Investigation report on ticket management in tourist attractions

Investigation report on ticket management in tourist attractions

Here is a research report for your reference!

?

?

In order to actively promote the comprehensive reform of tourism, strengthen the ticket management of the core scenic spots in our city, effectively promote the transformation of tourism development mode and ensure the steady growth of tourism revenue. In mid-September, the Municipal Finance Bureau, the Municipal Tourism Bureau and the Municipal Price Bureau formed a joint research group to go to * *, * * and * * (hereinafter referred to as? Three places? ), and studied its scenic spot ticket system and ticket revenue management. Do you agree Three places? There are many experiences worth learning from in our city, which will greatly promote our management. Now the management situation of the three places and how to do a good job in the ticket management of scenic spots in our city are reported as follows.

?

?

First,? Three places? Basic situation of ticket management in scenic spots

?

( 1)? Three places? Scenic spot management mode

?

Three places? There are two main management modes of scenic spots: one is government management mode, that is, the government absolutely manages state-owned resources and controls the development and utilization of scenic spots, represented by * * and * *; The second is the enterprise management mode, that is, the government shares in the enterprise and retains the control over the management of state-owned resources. As the enterprise management, the operation of scenic spots is represented by * *.

?

1, government management mode

?

In the administrative management system, the * * municipal government exercises the management power over the * * scenic spot, and has set up a specific office of the county-level * * management committee, which is specifically responsible for the management, operation and development of the * * scenic spot. * * The municipal government controls all the operating facilities of the scenic spot, has decision-making power on the protection and utilization, arrangement and development of the scenic spot, and has strong management power on the paid use of state-owned resources. The commercial facilities in the scenic spot are all built by the * * municipal government, such as three ropeways, ticket offices and road facilities in the scenic spot. * * The state government's management of * * scenic spots is basically the same as that of * *. * * The state government has established the * * Scenic Area Administration, which is responsible for the management and development of * * scenic areas, the management of scenic resources and the construction of scenic areas, and directly manages the tickets and ticket revenues of scenic areas.

?

In the financial management system, the * * municipal government implements municipal financial management for the * * Management Committee. As non-tax revenue, the scenic spot ticket revenue and ropeway revenue will be turned over to the municipal treasury in full. Give a fixed subsidy to the funds needed for the operation and management of the * * CMC, that is, the municipal finance is based on 2004, combined with the construction needs of that year. Most of the ticket revenue of scenic spots belongs to the municipal level. Taking 2009 as an example, the ratio of ticket income to ropeway income is expected to be 6:4. According to the regulations, 90% of the income generated by the new ticket price belongs to the municipal finance, and 10% belongs to the * * management committee. * * The state government implements budget management for * *, and the * * Scenic Area Administration strictly implements the budget at the beginning of the year. After making ends meet, the balance shall be paid in full to the State Finance Bureau of * *.

?

In the ticketing management system. * * Tickets are printed, kept and distributed by * * Management Committee; * * Tickets are printed, kept and distributed by * * Administration.

?

2, enterprise management mode

?

In the administrative management system, the * * municipal government manages the * * scenic spot through the management mode of joint-stock enterprises, and the * * municipal government holds 5 1%.

?

In the financial management system, the * * scenic spot is a corporate operation, the whole scenic spot is a listed enterprise, the scenic spot pays taxes and fees according to state regulations, and the government enjoys the operating profit of the scenic spot according to its share proportion.

?

In the ticket management system, * * Tourism Development Co., Ltd. is responsible for the printing, storage and distribution of tickets for * * scenic spots.

?

(2)? Three places? Management of free tickets and preferential tickets.

?

Three places? There are free tickets and discount tickets in scenic spots, but they are different.

?

1 、? Three places? Free ticket management

?

* * The municipal government implements the management of free tickets for scenic spots after registration and settlement. There is no free reception in municipal units. Four people? Free tickets for reception throughout the year are subject to annual control, with no more than 30,000 tickets per year. All work receptions must be registered in the * * Management Committee and settled in a unified way at the end of the year. For special circumstances (such as emergency rescue, emergency rescue, etc.). ), need to enter the mountain, released by the green channel. Due to the lack of open and effective management measures, there are fewer and fewer free tickets in scenic spots every year.

?

* * The state government implements quota control according to the total number of tickets purchased, that is, quota control is carried out according to 1% of the total number of tickets purchased each year. Exceed the quota control index, by the * * scenic area management bureau. Out of concern for personal interests, few scenic spots are free of tickets every year.

?

* * The municipal government's management of * * scenic spots is a joint-stock model. * * According to the regulations of Tourism Development Co., Ltd., unless there is a policy, all tickets will be purchased to enter the scenic spot.

?

2 、? Three places? Ticket preferential policy

?

?

