages in consumption structure. It is a potential tourism market with high travel rate and broad development prospects. However, the college students' tourism market is often regarded as a "backpacker" by the industry, with a large number of people and low efficiency. It is often considered as a market with low consumption and low profit. Therefore, tourism enterprises often neglect or pay insufficient attention to the development and research of college students' tourism market, which leads to the problems of high price of tourism products, weak pertinence of products and blindness of product development, which cannot meet the huge demand of this special group. (The specific content is listed and promoted in the new tourist route of University Town)

Third, the field of advertising

Qingyuan City is located in the north-central part of Guangdong Province, in the middle reaches of Beijiang River, on the south side of Nanling Mountains and at the junction of Pearl River Delta. Guangzhou and Foshan in the south, Hunan and Guangxi in the north, Shaoguan in the east and northeast, and Zhaoqing in the west and southwest.

Therefore, focusing on the Pearl River Delta, vigorously publicize the surrounding tourists, strengthen publicity, and attract a large number of energetic students to seek excitement. To match the theme of this advertisement.

Fourth, the advertising audience

Students in the university town can be individual tourists or group tourists. We will try our best to meet the needs of consumers and attract more consumers according to various situations.

Verb (abbreviation of verb) advertising strategy

Attracting tourists and attaching importance to tourism propaganda, especially to major source countries, are important means for the survival and development of tourism. Many scenic spots are not well known; Due to the lack of systematic development and publicity, the scenic spot "is pregnant in the inner room, and no one knows her", which has caused the current "fewer and fewer cars and horses at home" and brought certain difficulties to the following marketing promotion. The tourism industry in Qingcheng District should make good use of the brand of "China Excellent Tourism City", increase investment and do a good job in publicity and promotion.

Sixth, media strategy.

Because we are mainly college students, we can see that college students mainly receive information from the internet according to their daily consumption. Therefore, if you want to do a good job in publicity, the main means should be online marketing. However, in combination with ordinary media and other modes of communication, we should choose focus media, fashion magazines and direct marketing.

Seven. Advertising budget and allocation

The budget is around 200-500 yuan.

Distribution: mainly in the forums of major universities for advertising promotion, mainly distributing leaflets.

Model essay on advertising planning scheme 3

When a new product comes out, it must be advertised, so as to achieve the purpose of mass sales. The planning quality of an advertising agency is directly related to whether the product can open up a market, occupy a place or even gain an advantage from behind in similar products?

After nearly 30 years' efforts, there are now several institutionalized advertising companies in China's advertising industry. If we can fully trust these advertising companies, entrust them to do advertising planning, and fully accept their suggestions, we will often receive unexpected good market results.

The new product "jelly" was a great success last summer and autumn, which is a good example of successful advertising planning. The manufacturer (advertiser) of this new product entrusts all advertising work, including product naming, packaging design, trademark design, market research, advertising steps and so on, after the product development reaches the standard that can be released. To be an agent in an advertising company. _ _ The advertising company accepted such a complete set of works and felt a great responsibility. It devoted all its resources to the research and design of advertisers.

First, together with advertisers, they listed the competitors of new products in the market, such as ice cream, popsicles and fruits. After detailed analysis and comparison, the new product has several advantages: like many fruits, it does not contain starch, and its nutrition and taste are better than ice cream. Like ice cream, it is cooler and simpler than fruit, can quench thirst and is more hygienic than other products.

According to these advantages, advertising companies hold "brainstorming meetings", which is a very important step in advertising planning. At this meeting, we will first discuss the naming of products. At the beginning, you provided more than 50 names, and the second step was to choose 3 names. Finally, from these three names, the name "Jelly" is selected, which is novel, easy to read and remember, and also conforms to the essence of the product.

Then, the advertising company determined several work priorities: for the advertising appeal, it decided to take the seven words "the taste of MINUS 40 degrees" as the title focus. These seven words are a wonderful stroke in the planning, and they can really be listed as excellent works in the advertisement title (appeal point). Its creativity is excellent, which not only contains all the advantages of the product, but also is very novel and unique.

For the sales target, the proposition put forward by advertisers is mainly adults; The research conclusions put forward by advertising planners are mainly children. Advertisers and advertising planners have discussed this issue many times. Under the sincere advice of the advertising planner. The advertiser accepted the appeal object put forward by the advertising company and finally determined it as "children".

