What are the forms of outdoor advertising?

Outdoor advertising has the following forms:

1, terminal advertisement

Set up various billboards in the dock, such as big cards in the station, big cards outside the station, covered bridge advertising lights, etc.

2. Billboards in bus shelters

Outdoor media set in bus shelters. Light box is the main form of expression. Advertisers arranged by this kind of media are mainly mass consumer goods. You can purchase advertising space of multiple kiosks individually or online, achieving wide coverage, even covering multiple cities.

3. subway advertisements

All kinds of advertisements set up in the subway are collectively called subway advertisements. Its forms include twelve light boxes, four-channel posters, special light boxes, escalators, carriage posters and so on. It is characterized by concentrated flow of people and high attention, which can increase the awareness of products. You can buy it separately or online.

4. Bus advertisements

The bus belongs to the mobile phone media, and the form of expression is full-body painting, and banners are hung on both sides of the car body. Their characteristics are wide contact and high coverage, and they can choose routes or regions according to the target audience. It can be published separately or in the form of online purchase.

5. Airport advertising

Billboards around and inside the airport. Generally speaking, it is aimed at audiences with higher levels and incomes, such as business trips and outbound tourism.

6. Railway station advertisements

The advertising forms set up in the railway station are mainly aimed at tourists from all over the world, and are characterized by large passenger flow and covering adjacent areas.

7. Website advertising

Venue advertisements can be said to be the product of the TV era, which are mainly set around the competition venues of sports venues and large assembly venues. In fact, venue advertisements convey information through live audiences and TV broadcasts. With the increasing attention of large-scale live TV programs, the effect of venue advertising has been greatly improved.

8. Inflatable modeling advertisements

Inflatable modeling advertisements are mostly used for product promotion. It can be divided into long-term and temporary types, and can be used in outdoor places such as exhibition venues, large gatherings, public relations activities and sports activities. Because the modeling objects are generally large in size, unique in design and colorful, they are very attractive to the audience.

9. Road sign advertisement

Signs of public facilities (such as subway stations) or shops can also be reserved for advertising.