What are the behavioral characteristics of tourism consumers in China automobile camp?

Diversification of needs and pursuit of individuality.

1. demand diversification: consumers show diversified needs in car camp tourism. On the one hand, the choice of tourist destinations pays more attention to diversity and hopes to experience different natural scenery and cultural characteristics; The demand for tourism services is also diversified, including the comfort of accommodation facilities, the quality of catering and the richness of entertainment facilities.

2. Pursuing individuality: Cheying tourists pursue personalized experience and service. They hope to show their personality and taste in their travels and pursue unique experiences.