According to what criteria can the tourism market be subdivided?

It can be subdivided according to five criteria: geographical variables, population variables, revenue and expenditure variables, consumption variables and product variables.

1, geographical variable. Mainly based on regions, countries and climatic zones.

2. Population variables. Mainly based on age, gender, family, class, belief and nationality.

3. Income and expenditure variables. Mainly based on family, per capita income and expenditure (consumption expenditure).

4. Consumption variables. There are two levels here: one is consumer psychological habits, which are subdivided mainly on the basis of lifestyle, consumption motivation, values, main interests and participation in activities; The other is consumer behavior habit, which is subdivided mainly on the basis of consumption opportunity, consumption frequency, loyalty, waiting period and marketing sensitivity.

5. Product variables. Mainly according to the nature of the specific tourism products that consumers accept and buy, it generally includes four main types: sightseeing, vacation, amusement and leisure.