Wu Pengfei’s wonderful slogan

Wudang Mountain, spiritual

Appreciation: Wudang Mountain is profound and profound. Wu Pengfei interprets it this way: Wudang Mountain is mysterious and ethereal, Wudang martial arts is elegant and light, Wudang architecture is powerful and agile, Wudang medicine is magical and efficacious, Wudang The cultural soul of China, the gods of Wudang bless everyone and manifest their spirits, condensed into one word "spirit".

South-to-North Water Diversion Port, water is different from water

Appreciation: This tourist port is located at the source of South-to-North Water Diversion, next to the dam, facing the Danjiangkou Reservoir area known as the "Little Pacific Ocean". Wu Pengfei uses "water" as the soul of his creations, which extends to different water qualities, different water surfaces, different meanings of water, etc. The meaning is profound and full of poetry.

China's Yunxian County, the hometown of mankind

Appreciation: Two human skulls dating back one million years were unearthed in Yunxian County, which are contemporary with African human bones, proving that "Yunxian people" are also human beings Ancestors. From the time of the dinosaurs to today, Yun County has had no gaps in culture and civilization, which is rare in the world. Wu Pengfei proposed the concept of "human hometown", which is very relevant and profound and captures the essence of Yun County culture.

Romantic Taizishan, stay in the trees for two days

Appreciation: Taizishan National Forest Park is the green pearl of Jianghan Plain and the back garden of Wuhan. Wu Pengfei proposed the idea of ??the Bird's Nest Hotel, positioning it as a "Bird's Nest hotel group, a tourist area in the trees", and proposed "romantic Prince Mountain, stay in the trees for two days", which made people suddenly enlightened.

Yin Ruins, a piece of China

Appreciation: Yin Ruins ranks first among the 100 major archaeological sites in China in the 20th century. Wu Pengfei summarized four "ones" for such a vast cultural site: first, the Yin Ruins are China's first cultural project; uniquely, the Chinese characters derived from oracle bone inscriptions are the only spiritual bond for the Chinese people around the world; uniquely, the Yin Ruins elaborated a unique way to comfort ancestors The religious traditions of the descendants of Fuyin; in all, Yinxu contains all the germs of urban civilization. In short: Yin Ruins, one of China. As soon as this advertisement came out, everyone who heard it was amazed.

Wudang Village, the Land of Yongle

Appreciation: Wu Pengfei believes that the difference between Taoism and other religions is that it teaches people to be happy in this life and advocates physical happiness, spiritual happiness, soul happiness, The joy of all things, rather than suffering in this life and enjoying in the next. This slogan is a clever homophony of Emperor Yongle, the builder of Wudang Mountain. It is so precise that it cannot be more precise.

Kongming Lake, a mirror of the Chinese

Appreciation: Wu Pengfei believes that the essence of Xiangyang culture is the culture of gentlemen, and famous historical and cultural celebrities are all characterized by "wisdom, courage, loyalty and virtuousness" It is famous that Zhuge Liang grew up in Xiangyang, and he is a combination of "great wisdom, great courage, great loyalty, and great virtue". He is a role model for all generations, the general representative of gentleman culture, and a mirror for all Chinese people.

Wangfu Brocade, emperors of all dynasties have been waiting for the people here

Appreciation: Since the Western Zhou Dynasty, emperors and celebrities of all dynasties have been exiled in Fang County, northwest Hubei, for thousands of years. It's spectacular. The slogan not only accurately expresses the imperial cultural theme of the scenic spot, but also cleverly injects the democratic idea of ????valuing the people over the king, and is full of a sense of time and space travel.

The town of warm spring water, soft fungus, and yellow wine—Shishufang County, a gentle town in China

Appreciation: Fang County collected advertising slogans, and hundreds of thousands of ideas converged, with no new ideas. As a judge, Wu Pengfei created this advertising slogan. The slogan cleverly integrates the three major specialties of hot springs, fungus, and rice wine with the culture of the Book of Songs. It also uses the words "Gentle Township" to reveal the special meaning of Fangxian County as a place of house arrest for emperors.

How far is Qinglong Mountain? Thirty minutes, sixty million years!

Appreciation: This is an advertising slogan created for Qinglongshan Dinosaur Geopark. It forms a series with "Qinglong Mountain, the Nest of the Dinosaur King of the Earth" and "Go to Qinglong Mountain to See the Ancestors of the Ancestors". It is easy to understand, unforgettable, and full of anthropological thinking and historical depth.