?

* * Tickets (125 yuan/Zhang) preferential policies. Students and the elderly over 60.

?

Enjoy the discount of 60 yuan/person in peak season and 50 yuan/person in low season; For active servicemen, disabled revolutionary servicemen, retired military cadres, disabled people, children (below 1.2 meters) and elderly people over 70 years old, they can enter the mountain free of charge with valid certificates; Enjoy preferential tickets for teachers, model workers, English models and moral models at or above the provincial level, with a price of 100 yuan per person in the peak season and 80 yuan per person in the off-season; On special days (the second day of the first lunar month, the third day of March, and the ninth day of September), people over the age of 60 enter the mountain free of charge.

?

* * Tickets (3- 165438+ 10 220 yuan/Zhang, 80 yuan/Zhang in off-season, excluding eco-car 90 yuan/person) preferential policies. Children under the height of 1.30 meters are free of charge, and disabled revolutionary servicemen, elderly people over 70 years old and retired cadres are free of charge with valid certificates, and tickets will be purchased separately. Servicemen, disabled people, 60-69-year-olds and students can buy discount tickets with valid certificates (discount around 50 yuan in peak season, fare 170 yuan, discount in 70 yuan in off season). Sightseeing tickets are not discounted, and you need to buy a full ticket in both off-season and peak season.

?

* * Tickets (230/ piece) preferential policy. Give preferential treatment to students who were admitted to universities that year. With the original full-time university admission notice and my valid ID card, the preferential policies for each ticket in 60 yuan will be implemented (from July 1 day to August 3 1 day); For special groups, students (full-time undergraduate and below schools), active servicemen, retired military cadres, minors, national moral models, heroic models at or above the provincial and ministerial levels, and labor models enjoy half-price discount in peak season with relevant certificates, namely 1 15 yuan/piece; Older people over the age of 60 can enjoy a half-price discount in peak season with valid identity documents, namely 1 15 yuan/piece; disabled people can enjoy a half-price discount in peak season with the People's Republic of China (PRC) Disabled Persons' Card, namely 1 15 yuan/piece; disabled people can enjoy a one-to-four disability card issued by the National Disabled Persons' Federation. Off-season preferential margin 15%-40%.

?

(3)? Three places? * * The number of tickets and income of scenic spots.

?

Table1:number of ticket buyers and income unit in scenic spots in 2007-2009: 10,000 people, 10,000 yuan.

?

(4) Right? Three places? Management mode, experience comparison and advantages and disadvantages analysis.

?

1, from the management mode, we think the government management mode is better. Its advantage lies in its powerful management power for the protection and utilization of scenic spots, not only its decision-making power and regulation power, but also its ability to well implement the relevant policies of the state and the province, manage scenic spots according to the government's intention, and win strong support from the state and the province by using scenic spots resources. At the same time, the government can consider the income of scenic spots as a whole and concentrate financial resources on major events, such as the management experience of * * and * *, which fully proves this point. The enterprise management system, such as the enterprise management of * *, seems to maximize the benefits, but due to its system problems, the government can't fully control the development, construction and management of scenic spots, the resources of scenic spots can't be used scientifically, the income of scenic spots can't be balanced by the government, and the intention of the government to manage scenic spots can't be fully reflected.

?

2. From the financial system analysis, budget management is a very practical management method for scenic spot ticket management. ? Three places? The government has implemented strict budget management, especially the * * municipal government has brought the ticket revenue into the unified management of the municipal finance, with clear system, smooth relationship and high efficiency. Because of the enterprise management mode, the city of * * cannot implement financial budget management. Compared with the two, the implementation of budget management under the government model can better reflect the government's management intention, enhance the government's regulatory capacity, and at the same time improve economic and social benefits and greatly improve operational efficiency. Enterprise management mode only unilaterally improves economic benefits.

?

?

?

3. From the analysis of policy making, under the government management mode, policy making can fully reflect the government's intention. For example, preferential policies for active servicemen, disabled revolutionary servicemen, retired military cadres, disabled people, children (below1.2m) and elderly people over 70 years old, * * and * * have different preferential policies for this group, * * implements free access to the mountains, while * * only implements preferential tickets. The former lost economic benefits and realized social benefits, while the latter lost social benefits and realized economic benefits.

?

?

In addition, compared with the preferential policies of free tickets and tickets, three places? The government strictly controls the object and scope of free tickets, but in contrast, the preferential policies for free tickets and tickets are arranged in strict order, namely * *, * * and * *.

?

?

Second,? Three places? Basic characteristics of ticket management in scenic spots

?

?

