How should scenic spots do network marketing?

How should scenic spots do network marketing? Ever-changing, scenic spots often have a headache when doing online marketing, but combing it is actually three aspects:

1. What is the purpose of online marketing? In other words, you need to know your potential customers, what they look like, what their needs are and what their preferences are. Only by understanding these, can the later work be carried out better and get twice the result with half the effort.

2. How to choose online marketing channels? (1) Network Marketing Channel Classification

Category 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Shenma, 360 and sogou; There are also some built-in search channels of mainstream traffic platforms, including Today Headline, Weibo, WeChat, Tik Tok and so on.

How should scenic spots do network marketing?

The second category: the promotion channels of users' fragmented reading, represented by mainstream fragmented reading channels such as Today Headline, Tik Tok and Weibo. And some vertically subdivided second-tier traffic platforms, including Himalaya, Blog, Zhihu and Post Bar.

The third category: promotion through other channels, mainly based on scenic spots related platforms, such as some vertical scenic spots exchange forums, some scenic spots sections of large portals, and even some tool-based platforms related to scenic spots.

(2) Selection of network marketing channels

The choice of online marketing channels is based on your positioning of customers, what are the needs of your potential customers and what will they search for? What age group are your customers? What platform do they prefer to spend their time on? Your customers like learning, visiting forums, and what forums do they like to visit?

Knowing the customers, the promotion channels are naturally screened out.

(3) the choice of network marketing form

There are two forms of online marketing:

1 type is to spend money directly to advertise on the channel. This kind of sales promotion is quick to take effect. Customers will come in if they spend money, and no customers will come in if they don't spend money.

The second is to do the content of customer demand in the channel. This form of promotion is slow to take effect, and it can bring few customers in the early stage, but long-term accumulation will lead to a surge in traffic.

How should scenic spots do network marketing?

The development of scenic spots originally needs a lot of money, and it will take several years to recover the development cost, so it is difficult for most of them to spend a lot of money and advertise directly on the selected promotion channels.

So most scenic spots walk on two legs. In the early stage, new customers were mainly brought in the form of 1 promotion, and in the later stage, new customers were mainly brought in the form of secondary promotion.

3. The online marketing customer used the money for the second time, and the employee's salary was also paid. The transformed customers have also been transformed, and the attracted customers are still of great use. What do you mean? I believe you have heard that the cost of maintaining an old customer is far lower than the cost of attracting a new customer.

Even if old customers can't generate secondary demand, don't forget "user reputation". How to get old customers to introduce you to new customers and let new customers bring new customers is the most important move.

Therefore, the customers brought by online marketing must be deposited on the Internet platform, which can be your micro-signal, micro-group, Weibo and so on. It depends on your customer base and which platform they prefer to stay on.

How should scenic spots do network marketing?

Then, on the platform of customer precipitation, develop a game or mechanism to provide some benefits for old customers to bring new customers, such as directly rewarding cash and so on.

How to play is up to you. There are many ways to play. But one thing is very important. If you want customers to take customers, you must ensure the customer's travel experience. This is the basis of establishing word of mouth. You must reassure customers to introduce you to new customers.

Note that the essence of online marketing is the same as finding customers offline. Both scenic spots and other traditional industries are inseparable from the essence of marketing promotion: people (customers)! Always think with people (customers) as the center!