The top of the sunrise, the source of the holy fire - Canglang Mountain, the sun has been burning for thousands of years!

Appreciation: During the planning of this project, Wu Pengfei keenly discovered that the main peak of Canglang Mountain is geographically the best sun viewing point in China. The ancestor Zhu Rong climbed here to observe the sun and invented the sacred fire to lead mankind out of the primitive era. He creatively proposed the tourism concepts of "sun" and "fire". The word "日火" in the slogan is a pun, which contains various humorous connotations in the local dialect.

Wan Mi Zhai, the medical sage of the Ming and Qing Dynasties, was the first person in Chinese health care

Appreciation: The Dabie Mountain Health Preservation Grand View Garden is based on Wan Mi Zhai, who proposed the method of "preventing disease" 600 years ago. The glorious thought still has great significance in guiding health. This advertising slogan makes him stand out from the 14 medical saints in the past. It has precise positioning and is well received.

There are three ways to live in Wudang International Park - first, be a successful person; second, marry a successful person; third, give birth to a successful person

Appreciation : Wudang International Park is a high-end market, but due to the diverse promotional concepts, the early market positioning left an unclear impression on consumers. Wu Pengfei wrote this advertisement, which is humorous and accurate. Once it was launched, it immediately caused a sensation in the local area and became a real estate advertising slogan that has been passed down for a while.

Founder Real Estate, perfection

Appreciation: Wu Pengfei believes: Beauty is the soul of all art; goodness is the core of all culture; architecture should be the combination of these two Perfect embodiment. The idioms used in this advertisement highlight the cultural vision of Founder Real Estate's famous brand, and are heart-stirring to read.

Very distressed - I want to buy Marina Bay, but my wife is worried about the money; if I don’t buy Marina Bay, my wife complains

Appreciation: As soon as this slogan came out, it was immediately praised, even in the local area. The leader also joked about this. The clever slogan of this advertisement lies in the in-depth understanding of the family's home purchase decision-making process. It is like a miniature skit that makes people laugh. It resolves people's misunderstandings about high prices through humor.

My mother is the happiest when buying non-staple food wholesale

Appreciation: This advertisement moved many people. The jingle written by Wu Pengfei is full of warmth: What the supermarket has, everything is at wholesale price. You can buy more or less at wholesale. You can also haggle on the spot. It only costs two yuan to go there and you can get hundreds of dollars. Money saved.

When the machine rings, there is a thousand taels of gold; fellow countrymen from all over the country, come and set up a factory

Appreciation: This slogan is for a large international industrial park. Most of the industrial projects that have settled here are those who came back to start industries in Shenzhen and Shanghai. This slogan sums up this phenomenon very well, and it is easy to impress people.

Tourists stop, Chutian Urban Golden Garden is not a park

Appreciation: This is a theme park-style real estate composed of the Eight Scenic Spots of Chu Culture, the Guoxue Museum, the Chu Culture Hall of Fame, etc. It is also A garden-style property that won the Outstanding National Architecture Award. This advertising slogan is contrary to its meaning, humorous and impressive for this property.

Half a mountain and half a river, with people and immortals

Appreciation: This property in Binhewan is surrounded by mountains and water, and is next to the beautiful Qixi Cultural Plaza, making it feel like a fairyland on earth. This slogan cleverly uses homophones of Chinese characters and overlapping words with overlapping sounds, and has a fresh artistic conception. It is a rare witticism that is both very appropriate and brilliant in writing.

Selling products also sells happiness

Appreciation: From shopping malls and supermarkets to Pinmao, the meaning of business has fundamentally changed. An experiential consumption model that integrates entertainment. This advertising slogan is made for this purpose, simplifying the complex and making it easy to understand and hit the nail on the head.

The delicacies on this table are just sweet and sour, spicy and salty meat dishes cooked over large and small fires, so there is a sky outside the sky

The guests on the table are nothing more than men and women from the southeast, northwest, and the so-called people sitting in order of priority. Someone on there

Appreciation: This is an advertising slogan for a hotel called Tianren Hotel. It humorously describes the special occasion of the hotel, and cleverly embeds the name "Heavenly Man" into it. Although it is long, it is easy to remember and leaves a deep impression on people.

Yanliang is two years old, the youngest, and Yanliang wants to be the best

Appreciation: Yanliang Hotel was the best and newest hotel in the area at that time. On its second anniversary When the time comes, a clear advertising slogan is needed. This creation by Wu Pengfei, with three repeated phrases of "Yan Liang" in a row, is unique, interesting and refreshing. It was immediately well received after its release.