1, the government's attention and perfect system are the premise of doing a good job in ticket management in scenic spots. ? Three places? The government attaches great importance to the protection and utilization of scenic resources, and regards the paid use income of scenic resources as an important way to make money. When formulating the development plan of the government at the same level, the protection and utilization of scenic resources have been included in the government's important agenda. Take the full use of scenic tourism resources as the starting point of economic growth, get more ticket income through the paid use of resources, and increase the financial resources of local governments. Especially? Three places? There is a perfect system. First, in the management mode, the * * municipal government has strengthened the management of the municipal government, and has decision-making power over the protection and utilization, arrangement and development of scenic spots, and has strong management power over the paid use of state-owned resources. In the financial management system, financial budget management is implemented. Strictly manage the income and expenditure of ticket revenue in scenic spots, ensure the construction of infrastructure and tourism environment in scenic spots, and give full play to the efficiency of fund use. * * The municipal government adopts the joint-stock system to manage * * scenic spots, so as to maximize the benefits. The second is a sound budget system. * * and * * have made a scientific budget for the ticket revenue, and the revenue is divided into two levels, which is convenient and efficient to operate. Third, clear rights and responsibilities and clear interests. * * Municipal Government and * * State Government have defined the functions and detailed responsibilities of * * Management Committee and * * Administration Bureau, and authorized them to manage scenic spots. For example, the * * Management Committee is only responsible for the management, construction, operation and maintenance of * * scenic spots, and major decisions are decided by the * * municipal government and implemented by the * * Management Committee. Ticket revenue is arranged by the municipal finance, and there is no dispute between the two levels of interests. The management mode of Chinese municipal government is basically the same as that of * * and * *, but there are many problems such as multi-head management, multi-benefit sharing, imperfect system, out-of-control budget, unclear rights and responsibilities and so on. This requires our city to work hard to improve the management system of scenic spots.

?

?

2. Perfect system and strict management are the keys to the ticket management in scenic spots. First, three places? It has a relatively sound ticketing management system and strict management measures. * *, * *, * * free tickets, incentive tickets, discount tickets, live broadcast management in strict accordance with the system. From the analysis of ticket management in several scenic spots, the city of * * implements registration before settlement. * * The Administration controls free tickets, incentive tickets and concessionary tickets according to 1% of the total number of ticket buyers each year. * * Tourism Development Co., Ltd. has strict preferential policies and strictly controls free tickets for live broadcast. As well as the management of free tickets in our city, taking 2009 as an example, the number of people who did not buy tickets in our city in 2009 was 370 105. The main composition is: 20093 people from the city, 7 186 people from the district, 6 16 1 people from Zhangguan, 1 12534 people from the reward office. Live broadcast of 224 13 1 person (including students 1262 16, servicemen 16057, 30,845 elderly people over 70 years old, 5,278 disabled people and 87 journalists). * *, * * and * * did not purchase tickets, accounting for only 1.32%, 1% and 1% of the total number of people respectively. From the analysis of ticket revenue of scenic spots, in 2009, * * was 40 million yuan less than * *, and 65,438+53 million yuan less than * *. The reason is, besides the total number of people entering the mountain? Three places? In addition, there are many free tickets, incentive tickets, discount tickets and live broadcasts in our city, and the amount of tickets not purchased is as high as 90.65 million yuan (including incentive tickets). Second,? Three places? Strictly control the operating cost of scenic spots, and the ticket printing cost is low. From the ticket printing cost, * *, * * and * * have strict control over the ticket cost. Calculated by 6.5438 million people, the ticket cost saved by * *, * * and * * is 5.85 million yuan, 6.07 million yuan and 4.97 million yuan respectively. That is to say, according to the calculation of 6.5438 million people, * * and * * increased the ticket revenue by 5.85 million yuan, 6.07 million yuan and 4.97 million yuan respectively. Third,? Three places? Strictly control the promotion cost. ? Three places? The government has implemented a strict budget for the tourism promotion fund. The budget at the beginning of the year is in place in one step. For example, the annual budget of the * * municipal government is 6 million, and there are no other cuts in the middle. It is precisely because the governments of * * and * * attach great importance to the management of tickets and ticket revenues and strictly implement policies that their tourism industry has achieved today? Prosperous population and prosperous wealth? Purpose. Relatively speaking, the ticket management of the core scenic spots in our city is relatively loose, and the implementation of documents is not strict, resulting in a serious loss of ticket revenue.

?

?

