The impact of Chinese folk culture on tourism development

In the process of developing folk culture tourism, in addition to paying attention to its own cultural value, the author believes that the following issues should also be considered:

1. Development of folk culture tourism Issues of sustainable development

The development of folk culture will inevitably interfere with the original order and development process of folk culture, causing backward areas to be impacted by foreign cultures from tourists. The confusion of local residents’ ideological behavior and blind imitation will dilute the characteristics of the original culture, thereby destroying the characteristics of tourism resources in the long run, thus affecting the sustainable development of folk cultural tourism resources.

This phenomenon has already appeared in many areas of our country. With the deepening of reform and opening up, more and more people are pursuing fashionable modern life, and most folk cultural forms have gradually faded out of people’s lives. It has become a corner that people have gradually forgotten. There is no successor to the development of folk customs, and many of them are in danger of being disconnected. There are also some folk tourism villages that have been affected by the outside world. Their daily life has changed beyond recognition, and they have become similar to the outside world, and the number of people who master traditional folk skills has gradually decreased. Recently, Henan University conducted a summer social practice survey. They organized a folk culture investigation group and visited Sanmenxia, ??Luoyang, Zhengzhou, Kaifeng, Shangqiu and other places along the Yellow River Basin. During the survey, they found that the folk customs "along the Yellow River" The current state of culture is very worrying. Many people believe that modern lifestyles will inevitably eliminate those traditional and backward things, and because the economic benefits of folk culture have not been explored in many areas, in cities, in addition to some parks that regularly organize some folk performances, such as Folk arts such as Taoism and shadow puppetry are currently performed by only a few elderly artists, and some have even become completely extinct. It is not difficult to imagine that in the long run, our precious cultural heritage will disappear under our neglect.

Although we know that folk customs develop and change, and there are more or less unhealthy and unscientific elements in folk culture, we should still do our best in tourism development work. , while carefully taking the essence and discarding the dross, try to truly reflect the folk culture and maintain its original ecological aspect. We should realize that only what belongs to the nation belongs to the world. If we lose our own folk cultural characteristics, we will basically lose the vitality of folk culture, let alone realize the sustainable development of folk tourism.

2. Content selection for folk culture tourism development

Folk culture is a very wide-ranging social and cultural component. It takes folk culture and customs as the main body, including production and living customs. , entertainment and competition customs, seasonal customs, etiquette systems and customs, folk literature and art, etc. The content is very complex and rich. In the process of tourism development, it is necessary to understand the development target and carefully select the development content. The more distinctive the local folk culture is, the greater the difference from the cultural customs of the tourist source area, and the more attractive it will be. Therefore, when selecting development projects, the distinctive parts should be focused on

3. Development benefits Question

As an industry, tourism is developed to pursue certain economic benefits. As a component of tourism, the development of folk tourism has its own complexities. On the one hand, they must pursue economic benefits and drive the regional economy through food, housing, transportation, employment, investment promotion, etc.; on the other hand, they must not just focus on making money, causing cultural folk tourism to have an overly commercial atmosphere and affect the cultural connotation. Reflecting and grasping the balance between the two is our long-term plan for tourism development.

In the development process of folk tourism projects, we should first choose an appropriate management system, and secondly, pay attention to the location characteristics of the development area. Tourism development of folk culture should carefully select locations, pay attention to the accessibility and environmental conditions of the development area, and try to rely on cities with relatively large permanent and floating populations to form a product portfolio of scenic spots and optimize investment results.

4. The combination of folk culture tourism development

First of all, the relationship between a single scenic spot and a large tourist area must be properly handled. An isolated scenic spot has little market appeal and low accessibility, so it should be developed into a tourist route as much as possible. Secondly, to develop an ideal folk culture tourist resort, culture, nostalgia and landscape should be harmoniously unified, so that tourists can truly understand the culture and nostalgia from the scenery and objects, and make tourism activities richer, more authentic and more meaningful.

Finally, tourism shopping is also a part that should be paid attention to in the tourism development process. Tourism shopping is the most flexible factor in tourism consumption, especially in folk tourism. Since folk tourism products can better satisfy tourists' desire for novelty and difference, and can well display local folk culture, their development is There is much to be done. Vigorously developing tourism products, food, clothing and handicrafts that are commemorative, highly technical and practical, and have strong national and local characteristics should be a key project in the development of folk tourism. Traditional products must be consolidated and new products must be boldly developed. These will surely provide strong support for the success of folk tourism development.

In short, folk tourism can be said to be a shining pearl in the development of contemporary tourism. It will show us the profound and cultural connotation of the Chinese nation with its traditional, mysterious and charming style. , as a tourism worker, we should make it last forever and continue to radiate charming light.