What is the marketing plan for tourist hotels in the off-season?

The so-called marketing plan for tourist hotels in the off-season, to put it bluntly, is how to increase revenue during the off-season. I think we can start from the following points.

1. Special price flash sale

Create special price event links through the WeChat public account, fission promotion, such as special room 9.9 yuan, you can enjoy a standard room or a double bed room, limited quantity , depending on the number of rooms you have, use some of the special rooms to attract customers, thereby serving as a diversion. Eye-catching billboards are also set up at the entrance of the hotel to promote and introduce scenic spot activities.

2. Online specials

Promote customer acquisition through Meituan, Ctrip and other online platforms, and provide several special room prices on the platform every day for flash sales, first come first served .

3. Undertake the conference team

Every year in the off-season, major companies will hold business meetings to contact, dock, and capture customers to fill the blank market in the off-season.

4. Establish a sales team

In fact, many hotels’ so-called sales departments are in name only. I think if a hotel wants to open up the off-season market and increase revenue, it is necessary to form a professional sales team. It is necessary to establish customer files, accumulate customers, formulate marketing plans, and increase revenue.

5. Take advantage of special festivals

Use some special festivals to carry out targeted special price activities, such as hotel celebrations, Father’s Day, Mother’s Day, etc., to provide parents with a hotel stay. Because many older parents have never stayed in a hotel, they use these gimmicks to attract customers based on honoring their parents.

In summary, to increase off-season revenue, you must learn to leverage your strengths, utilize existing resources, and maximize value