For trademarks, advertisers finally choose a simple "C" pattern as a trademark among various patterns designed by advertising companies, so that consumers can easily remember it. At the same time, this word map also represents the name of the manufacturer. At the same time, the advertising company suggests choosing another image representing the commodity, so that consumers will think of the commodity as soon as they see this image. After several choices, I finally chose a Mickey mouse, which is very popular in Japan. He has two big ears and is cute and fat.

As for packaging, advertising companies listened to the advice of advertisers, mainly using plastic bags with beautiful and exquisite Mickey Mouse patterns to stimulate consumers to have a feeling of "love at first sight". With this feeling, consumers' desire to buy naturally followed.

For the selling price, the advertiser decided to sell it for only one yuan. This price is very suitable for the purchasing power of ordinary consumers. This also increases the confidence of advertising companies that advertising will be successful.

For the selection and application of advertising media, the planning decided to give priority to newspapers, television and point-of-sale advertisements, and compiled advertising songs for TV advertisements to attract children's attention and let them learn to sing.

According to the implementation steps of the plan, after everything is ready, we will start to do regional sales. Starting from the southern region, the trial sale was a blockbuster and the sales volume soared, which deeply attracted the attention of the cold drink industry. Its booming trend even surprised advertisers. After a talk, sales expanded to the central and southern regions, and after three talks, it has entered the summer, and then expanded to the northern region, gradually spreading all over the country. In this scheme, although the advertiser paid about 800,000 yuan in advertising expenses, it successfully achieved the purpose of mass sales, and also achieved operating profits that exceeded expectations at that time.

From this example, we can see that frank cooperation between advertisers and advertising companies is the most important factor for the success of this new product. Advertisers have great respect for the research and plans provided by advertising companies. Advertising companies are encouraged by this and do their best to serve advertisers.

In the process of product sales, the planners of advertising companies were inspired when they enjoyed the live TV broadcast of China women's table tennis and won the World Table Tennis Championships. Call the advertiser immediately and suggest that he seize the opportunity to publish a celebration advertisement in various newspapers to further win the affection between the new product and consumers. The advertiser thought the proposal was valuable and agreed at once. The next day, advertisements for jelly appeared in the first pages of newspapers to celebrate the brilliant victory of women's table tennis. Many consumers think this is a very emotional advertisement, which makes the new product get a good advertising effect for a period of time.

In addition, the sales route chosen by advertisers is also very accurate. They try to reduce the sales entrusted to dim sum shops all over the country because it conflicts with the products produced and sold by dim sum shops. The advertising company plans to entrust small shops, grocery stores and food stores all over the country to sell on a commission basis. In these stores, point-of-sale advertisements are arranged to attract the attention of passers-by. Advertising keeps up, and sales terminals are willing to sell, forming a win-win situation. At the same time, although the price of this product is low, the packaging is extremely exquisite, and it is easier to be adopted by wealthy senior families and upper-class gathering places.

In addition, we can get some enlightenment from this case: if the advertisers at that time only regarded the advertising agency as the designer of advertising art and only the undertaker of advertising publishing and broadcasting procedures, and did not pay attention to the functions and capabilities of modern advertising agencies, they would not have achieved such great economic and social benefits.

Model essay on advertising planning scheme 4

Foreword:

With the deepening of the market economy system, the openness of cities is getting higher and higher. Cities must look at the world with the concept of great openness in order to adapt to the market economic situation and meet the market challenges. In the process of going to the world, a city must have a good self-image, and a good city image is a passport for a city to go to the international market. In addition, with the acceleration of urbanization in China and the increasingly fierce competition among cities, shaping the city brand and image has become the key for China to enhance its competitiveness and achieve sustainable development.

City image is the general, abstract and conceptual understanding and evaluation of the city by the public inside and outside the city. It is a rational representation of urban reality, a tool for information exchange and ideological contact between the city and the public, and represents the reality supported by individual or collective intentions.

A good city image is the embodiment of a city's comprehensive strength. It is an effective carrier of material civilization and spiritual civilization, and the shaping of city image provides a new combination point for the construction of two civilizations, especially for promoting the construction of urban spiritual civilization. City image-building pays attention to the cultivation and establishment of city spirit, trying to guide people's thoughts with a spiritual logo, establish people's image consciousness, make them consciously safeguard the reputation and credibility of the city in their actions, thus enhancing people's unity spirit and helping to release and give play to the overall initiative. The quality of the city image will make the individual citizens feel the same.

