What is ice and snow tourism?

Ice-snow tourism is a kind of tourism product, as follows:

Ice-snow tourism belongs to the category of eco-tourism, which is the general name of all forms of tourism activities that take ice-snow climate tourism resources as the main attraction and experience the connotation of ice-snow culture. It is a highly participatory, experiential and exciting tourism product.

Ice and snow tourism is highly participatory. On the one hand, this feature is determined by the origin of ice and snow tourism, and the development and utilization of ice and snow resources originated from the daily activities of ancient nationalities. On the other hand, it is determined by the tourist demand. In the cold winter, it is not enough to just watch the beautiful scenery of ice and snow statically. Tourists expect to participate in the ice and snow sports and have a good time in the ice and snow.

types of ice and snow tourism

ice and snow performing arts activities include ice and snow theatrical performances, ice dancing, ice gymnastics, ice model show, ice and snow animal training, etc. For example, the cultural performances with the theme of ice and snow at the opening of the Ice and Snow Festival include ice dancing, such as ballet on ice and ballroom dancing on ice.

Festivals are an important weight for scenic spots to improve their popularity and attractiveness, and ice and snow tourism is no exception, especially some festivals and ice and snow activities combined with local folk customs have expanded the market for ice and snow tourism. Festivals related to ice and snow tourism include Ice and Snow Tourism Festival, Ice Sculpture Art Festival, snow sculpture Art Fair, Ice Lantern Festival, Ice Waterfall Festival and Ice Fishing Festival.