Why is family outing the main force of Dragon Boat Festival?

Just after the May Day holiday, the Dragon Boat Festival has quietly arrived. The climate in early summer is pleasant, and people's tourism enthusiasm is rising again. The reporter learned from many online travel websites such as Tongcheng, Ctrip, Ant Cell, and Mama Donkey. During the Dragon Boat Festival this year, the number of people in Zhou Bianyou will exceed May Day and Qingming holiday, and families have a strong desire to travel. According to the data from the data center of the National Tourism Administration, during the Dragon Boat Festival, the national tourism market will receive 80 million people, and the domestic tourism revenue will reach 33 billion yuan.

Parent-child travel has become a new bright spot

Dragon Boat Festival is the last small holiday before summer vacation, near Children's Day. Traveling for children in advance is the main motivation of parents. The trend of "taking a baby on vacation" is obvious, and the popularity of parent-child travel has soared, accounting for 60% of parent-child tourists, which is higher than 10% of "May Day". Many parents choose to give their children "June 1" in advance during the small holiday. It is the best choice for many parents to let their children enhance their feelings with their parents and enjoy a happy holiday on the road.

Tourist attractions with complete amusement facilities, short travel time and sand and water are favored by parents and children. According to big data statistics, among the ticket orders for the Dragon Boat Festival holiday, the proportion of two large and one small orders increased significantly. Theme parks, ocean parks and zoos around the country ushered in the peak of booking, which became the highlight of the Dragon Boat Festival. The most popular theme parks are Shanghai Disney Resort, Guangzhou Chimelong Tourist Resort, beijing happy valley, Hangzhou Song Cheng Scenic Area, Changzhou Zhonghua Dinosaur Park, Zhuhai Chimelong Ocean Kingdom, Window of the World, Dalian Discovery Kingdom, Wuhu Fante Happy World, Hefei Wanda Theme Park and so on.

Folk tourism is still very popular.

The survey shows that short-distance Zhou Bianyou is still the first choice for family travel during the Dragon Boat Festival. Residents mainly travel abroad. Zoos, theme parks, gardens, mountains, water world, folk tourism and eco-tourism have become hot topics in Zhou Bianyou, while Xi, Chengdu, Suzhou, Guilin, Sanya and Hangzhou are popular domestic destinations.

As an important traditional festival, folk tourism has become the main choice for the Dragon Boat Festival. The themes of product folklore, dragon boat race, ancient town tour and blessing tour are very popular, and the popularity of second-and third-tier cities is rising. Jiaxing, Hangzhou, Chengdu, Suzhou and other destinations with strong folk customs in the Yangtze River basin are sought after by tourists, and Miluo, Hunan Province will welcome a large number of tourists for folk activities such as offering sacrifices to Qu Yuan. The ancient towns around the country will also welcome the peak of tourists, and the hotel reservations of popular ancient towns such as Xitang, Wuzhen, Gubei Water Town, Zhouzhuang and Tongli tend to be full. Boating in the south of the Yangtze River, enjoying antique buildings and being immersed in historical and cultural heritage are the biggest highlights of the trip to the ancient town.

With the arrival of summer in all parts of China, the weather has generally turned hot, and there is a strong demand for residents to swim in the surrounding scenic spots to escape the heat. The water world across the country ushered in the peak of tourist reception, and coastal cities, island tours and scenic spots continued to heat up, and the demand increased by more than 1 times compared with May Day. Seaside tour is almost the favorite way for tourists to travel every summer. It is worth noting that anti-season themes such as hot spring resorts are also in great demand during the Dragon Boat Festival, which has become an "alternative" choice for residents' holiday leisure in some areas.

The growth of the "Belt and Road" is the most obvious

Dragon Boat Festival is the last small holiday in the first half of the year, and many tourists choose "fake" to leave the country to feel the exotic charm. Compared with the May Day period, the popularity of outbound travel has been greatly improved. The forecast shows that Thailand, Indonesia, Malaysia, Japan, Vietnam, Mauritius, Cambodia, Switzerland, Italy, France, Russian and Hongkong, China are popular destinations for outbound travel.

Driven by the recent "Belt and Road" craze, the enthusiasm of China people to go to the "Belt and Road" countries is high. The number of tourists from Russia, Central and Eastern Europe and other European countries along the "Belt and Road" has soared fourfold, and Poland, Russia, the Czech Republic, Serbia and Slovakia have become the fastest growing "Belt and Road" European countries. During the Dragon Boat Festival, the demand for European tourism increased significantly compared with the May Day holiday.

In China, compared with the May Day period, Qingdao, Qinghai and Dalian grew fastest during the Dragon Boat Festival, with growth rates of 27%, 2 1% and 1 1% respectively. The reconstructed Chaka Salt Lake in Qinghai reopened to the public on April 29th, and a large number of tourists poured in during the Dragon Boat Festival. The northwest multi-day tour products centered on Qinghai are particularly popular, and the popularity of Chaka Salt Lake Scenic Area has soared by 84% recently.