A good city image gives citizens a great sense of pride and mission, strongly stimulates their own initiative, and makes them consciously think about the city in their thoughts and actions.

A city's international reputation is very important, and it is publicized and spread through its own characteristics (such as scenic spots, fine products, history and culture, local customs and so on). The image of a city can greatly promote the creation of a good urban hard environment and soft environment, thus creating conditions for stimulating people's social potential.

City image is an intangible asset of a city. A good city image can enhance the cohesion and centripetal force of the city internally, improve citizens' sense of belonging and pride in the city, make the cadres and the masses of the city masters of their own affairs, and produce the idea of * * * helping each other in the same boat, honor and disgrace and * * *, and everyone pays attention to the development of the city; Externally, it can improve the city's social visibility and reputation, which is conducive to improving the city's international competitiveness. As a central city in the western region, Chengdu has made rapid progress in the construction of material civilization and spiritual civilization, but its brand positioning is vague, which hinders the publicity and construction of Chengdu's city image.

Obstacles Sichuan enjoys the reputation of "Land of Abundance". As the central capital of Sichuan, Chengdu is rich in natural resources and historical and cultural resources. Integrate and plan the resources of Chengdu, change the existing image of Chengdu and enhance the city brand.

In this advertising plan, Chengdu is positioned mainly from two aspects: the brand and image building of Chengdu, so as to achieve the purpose of promoting Chengdu.

I. Environmental analysis

1, related macro-environmental analysis

(1) Economy:

Chengdu is an important central city in the central and western regions. It has been the political, economic, cultural and military center of southwest China since ancient times. Since the reform and opening up, Chengdu has become a logistics and trade center, financial center, science and technology center, transportation hub and communication hub in southwest China.

In "China Urban Development Report (20__~2009)", Chengdu's comprehensive strength ranks fourth in Chinese mainland. Chengdu's GDP and the total output value of the tertiary industry rank fourth among the provincial capital cities in China, second only to Hangzhou, Guangzhou and Nanjing. The scale of primary industry and tertiary industry is the first in the west, and the second industry is the second in the west. Chengdu is the city that attracts the most foreign investment in western China. Many multinational companies, including 175 Fortune 500 companies (including domestic companies in July 2000), have branches or offices in Chengdu, which is the first choice for foreign companies to invest in the west. 20__, Chengdu achieved a gross national product of 8138.94 million yuan. The total economic output ranks second among provincial capital cities in China and eighth in Chinese mainland. 20__ In CBN Weekly, Chengdu was listed as the top city of a new city.

As the "headquarters economy" base in the central and western regions, Chengdu has built a modern industrial system with headquarters economy as the core, high-tech industry as the forerunner and modern manufacturing industry as the foundation, which has brought various economic effects to regional development, improved regional visibility and credibility, promoted regional governments to improve service quality, optimize business environment, improve urban infrastructure and human settlement environment, promoted multicultural integration and interaction, accelerated the international development of cities, and enhanced the structural level of tertiary industry and regional economic competitiveness.

Under the complicated and severe economic situation at home and abroad, overcapacity in some industries, and great downward pressure on the domestic economy in 20 years, Chengdu adhered to the working tone of "striving for progress while maintaining stability", actively responded to the national policy call of "restructuring, stabilizing growth and promoting reform", and further promoted the "Five Major Cities Strategy". The city's economy maintained steady and rapid development, and the main economic indicators achieved steady growth. The growth rate of industrial added value above designated size ranked third.

Sub-provincial cities ranked second, and the development of service industry was accelerated with high quality. Electronic information and automobile industry play a leading role, with the three major demands of investment, consumption and foreign trade growing steadily, the income of urban and rural residents growing steadily, and the gap gradually narrowing.

Generally speaking, Chengdu's economic development is in good shape.

(2) politics:

Chengdu, located in the central part of Sichuan Province, China, is the capital of Sichuan Province, one of the sub-provincial cities in China, the political, economic, cultural and educational center of Sichuan Province, a city with separate national economic and social development plans, and a national historical and cultural city.

In 20 years, with the approval of the State Council, the original Xindu County and Wenjiang County were divided into districts, forming the pattern of today's 9 districts, 4 cities (county-level cities) and 6 counties, namely: Jinjiang District, Qingyang District, jinniu district, Wuhou District, chenghua district, Longquanyi District, qingbaijiang district, Xindu District, Wenjiang District, Dujiangyan City, Pengzhou City, Qionglai City and Qionglai City.

