The first wave of "Yangkang" propped up the tourism market on New Year's Day this year, and "Where do Yangkang people go to celebrate the New Year?" has also become a bellwether for the recovery of th

The first wave of "Yangkang" propped up the tourism market on New Year's Day this year, and "Where do Yangkang people go to celebrate the New Year?" has also become a bellwether for the recovery of the tourism market. Want it soon

The first wave of "Yangkang" has supported the tourism market on New Year's Day this year, and "Where do Yangkang people go to celebrate the New Year" has also become a bellwether for the recovery of the tourism market. According to a reporter from Chengshi Interactive, during the upcoming New Year’s Day and Spring Festival periods, Ctrip’s overseas hotel bookings have shown a trend of rising volume and price. Data shows that during the New Year's Day holiday in 2023, the number of overseas hotel bookings on the platform increased by 2.5 times year-on-year, and the average hotel booking price increased by nearly 30% year-on-year.

Japan’s Tokyo and Osaka are among the top three popular cities for overseas hotels during the New Year’s Day holiday; the “most expensive” overseas hotel orders during the New Year’s Day holiday also come from Japan, for the Conrad Osaka Hotel, with room nights per night The price reaches 38,500 yuan.

According to data from Qunar, the number of air ticket bookings for departures during the recent New Year's Day period has increased day by day, with a single-day increase of 30%. New Year's Day in 2023 may usher in the first tourism consumption after the "New Ten Articles" peak. As the epidemic gradually stabilizes, theme parks in various places have gradually regained their popularity, becoming the most popular option for the New Year's Eve in 2023. Ticket bookings for many theme parks in the two days before the New Year's Day holiday have doubled compared with the first weekend in December. The first wave of "Yangkang" supported New Year's Day travel consumption and the daily increase in air ticket bookings reached as high as 30%. On December 7, the first weekend after the release of the "New Ten Rules" (December 10-11), the first batch of tourists flocked to Sanya, Haikou, Kunming, Xiamen and other tourist cities. Subsequently, domestic air ticket bookings on the Qunar platform experienced a steady increase after experiencing a brief decline.

On December 19, as the first wave of "Yangkang" returned to normal life, the number of air ticket bookings departing during the New Year's Day also began to increase day by day, with the highest single-day increase in domestic air tickets on the platform reaching 30%. Guo Lechun, deputy director of Qunar Big Data Research Institute, analyzed that changes in the growth of air and train ticket bookings in tourist source areas reflect the recovery of urban consumption power.

Judging from the current New Year’s Day air ticket booking situation, first-tier and new first-tier cities are the first to enter the fast lane of recovery. New Year's Day will usher in the first tourism consumption peak after the "New Ten Measures". After "Yangkang", young people most want to spend New Year's Eve in theme parks. "Going to theme parks for New Year's Eve" is the first thing young people want to do after "Yangkang". . With the resumption of tourism after the issuance of the new ten regulations, many theme parks will regard the New Year's Eve as the last "highlight" in 2022. From December 31, 2022 to January 1, 2023, Shanghai Disney Theme Park will launch a limited-time New Year celebration. The special edition Castle Phantom Show and Fantasy Winter Parade attract local and foreign tourists.

Qunar data shows that Shanghai Disney Theme Park tickets on December 31 and January 1, 2023 are the most popular, and segment sales are currently open. Picture: Ms. Wang's first inter-provincial travel destination after "Yangkang" was Shanghai Disneyland. She booked tickets a week in advance and booked a five-star hotel in Lujiazui, preparing to enjoy the New Year's Eve scene and draw a good picture for 2022, which is also the third year of the epidemic. A happy ending.