Shangri-La, four steps to get home - the first step is to go up the mountain elevator, the second step is to get off the mountain elevator, the third step is to get on the battery car, and the fourth step is to get off the battery car at the door of the house

Appreciation: This property is located in the middle of a mountain. Home buyers in this city who have lived on the plains for a long time find it inconvenient to get up and down. After Wu Pengfei suggested building an uphill elevator and equipping a battery car to pick up and drop off owners, the most inconvenient properties became the most convenient, and sales improved.

Serving people wholeheartedly, the residence has been updated since then - Gemdale Plaza, Niu

Appreciation: Gemdale Plaza is the first truly modern building in the local area, but it lacks a veritable concept. Wu Pengfei proposed "wholeheartedly The idea of ????serving people and renewing the house from now on" is represented by the word "ox", which, as expected, can be recited by women and children.

Women are more excited than men to live in Green Town

Appreciation: Green Town is built near a lake and backed by a square. The European-style landscape is extremely exquisite, which makes many female home buyers excited. of adoration. This advertisement may seem easy, but it actually has a profound meaning. The humorous advertisement aroused public interest in the property.

Buying a shop means going back to sleep, and you will wake up ten years later as a multimillionaire

Appreciation: Hong Kong Street Metropolis is a commercial real estate located in the center of the city’s business circle. In a location where everyone knows its value-added potential, such an advertising slogan is very expressive, concise, vivid and vivid, and has a strong power to move people's hearts.

Your life is someone else’s dream

Appreciation: Kowloon Sun City is an energy-saving demonstration real estate in the center of the local city, advocating a low-carbon and environmentally friendly high-grade life. The advertising slogan written by Wu Pengfei cleverly highlights the modernity of the building through sharp contrast, closely following the residential culture direction of the times.

Buy a set of Bishui Dragon City and become a city dweller in this life

Appreciation: Bishui Dragon City is located in a rural town and is very large in scale, almost like a small town. Wu Pengfei fully captured the yearning and expectation of rural people for urban life from generation to generation, and wrote the advertising slogan in one stroke. Concise, vivid and attractive, it can be described as an extraordinary advertising masterpiece.

If you don’t visit a farmhouse, it’s not called a farmhouse—citizens visit farmhouses and eat rich in Daxigou

Appreciation: This is a two-sentence slogan for selling a rural village to the city. , it vividly depicts the scenes of citizens going to farmhouses for fun and the countryside becoming wealthy due to farmhouses, and explains the relationship vividly and concisely, which is beyond the ability of non-language masters.

No market is more important than this one

Appreciation: This is another Wu advertising slogan full of wit.

Steel is an extremely important commodity in the means of production, and it is also a common heavy commodity on the market. As an advertising slogan for a large modern steel market, it is indeed wonderful.

Tian Zi, Di Zi, You Zi, Wo Zi

Appreciation: Wudang red dry red wine is brewed from pure wild grape juice. It has nutrients, anti-cancer, softening blood vessels, The content of anti-aging substances is much higher than that of ordinary wine, and it is known as the most respectable Chinese dry red. This ad is clever, funny and compelling.

Yellow Crane Tower Wine, the Eternal Style

Appreciation: This advertising slogan is just six words long, which describes the long history, wine level, cultural style and goals of Yellow Crane Tower Wine. The crowd summarized it, and cleverly embedded short sentences that were homophonic to famous idioms. The pun was unforgettable and endlessly memorable.

Chenxiang Baiyunbian, the meal of ancient men

Appreciation: Chenxiang Baiyunbian is a kind of wine brewed by ancient methods, and it is also the base wine of many Baiyunbian wines. In response to the situation in the liquor market where there are many brands and low consumer loyalty, this advertising slogan implicitly and humorously boasts of its history, quality and long-term love.

Highland barley wine is fragrant and mellow, and has been burning men for three hundred years

Appreciation: Highland barley wine has a long history, and is a must-have for every family on the plateau and loved by men. This slogan perfectly sums up the character of this wine and its deep connection with the lives of the local people. For this slogan, Qinghai winery killed a sheep and bought wine to entertain Wu Pengfei.

Chinese Dongjiu, a drinkable national treasure

Appreciation: Dongjiu is made from 130 precious medicinal materials and fermented through large cellars and small cellars. The unique flavor is called Dong flavor type, technology and formula Two items are listed as state secrets, and there are more than 6,000 kinds of liquor in this one company. From this we can see how appropriate this advertising slogan is.

