Types of mice tourism

MICE tourism is a form of tourism developed by holding international conferences, seminars, forums and various exhibitions. At present, international conference tourism has the characteristics of large group scale, high guest grade and consumption, long stay, involving many related service industries, low cost and rich profits. In Europe, North America, Asia, Hong Kong and Singapore, conferences have become an industry. The number of exhibitions is also increasing rapidly. There are 2 1950 internationally registered exhibitions from 1998 to 1999. All kinds of conferences and exhibitions held in Beijing every year account for 80% ~ 85% of the whole country. The number of MICE tourists and the proportion of consumption in Beijing are increasing year by year, and there is great potential for developing MICE tourism.

Conferences, incentive tours, conferences, exhibitions and festivals, including festivals and sports events.

MICE tourism refers to a tourism activity that attracts tourists to negotiate trade, sightseeing, carry out technical cooperation, information exchange and cultural exchange in various ways, such as conferences, exhibitions, expositions, trade fairs, investment fairs, cultural sports and scientific and technological exchanges, and promotes the development of transportation, tourism, commerce and other related industries.