How to do a good job in the marketing of tourist attractions

1. Find out the characteristics of scenic spots and design products suitable for tourists' consumption according to market demand; 2. According to the market environment in different periods and regions, determine the selling points of scenic products and make words and pictures that can represent their selling points; To find keywords that can describe the selling points of scenic spots, take pictures that represent the selling points of scenic spots; 4. Know where the scenic products are sold and to whom; Understand the lifestyle and consumption habits of these people; Know how much your things should cost; 5. Understand the channels through which target customers receive information, and display the selling points of scenic spots in the media to attract people's attention; 6. Make full use of the characteristics of quasi-public products in scenic spots and do more with less money in advertising; 7. Making the website of the scenic spot prepares people for understanding the scenic spot. The website is the basic database of the scenic spot and the window of the scenic spot. Newspapers, radio, television and other media are limited in space and expensive, so it is impossible to introduce scenic spots in detail in these media. However, people want to know more about scenic spots before going out, and websites have become an important and necessary means of publicity. Moreover, if there is no website in a scenic spot at present, it will be considered as vulgar and not up to grade; 8. We should constantly engage in activities, even if it is only for publicity. Activities are the carrier of publicity and the starting point of scenic spot management. Only with active media can we speak, become news and save a lot of publicity expenses. Are there any activities? Visitors will feel that this place is alive; 9. Establish sales channels and put products on the shelves of dealers. Travel agencies are the main distributors of scenic products. The publicity atlas of scenic spots should be inserted on the publicity shelf of the travel agency, and the product manuals of scenic spots should be placed on the desk of the travel agency. However, it should be noted that travel agencies will not sell products that are not well-known, and do not expect the travel society to make great publicity on the scenic spots. The establishment of sales channels is during and after the mass media publicity, otherwise, even if you come to the door, the travel agency will not take care of you. In addition, it should be noted that with the increase in the proportion of go on road trip and short-distance tours, especially those scenic spots around the city on weekends, the role of travel agencies has been very small, and it is getting smaller and smaller, so don't rely too much on this sales channel. Auto clubs and outdoor clubs are also becoming distributors of scenic products.