Emperor Shennong, Emperor’s Wine of Eighteen Dynasties

Appreciation: From the Western Zhou Dynasty to the Ming Dynasty, there were 18 dynasties and 23 emperor-level figures. For more than 2,800 years, Fangxian rice wine has always been regarded as royal wine. Royal tribute, what advertising concept can be more precise, clear and expressive than such an advertising slogan?

Thanks to the oranges, we love each other

Appreciation: Dongfeng Company squeezed out millions of funds amidst difficulties to purchase a large amount of oranges accumulated by local fruit farmers, which became a good story. The local government presented it with a silk banner, and Wu Pengfei created the above-mentioned couplet for this purpose, cleverly borrowing two historical allusions and creating a unique idea.

Love readers, be loved by readers

Appreciation: This slogan written for a local evening newspaper is atmospheric and affectionate, and deeply understands the true and harmonious relationship between the media and the people. Looking at the Chinese press today, although there are many positioning words, there are not many that are more clever in rhetoric and profound in thought.

Only when people like gifts will they like you

Appreciation: A new type of e-reader with a paper-like display screen that can store tens of thousands of books. Use it to give gifts, and you can store a large number of reading materials that the other party likes. This slogan uses homophones, is concise and concise, and has profound meaning. It is rare.

You test us, we test the equipment

Appreciation: As one of the top three power testing equipment manufacturers in my country, Haomai has been hoping for many years to have an advertising slogan that matches its status. How to break through the stereotypes of popular advertising slogans in the industry? As soon as Wu Pengfei's slogan came out, the company excitedly expressed that it would use it for a hundred years.

Calcium supplementation only makes sense after eating time crystals

Appreciation: Time crystal is a kind of imported high-quality collagen. Everyone is supplementing calcium, but few people know that the second largest nutrient for bones is collagen, without which calcium cannot be deposited. Wu Pengfei used the most concise language to replace the previous lengthy promotional texts.

Fever hurts your little head the most, so use Bingbing Fever Relief Patch

Appreciation: The original advertising slogan "cold and fever, just one patch will cure" leads to returns, consumers scolding, and other Denigration of medical workers. Wu Pengfei saved the company after changing it to the above slogan. Ten years later, this slogan is still in use today.

If you want to be beautiful, go to Taobao

Appreciation: This is a large portal website with the theme of beauty pageants. Men who want to be beautiful and women who want to be beautiful can go to this website to look for opportunities. By using Chinese characters with multiple sounds and meanings, they can use puns to cater to the two target groups. It can be said that they are lucky to get it accidentally.

If you love your wife, buy Fuge

Appreciation: Fuge stoves achieve full combustion of gas and emit much less carbon monoxide than ordinary stoves, benefiting millions of housewives. This slogan appeals to the husband's emotions and concisely and popularly expresses the distinctive feature of Fuge stoves in providing protection to women.

Help your husband aim for the best eggs and give birth to the best child in your life

Appreciation: A medical device actually has this advertising slogan, at the Beijing Reproductive Technology Exhibition It was very sensational. In this advertising slogan, which may not be very scientific, it deeply reveals a hint of humanistic care and a good sex life.

The land was touched, and it produced such good potatoes in Yun County

Appreciation: Such a short slogan contains praise for the local government’s efforts to enrich the people, and praises the hard work of the farmers. Praise for work, joy over potato harvest, and boast about potato quality. Among agricultural product advertisements, this should be regarded as a high-quality product.

A water-based oil that can be eaten and applied

Appreciation: This seemingly ordinary slogan has achieved a hundred-fold increase in the sales of an olive oil and has been sold in more than 100 cities across the country. of investment. Because it makes an oil that is very mysterious to Chinese people suddenly become so friendly and interesting.

Jiuzhenshan Chongzhi Chicken, Wuhan’s population drops

Appreciation: Jiuzhenshan Chongzhi Chicken is an original native chicken raised in the mountains. The chicken is strong and tender. This slogan does not directly praise the chicken, but writes about the person from the side. By describing the person's expression, it reflects the uniqueness of the chicken, which is lively, interesting and humorous.

A perfect match for life

Appreciation: Huacheng Jewelry is a private jewelry brand in Wuhan. This advertising slogan vividly expresses the profound meaning of jewelry as a token of love and praises the love in the world. Man is made in heaven. It's easy to remember and touching, and makes you feel the same way when you think about it.