3. Strict budget, rationalizing relationship and strengthening responsibility are effective measures to do a good job in ticket management. ? Three places? Ticket revenue budget has become a routine work. Take * * as an example. Over the years, the ticket income of scenic spots has been turned over to the municipal treasury in full, and the ticket income belongs to the municipal and district levels. * * The municipal government has a detailed budget for the management, construction and maintenance of * * for one year. The municipal finance is allocated according to the budget at the beginning of the year, and the * * Management Committee is implemented according to the budget. ? Three places? The responsibilities of scenic spots and ticket management are clearly defined, and the income distribution is simple and clear. At present, judging from the situation in our city, there are not only many management levels, but also no budget constraints on revenue and expenditure, and the diversion of ticket income is relatively complicated. The price of a ticket is 245 yuan, and five units of province, city, Wulingyuan District, Zhangguanchu and eco-car company participate in the income distribution, accounting for 3.26%, 22.45%, 24.23%, 25.57% and 24.49% respectively. Although the scenic spot ticket income has been implemented? On the same day, at the end of the month? Which one works well, but has been implemented or is ready to be implemented at present? A city pass? , reward ticket extraction, POS payment fees, etc. , should be paid from the income of the day, no budget control, complicated operation, out of touch with each other. More importantly, the direct management of Wulingyuan and Zhangguan in the scenic spot suffered because of their active participation. Wulingyuan and Zhangguan only account for 24.23% and 25.57% of a ticket income, and they always think that Wulingyuan and Zhangguan will not pay enough attention to the part of income reduced due to free tickets, ticket evasion, direct release and unreasonable policies. Therefore, it is urgent to establish a perfect management system, a scientific ticket income distribution order and a strict budget management system.

?

?

Three, the city to strengthen the management of scenic spots ticket countermeasures

?

?

First, further improve the existing system.

?

?

1, strengthen the government's management functions and increase the management of tickets and ticket income in scenic spots. Strengthening the ticket management of core scenic spots is of obvious practical significance for raising more urban construction funds and increasing urban fiscal revenue. Especially for the objective reality that the industrial base of our city is weak, the growth point of fiscal revenue is not much, and the urban construction funds are seriously insufficient, it is particularly important. Therefore, first, strengthen the management of scenic spots and straighten out the relationship between cities, districts and offices. The second is to establish and improve various management systems. In the management of scenic spots, a management pattern of strict access, strict inspection, clear responsibilities, clear interests, clear rewards and punishments, and all receivables is formed.

?

?

2. Strictly introduce preferential incentive policies. Undeniably, appropriate preferential incentive policies will stimulate the tourism market in a short period of time and win for a while? Prosperity? But at the same time, it overdraws the future market and objectively causes the loss of income. We don't think we can overuse tickets? Lever? To incite the tourism market, we should be soberly aware that the ticket price of the core scenic spots in our city (Table 2) is not very high compared with other scenic spots, and its share in tourism expenses is not very large. So, while considering starting the market, we should also consider? Prosperous population and prosperous wealth? In reality, we should not introduce too many preferential incentive policies to ensure the growth of income and enhance the government's regulatory capacity.

?

?

3. Strict ticket management and standardized free live broadcast. First, the reception tickets in our city should be strictly controlled. The number of reception tickets will be reduced from 40,000 to less than 30,000 per year, which will be mastered and used by the two levels of government in urban areas and will no longer be distributed to municipal units and Zhang Guanchu. Strict reception ticket use system, to further clean up the use of previous years. According to the decision of the 20th executive meeting of the municipal government in 2005, the free ticket will be gradually cancelled. Second, in non-special circumstances, the direct release will no longer be signed, and those who sign and approve the direct release will be publicized and accepted by all sectors of society. Third, implement a strict registration system and settlement system.

?

?

4. Save costs and reduce expenses. With the existing ticket cost, IC card,? A city pass? If the problem is too high, it must be rectified. 20 1 1 Public bidding and competitive bidding can be adopted to control the printing cost of tickets.

?

?

The second is to reform the management system of scenic spots.

?

?

1. Reform the administrative management system. Solving the problem of scenic spot management system is to solve the problem of scenic spot management right and management right. We believe that the main body of scenic spot management should be the municipal government, which can be entrusted to Wulingyuan District Government or Zhangguanchu to realize the separation of management right and management right, and solve the problems of unclear responsibilities, unclear division of labor and disjointed management in the current district and department management system.

?

?

2. Implement financial system reform. That is, the ticket income of scenic spots will be turned over to the municipal finance in full, and the financial budget will be implemented. For Wulingyuan district government, the average share of ticket revenue in the past three years is determined as the subsidy base of the city to the district; Implement departmental budget for Zhangguan, and arrange special expenditures for scenic spots separately; Other units that should enjoy the sharing shall be uniformly allocated by the municipal finance according to the regulations. By improving the financial system, we can solve the current problems such as lack of constraints, out-of-control costs and lax budget, give full play to the efficiency of ticket revenue use, and increase the government's macro-control ability.

?

?

3. Implement scientific performance appraisal. Formulate a scientific performance appraisal system, reward the excellent and punish the poor through the performance appraisal of scenic spot ticket management, and maximize the enthusiasm of all parties.

;