(3) Natural environment:

① Geographical environment: Chengdu is located in the middle of Sichuan, in the west of Sichuan Basin, between east longitude10254 ′ and10453 ′.

30 05 ′ n ~ 3126 ′ n, land area12390km ㎡, cultivated land area of 4320k, bordering Deyang and Ziyang in the east and Ya 'an, Meishan and Aba in the west. The geological history is long and the strata are exposed completely. The terrain of Chengdu is obviously different, with low in the southeast and high in the northwest. It has the climatic characteristics of "early spring, hot summer, cool autumn and wet cold winter" (subtropical monsoon climate), with annual average temperature 16℃ and annual rainfall1000 mm; Another notable feature is "cloudy and short sunshine", the air is humid, the summer temperature will not be too high (the highest temperature will not exceed 35℃), but it is sultry; The lowest temperature in winter is generally greater than -4℃ (extreme minimum temperature is -6℃), with more cloudy days, relatively humid air, drought in winter and spring, and less frost and snow.

② Tourism resources: Chengdu is "the most famous cultural city in China" and "the best tourist city in China", which has been bearing for thousands of years.

Its history, UNESCO Creative City Network awarded it the title of "Food Capital". Chengdu has two world heritages and two world protected heritages. It is the city with the largest number of world heritage projects in central and western China. It is a famous historical and cultural city with a history of about 3,000 years, nearly 150 years. There are many historical sites and cultural landscapes such as Wuhou Temple, Du Fu Caotang, Yongling, Wangjianglou, Qingyang Palace, Wenshuyuan, Shuming Mausoleum and Zhaojue Temple.

③ Natural resources: Chengdu is rich in mineral resources, including iron, copper, rare earth and other metal minerals.

More than 60 kinds of nonmetallic mineral resources such as limestone, marble, coal and natural gas; Located in the subtropical humid area, the landform is complex, the natural ecological environment is diverse, and the biological resources are very rich. According to preliminary statistics, only animals and plants are used.

Natural resources are 1 1 class, 200 families, 764 genera, more than 3,000 species, and the unique and rare plant is Ginkgo biloba. Rare animals under special state protection include giant pandas; There is abundant precipitation, with an average annual total water resources of 30.472 billion cubic meters, which can basically meet the needs of people's life and production and construction in Chengdu.

Model essay on advertising planning scheme 5

I. Theme of the event

The Dragon Boat Festival Shopping Carnival presents gifts and offers true feelings.

Second, the activity time

20__ year x month x day -x month x day

III. Contents of activities

1. On the day of Dragon Boat Festival, the top X customers with membership cards will get a zongzi if they spend over X yuan in one-time shopping in the supermarket.

2. Throw dice to win eggs

During the activity, the supermarket will shop all over 38 yuan at one time, and you can roll the dice once to get the same number of eggs according to the number of points you throw.

Prepare a big dice with a diameter of 800×800 (white scarlet letter)

Prepare egg tickets, the types of which are 1, 2, 3, 4, 5 and 6 respectively.

Timetable:

The department in charge of this project needs time.

There are not less than 30 kinds of special stores in fresh food and rental areas, and at least 2 kinds of goods with shocking prices line up every day x days ago and x months ago.

Selection and collocation of other special offers:

1. Purchasing and distribution communicate with the department heads of each store to contact the featured products that are suitable for each store and have strength.

2. There are not less than X kinds of specials in each store, and at least X kinds of goods with shocking prices are queued every day for X days and X months.

3. Gifts: X months before the store cooperates with the activities.

4. Photo operation department X month X day

5.DM single-page production and operation department X month X day -x month X day

6, inkjet, photo production and operation department X month X days ago.

7.DM single-page distribution store x month x day

Publicity method:

1, DM advertisement:

X supermarket _ _

X supermarket _ _

X supermarket _ _

Cost * * *: _ _

2. Inkjet photos

X Supermarket _ _ Picture Edition X Expense _ _ Yuan

X Supermarket _ _ Inkjet X Expense _ _ Yuan

X supermarket _ _ photos x expenses x yuan

The cost is * * * yuan.

3. Out-of-store: All stores contact suppliers for off-site performance and product display.

In-store: during dm one-page publicity, stacking and poster publicity activities.