Where is Tmall Town? Introduction of Tmall Town Tourism

I heard that "Father Ma Yun" has done something recently. In addition to his career in Alibaba, he developed a new interest in tourism projects. It is said that a Tmall town will be built as a sightseeing place.

Do you know these? How's it going? Next, let's take a look at the tourism project "Tmall Town" introduced by Bian Xiao, which was established by "Ma Yun Dad"!

location

The project is located in the Four Seasons Flower Sea Scenic Spot in Yanqing, Beijing, covering an area of 6.5438+0.8 million square meters, with a high forest greening rate of 74.5%, good air quality and convenient transportation, only half an hour's drive from the Winter Olympics venues.

However, don't think that Tmall Town is Taobao Shopping City. In fact, it is a characteristic town with the theme of cats.

The first phase of the project will focus on the construction of cat houses, cat houses and small town cat houses.

Project introduction

The project will set up the most intelligent and unique cat living space, providing three major functions: a new life experience of people and cats living together, a cat-themed leisure experience, and a mobile animal life care center.

According to relevant media reports, the publicity page of Tmall Town has displayed the purchase links of cat-related products, including remote cat teasers, fully automatic smart cat toilets, and smart pet food pots. , and also recommended a cat bag and anti-scratch spray for cat slaves.

The industry believes that Tmall's move caters to the inclination of new consumption trends to leisure and entertainment, and to a certain extent, it brings new purchase scenarios for related products through communities and content.

Ma Yun hopes to let everyone know to respect animals and care for stray animals through Tmall Town. In addition, Ma Yun's eyes are still on the lifeline of Wanda. In the future, Tmall Town may become a tourism brand and a special zone for leisure and entertainment.

Wanda used to build wanda plaza by selling houses and shops, but now this road can't go on. China's economic slowdown broke the land myth. According to Wang Jianlin himself, it will be difficult for the real estate industry to continue to make high profits.

So Wanda began to adjust its strategy, turned to the cultural industry, and invested heavily in building this comprehensive cultural tourism project, including theme parks, movie parks, ocean parks and other facilities to meet the tourism consumption needs of Chinese people.

Tianmao townlet

1. Theme B&B in the living space where people and cats live.

The whole cat hostel covers an area of 600 square meters. Including all kinds of themed rooms to sleep with cats, as well as cat-themed books, and cat-themed art exhibitions can also be seen in the public space of the whole cat hostel.

Tmall combines the most intelligent home wireless audio system SONOS, intelligent theater JmGO nuts, German high-end kitchen utensils WMF, French tableware Duralex, and coffee capsule machine Dolce launched by Nestle.

Gust,

Panasonic's negative ion hair dryer/smart toilet, the latest screen of Sharp CES, and 20 brands such as bathroom giants TOTO and Hans Goya collectively settled in Hostel Cat, even surpassing five-star hotel experience products.

At the same time, we will also carry out all-round deep customization of hotel furniture in conjunction with the trend home brand INK+IVY, because we need a unique overall solution for soft decoration that cats can't catch!

2. Worship places for cat owners around the world

The whole Mao Mansion covers an area of 1 100 square meters. Including pilgrimage center, cat-themed leisure and entertainment center, salon meeting room, cat-themed art exhibition hall, cat-themed coffee shop and Tmall derivative flagship store.

The whole cat theme art exhibition area is separated by glass space. There are more than 100 cat nests for cats to jump and play outdoors, and the indoor space is an open space for various theme exhibitions.

3. cat's paradise/stray animal care center

The whole town's cat house covers an area of 430 square meters, but it is connected with the Cat Mansion, with a cat's play space, sleeping space, feeding and toilet space, and a full-scale cat life paradise. At the same time, it will become a care center for stray animals.

In addition, regarding the construction planning of Tmall Town, it is hoped that within one year, the global brand behind the Tmall joint platform will make Tmall Town a new trend space for the future pet living environment and a gathering place for global cat lovers, providing leisure and entertainment places and a new trend of pet consumption for global cat lovers.

In this regard, you can imagine that Tmall has built the first "Cat Island" in China, where hundreds of cats are fearlessly scattered in every corner, and they have become the owners of Tmall Town.

Simple residents in the town can also enjoy quiet and comfortable with lovely cats and live a paradise life together. Such a quiet and elegant picture unfolds slowly in my mind, and I really have to admire Ma Yun's advanced humanistic thought!

In order to let more people participate in this unique experience, Tmall said: Try and upgrade creatively in this activity-adopt the crowdfunding method of Cat Mansion to let consumers with different needs experience different products and services.

For the time being, it is impossible to define whether Tmall Town is for Tmall or for the town, but it started inexplicably.

However, it is said that the "Tmall Town" originally scheduled to open in 20 1 1 2007 is not expected to be completed until the middle of 20 18. Those who want to see the beautiful scenery may have to wait.