Tourism planning emphasizes market orientation, which is essentially what-oriented

The emphasis on market-oriented tourism planning is essentially tourist-oriented.

Tourism development refers to providing tourists with diversified tourism experiences and promoting the development of the tourism industry through the development of tourism resources and the innovation of tourism products in tourist destinations or tourism areas. In tourism development, there are four common development-oriented models: resource-oriented, market-oriented, benefit-oriented and ecological-oriented.

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Resource orientation

Resource orientation refers to the development of tourism products based on tourism resources. This development model is more common in areas with rich tourism resources, such as scenic spots, historical and cultural cities, etc. In resource-oriented tourism development, it is necessary to fully explore and develop tourism resources, create characteristic tourism products, and attract tourists to come and spend. The advantage of this model is that the quantity and quality of tourism resources directly affect the development and market competitiveness of tourism products.

Market orientation

Market orientation refers to the development of tourism products based on market demand. This development model is more common in areas where tourism market demand changes frequently, such as resorts and theme parks. In market-oriented tourism development, it is necessary to develop tourism products that suit market needs based on market demand and consumer preferences, and improve the market competitiveness of tourism products. The advantage of this model is that it can adjust tourism products in a timely manner according to market demand and increase market share.

Market orientation

Market orientation refers to the development of tourism products based on market demand. This development model is more common in areas where tourism market demand changes frequently, such as resorts and theme parks. In market-oriented tourism development, it is necessary to develop tourism products that suit market needs based on market demand and consumer preferences, and improve the market competitiveness of tourism products. The advantage of this model is that it can adjust tourism products in a timely manner according to market demand and increase market share.

Ecological orientation

Ecological orientation refers to the development of tourism products guided by ecological environment protection. This development model is more common in areas where tourism resource protection and sustainable development are important, such as eco-tourism areas and nature reserves. In ecologically oriented tourism development, it is necessary to pay attention to ecological environment protection and develop sustainable tourism products to improve tourists' awareness of ecological environment protection. The advantage of this model is that it can protect the ecological environment and improve the sustainable development of tourism products.

The four development-oriented models in tourism development each have their own advantages and disadvantages. It is necessary to choose a suitable development model according to different tourist destinations and tourism product types. At the same time, in tourism development, it is necessary to pay attention to the protection of tourism resources, meeting market demand, improving economic benefits and protecting the ecological environment to achieve sustainable development of the tourism industry.