The most successful Japanese mokumoku parent-child farm in the sixth industrialization

Mokumoku Farm is located in the suburbs of Iga City, Mie Prefecture, Japan. The core area of ??the farm covers an area of ??about 200 acres. It is a theme farm integrating production, processing, sales, educational experience, sightseeing, and shopping. It is a worthwhile place for Japanese families to bring their children.

Mokumoku Farm takes parent-child education as its starting point, takes families and students as its main demand groups, and emphasizes closeness to nature and family warmth. It has now formed an integrated enterprise integrating production, processing, sales, leisure and tourism agriculture, and online shopping. The most successful theme farm in the sixth industrialization.

What is the "Sixth Industry"?

The sixth industry refers to: not only planting crops (primary industry), but also engaged in processing agricultural products (secondary industry) and selling agricultural products and their processed products (tertiary industry). Through mutual integration, the improvement of The added value of agricultural products is to obtain more added value.

The basic trend is to attach the secondary and tertiary industries to it, integrating tourism experience, shopping and entertainment. The "sixth industry" in which leisure and vacation are integrated into the agricultural industry chain has become a new direction for future agriculture.

Mokumoku Farm has grafted all aspects of its industry into tourism activities through a complete agricultural tourism industry chain, creating derivatives. Some tourism products have become the focus of the experience. In addition to the closed-loop industrial chain of the base farm, the farm has also extended its reach to areas with high population density.

Mokumoku Farm is a large platform responsible for branding and overall operations. Production and processing are more left to the operators or farmers.

Product portfolio and project planning are the key to the success of the farm. To put it more bluntly, planning determines the farm’s profitability and retention of tourists. .

Humanized planning: Mokumoku Farm is divided into four major areas: dining area, accommodation area, leisure and entertainment area and shopping area, which provide sightseeing tours, popular science education, product exhibitions, catering and food, and leisure experiences respectively. , product purchase, vacation accommodation and other services.

Dining area and accommodation area: Visitors can enjoy natural green food and leisure accommodation environment. The shopping area near the entrance gathers vegetable trading markets and milk workshops. , coffee shops, country restaurants, food courts, etc. Locally raised pork will also be tasted by consumers in restaurants and then purchased here, and processed dairy products will be sold directly at the milk factory.

The core area of ??the farm is the leisure and entertainment area: combining agriculture with experience, there are learning pastures, experience halls, theme halls and other venues, providing visitors with various viewing and experience activities, allowing children to learn agricultural knowledge and enrich their lives during the experience activities. Experience.

Accommodation area: The farm also provides warm and comfortable vacation accommodation services to tourists from afar through open-air hot springs and resorts, including 39 rooms including dome villas and hot spring accommodation. The fairy tale style is the main theme, the shape is cute, and the color decoration of the interior design is also full of childishness.

Children's activities: The activities set up in the farm focus on learning and participation, and are mainly divided into two categories: leisure and sightseeing activities. Interactive activities are designed to allow children to get close to and perceive nature, experience society, broaden their horizons and enrich their life experience.

Leisure and sightseeing activities: The natural environment in the farm is beautiful, whether it is the carefully planted sea of ??flowers, Whether it is a forest with extensive management, it can arouse children's interest. Pigs, cows, sheep, horses and other animals raised on the farm appear unexpectedly, bringing unexpected surprises to tourists. Children can also have close contact with these small animals.

Experience interactive activities: In order to allow children to get closer to nature, the farm provides various viewing and experience activities, where they can observe and interact with small animals. In the learning pasture, children watch piglet performances, try to raise piglets, learn to milk cows, and ride horses outdoors. There are also three handicraft experience halls set up in the venue, allowing children to gain experience through the experience and enhance their relationship through interaction with their parents. In addition, there is also a bread DIY experience activity, where children, with the help of their parents, can experience the fun of doing it themselves.

Detailed settings: Food safety guarantee: The farm cooperates with farmers to provide consumers with agricultural products while attaching the names and photos of farmers, so that consumers clearly know the growers and origins of fruits and vegetables. It can not only play a certain role in restraining and supervising growers, but also allows consumers to buy with confidence, and plays an important normative role in building ecologically healthy farms.

Designed with children’s eyes: The farm is designed for children, from large scenes to small details, from the cute buildings on the site to the play facilities that fit the farm’s temperament, to a variety of experiential activities , as well as the signs and icons that use pictures to tell stories, which are very close to children's psychology and are truly designed for children.

Theme: No matter what the venue or activity is, every link is related to the pasture or pigs. From the pig-related theme pavilion, to the layout of the store scene, to the products in the park, everything is style Unified, it perfectly interprets the theme of "nature, agriculture, pigs".

Summary: Mokumoku Farm relies on the parent-child theme and relies on organic products + workshop-style production + tourism experience + intelligent operation model. Mokumoku Farm has turned agriculture in remote mountain valleys into a big brand in Japan. The annual passenger volume is 1.5 million.

In addition to membership fees, the income from the farm is combined with the sightseeing experience to create an industrial chain that combines agriculture and tourism, integrating production, processing, and sales, forming a virtuous cycle of sustainable operation model.