This is a case study of tourism psychology. Nine-level tourism.

Tourism thoughts mainly include the service thoughts of travel agencies, tour guides, hotels, other tourism enterprises and employees of tourism enterprises. The people contacted by tourism activities should include ideal tourists, potential tourists and employees in various fields of tourism. These people have different psychological activities and can show different behaviors in tourism activities. In tourism activities, there is always a connection between tourists and "tourism products", between tourism service personnel and tourism service personnel, and between tourism service personnel and tourism enterprise managers. These connections and interpersonal relationships are all based on their own psychological activities.

Tourism psychology not only studies the laws of these people's psychological activities in tourism activities, but also studies their behavior laws in tourism activities. Mental activity and behavior are inseparable. Mind dominates behavior, and behavior reflects mind.

The mentality of tourists

The psychological activity of tourists is a reflection of tourists' comfort in the process of tourism activities, and it is a special function and complex activity mode of human brain. It is in the form of inner shadow, and has no scene shape that can be directly observed, so it cannot be directly understood from the inside. But psychological activities can dominate people's behavior and decide what people do, what they don't do and how to do it. In other words, although people's behaviors are varied and ever-changing, they are all controlled by people's thoughts. Therefore, by observing the behavior of a group, we can directly understand its psychological activity pattern. Strangely, people's various behaviors as tourists in tourism activities are dominated by mental activities. For example, which center to choose as a tourist destination, how to travel, how long to stay, what kind of tourism content to determine, what kind of tourism products to buy, etc. Every link and step requires tourists to think accordingly and stop analyzing, comparing, choosing and judging. Therefore, tourists' travel behavior is stopped under the control of certain psychological activities. Tourism mind is to select and evaluate consumers' psychological activities according to their own needs and preferences. It dominates tourists' travel behavior, and is manifested through it. Accordingly, the mind and behavior of tourists refer to various reactions, actions, activities and behaviors made by tourists to complete scheduled tourism activities under the control of a series of mental activities. These coping activities include: tourism perception, tourism motivation, tourism attitude, tourism study, mood and emotion in tourism activities, tourism personality, tourism aesthetic mentality and so on. As the main body of tourism activities, these psychological activities and behaviors of tourists are the secondary content of tourism psychology research. First of all, tourists' psychological activities are mainly composed of tourism perception, tourism demand, tourism motivation, tourism attitude, tourists' learning, tourists' characteristics, tourism aesthetics and feelings in tourism activities. As the operators of tourism enterprises, we must pay attention to the laws and needs of tourists' psychological activities. Whoever captures the hearts of tourists will be able to grasp the changes in the tourism market, seize market opportunities and even develop new markets. Tourism behavior is a primary enjoyment activity for tourists to meet certain needs in the process of tourism activities. Emotion affects tourism behavior, and tourism behavior restricts tourists' emotions, and there is an interactive relationship between them. This paper discusses the emotional changes of people's needs and analyzes the interactive relationship between tourism behavior and mood and emotion. Tourism psychology can provide practical basis for tourism experience. Tourism experience projects can get practical guidance and enlightenment from tourists' perception, motivation, attitude, personality, study, mood and emotion, as well as interpersonal relationships in tourism activities.

The idea of tourism task

On the basis of understanding the law of tourists' psychological activities, the research of tourism psychology should stop at hotel service, tour guide service, tourism commodity service, transportation service, tourism resource development and so on. That is to say, in the aspects of eating, living, traveling, shopping and entertainment in the process of tourism, the service rules that cater to tourists' wishes are summarized to help tourists effectively perform their tasks and strive for the best service effect. This requires stopping the following detailed achievements.

The task of tourism service has the characteristics of long task time, large mental workload, many emergencies, great mental stress, high task threshold and interactive relationship with tourists. The psychological quality, task efficiency, task technology and methods of tourism tasks are directly related to the quality of tourism services, tourists' psychological feelings, tourism product innovation and other achievements. Therefore, tourism psychology must study the hotel's tourism mission personnel and tour guides, including the lobby, guest rooms, restaurants and shopping malls. How to maintain the mental health of tourism teams, how to improve the mental health of employees, how to explore the types and causes of tourism team fatigue, the performance of psychological fatigue, understanding the physiological research and psychological elements of psychological fatigue, preventing and eliminating psychological fatigue, and measuring methods of task fatigue are all the results of tourism psychology. Therefore, the mentality of tourism task is also the focus of tourism psychology research. With the development and perfection of society, people's social interaction and social needs have become more complicated and their lives have become more tense. Tourism enterprises are enterprises with great physical pressure, long working hours and great rest intensity. Tourism task bearers face more pressure and resistance. How to make employees work efficiently? How to make employees work happily; How to make employees give full play to their enthusiasm and creativity requires us to invent a good task atmosphere for them, so that they can adjust their mentality and restrain the challenges, difficulties and twists and turns in the task, which requires us to explore these achievements in depth.

Tourism service concept

Tourism psychology will discuss the characteristics and psychological needs of tourism clients from the perspective of tourism service tasks, and stop analyzing the psychological development process of tourists in tourism activities. The psychological quality of tourism task personnel is very important to the service quality. Tourism staff should restrain all kinds of difficulties from outside and inside, improve their psychological quality, and follow a series of psychological principles of tourism service such as "customer first". Only in this way can we attract tourists and improve the social and economic benefits of tourism enterprises.

The idea of tourism service is to discuss how to provide the best service according to the psychological and behavioral characteristics of tourists within the scope of tourism's secondary tasks. Discussing the tourism task or service object is the premise of doing a good job in service task; The main idea of tourism is "customer first, crowded". Tourism task personnel should first have a deep understanding of the clients, and discover and understand the psychological needs of tourists from time to time in the actual operation of the task, so as to attract and satisfy the tourists' psychology and ensure the due service quality. The service provided by tourism enterprises to tourists is not ordinary, but is completed through detailed links such as tour guides, lobbies, guest rooms, restaurants, transportation, shopping malls and so on. Providing quality service is the main purpose of tourism. Therefore, it is necessary to study the psychological characteristics of tourists in the lobby, guest rooms, restaurants, shopping malls and other places during the travel process and the corresponding psychological service measures we should take. By analyzing the psychological factors of tourists in the process of tourism service, this paper aims to remind and follow the psychological and behavioral laws of tourists and take corresponding positive service measures, so as to continuously improve and improve the quality. Tourism psychology provides a practical basis for targeted tourism services.