What is the market positioning of tourism products?

Market positioning is the positioning of enterprises and products in the target market. Market positioning was put forward by American marketing experts AL Ries and Jack Trout in 1970s. Its meaning means that an enterprise creates a distinctive and impressive image for its products according to the position of competitors' existing products in the market and the importance that customers attach to certain characteristics or attributes of the products, and vividly conveys this image to customers, so as to determine the appropriate position of the products in the market.

Market positioning: refers to an enterprise's marketing design according to the psychology of potential customers, shaping a certain image or personality of products, brands or enterprises in the minds of target customers, and retaining a deep impression and unique position, thus gaining a competitive advantage. In short: it is to establish a unique image in the eyes of customers.

Therefore, there is only one natural goal for the market positioning of tourism products, that is, to let customers remember your brand. Remember and publicize your travel products.