Anta's corporate culture

Mission-to integrate the sports spirit beyond self into everyone's life. Vision-To become a respected and sustainable world-class sporting goods company in China, with brand reputation and market share. Core Values Brand First-We firmly believe that brand value is the benchmark of business decision-making and the core that Anta people strive to maintain.

Innovation and change-we are never afraid of the risk of change. We should foresee the forward-looking pattern and create the lifelong value of customers with on-demand innovation.

Dedicated and pragmatic-we are committed to the growth of sports with a precise, meticulous, practical and rigorous attitude of seeking truth.

Honesty and gratitude-we firmly believe in the principle of honesty and integrity, keep our promises, always be grateful and do a good job in social responsibility.

Its brand: Anta: Anta is a professional sporting goods brand targeted at the public, and Anta focuses on providing the most cost-effective professional sporting goods for ordinary consumers. Anta kids: Anta KIDS mainly creates healthy and comfortable products for children aged 3- 14, accompanying them to exercise freely and grow up healthily. Its products focus on sports and lifestyle, covering clothing, shoes and accessories, which fully meet the daily needs of children in schools, sports, travel and other occasions. Fila: Fila brand was founded by Fila Brothers in Italy on 1926. In the 1970s, in line with the diversification strategy, the brand expanded its promising sportswear business at that time, and successively developed a series of products such as tennis, skiing, swimming, golf and mountaineering, which were sold to more than 30 countries and regions such as France, Italy, the United States and Japan. It is a well-known high-grade sports and leisure brand in Italy. In 2009, Anta will take the trademark rights and operation of Italian brand Fila in China. Anta -NBA co-branded brand: 201410/3. NBA China and Anta Sporting Goods Co., Ltd. announced a long-term partnership in Beijing, and Anta officially became the official market partner and NBA licensor. Anta has launched a full range of Anta -NBA co-branded sports shoes and accessories with team and league logos. Star products: Anta products: men's shoes: basketball shoes, running shoes, training shoes, shoes, casual shoes, board shoes, table tennis badminton shoes, tennis shoes.

Women's shoes: running shoes, training shoes, outing shoes, tennis shoes, board shoes, casual shoes, table tennis shoes and badminton shoes.

Men's wear: short-sleeved T-shirts, POLO shirts, sweatpants, shorts, cropped pants and down jackets.

Women's wear: sports suit, short-sleeved T-shirt, POLO shirt, short skirt, shorts, cropped pants, sports pants, down jacket.

Accessories: shoulder bag, small-span bag, waist bag, chest bag, sports bra, socks, basketball, children's underwear, children's pants, children's shoes and accessories. Feile products: red line series, Ginny series, Anna Su series, Shu Qi model/Chris Evans model, Italian classic series/classic printing series.

Sports resources: COC: In June 2009, Anta reached a strategic cooperation agreement with the Chinese Olympic Committee, becoming the sportswear partner of the Chinese Olympic Committee in 2009-20 12, and sponsoring the China Sports Group to participate in the Vancouver Winter Olympics in 20 10, the Guangzhou Asian Games in 20 10.

In 20 13, Anta once again joined hands with the Chinese Olympic Committee and became the "20 13-20 16 sportswear partner of the Chinese Olympic Committee" in the new Olympic cycle. Anta will continue to provide award-winning equipment for 65,438+00 large-scale international comprehensive games, including Sochi Winter Olympics in 2065,438+04, Incheon Asian Games in 2065,438+04 and Rio Olympic Games in 2065,438+06. Sports Management Center and National Water Sports Management Center: China Sailing and Windsurfing Team (CST), China Rowing Team (CRT), China Canoeing Team (CCT), China whitewater slalom Canoeing Team (CCST), China Swimming Team (CFT), China Extreme Team (CEST), China Motorboat Team (CMBT) and China National Team.

Boxing Taekwondo Sports Management Center: China National Boxing Team, China National Karate Team and China National Taekwondo Team.

Gymnastics Management Center: China National Gymnastics Team, China Rhythmic Gymnastics Team and China Trampoline Team.

China Weightlifting Team, China Wrestling Team and China Judo Team.

Winter Sports Management Center: China National Figure Skating Team, China National Ice Hockey Team, China National Curling Team, China National Speed Skating Team, China National Short Track Speed Skating Team, China National Skiing Team NBA 20 14, 13,13, Anta officially became the official market partner and authorized party of NBA. NBA stars Clay Thompson, Kevin Garnett, Rajan Rondo, Chandler Parsons and Luis Scola Sports stars Table Tennis: Wang Hao, Kong, Liu, ZhangJike.

Tennis: Elena jankovic and Zheng Jie.

Fencing: Tan Xue and Zhang.

Ice and Snow: Li Nina, Shen Xue, Zhao Hongbo, Pang Qing, Tong Jian, Zhou Yang, Han, Zhang Hong, Xu, Li Jianrou, Han Tianyu, Li Zijun, Fan Kexin, etc.

Diving: Guo Jingjing

Trampoline: He, Dong Dong.

Gymnastics: Zou Kai, Teng Hai, Feng Zhe, Yao Jinnan.

Rhythmic Gymnastics: Zhang Doudou

Boxing: Zou Shiming, Bear.

Running: Chen Penbin

Sailing boat: Xu

Weightlifting: Liao Hui, Wu, Lin Qingfeng.

Corporate Social Responsibility: Sports Public Welfare 20 13. The "Olympic Public Welfare Cooperation Alliance" jointly sponsored by Anta Sporting Goods Co., Ltd. and the Chinese Olympic Committee was officially launched. It is reported that the alliance will pool the superior resources of the Quartet in the field of sports, further promote the Olympic spirit in China, and widely promote the development of national fitness.

On April 20 13, Anta Sporting Goods Co., Ltd. joined hands with the Chinese Olympic Committee, the Champion Fund and the Samaranch Sports Development Foundation to launch the "Love Bridge" public welfare project in Beijing. As the first caring enterprise, Anta donated sports equipment worth 20 million yuan.

As of May, 20 15, the Love Bridge Project has held landing activities in Ya 'an, Sichuan, Bird's Nest, Qitaihe, Heilongjiang and Xining, Qinghai. It is estimated that by the end of 20 15, Anta has donated sports equipment worth more than 65,438 billion yuan to hundreds of schools in more than 3/kloc-0 provinces and municipalities directly under the central government. Actively participate in disaster relief after the Wenchuan earthquake in 2008, Anta donated more than100000 yuan of funds and materials to the disaster area, becoming the first enterprise in the sporting goods industry to donate more than 10 million yuan. 20 10 April, the Yushu earthquake in Qinghai, Anta donated 2 million yuan to the disaster area, giving strong support to the post-disaster school construction. At the beginning of 20 10, a severe drought occurred in Huize County, Yunnan Province. Anta and the national rowing team donated 36 tons of drinking water and other relief materials to the local area, temporarily alleviating the drinking water difficulties in the county. 20 13 After the Ya 'an earthquake in Sichuan Province in April, Anta donated money and materials worth100,000 yuan at the first time, and at the end of May of the same year, joined hands with famous athletes such as Yang Yang, Yang Wei, Wang Liping, Feng Kun and Guo Dandan to visit the affected teenagers in Ya 'an. In 20 14, an earthquake of magnitude 6.5 occurred in Ludian, Zhaotong City, Yunnan Province, and 1 10,000 compatriots were affected. As a leading enterprise in the domestic sporting goods industry, Anta Sporting Goods Co., Ltd. took the lead in donating 5 million yuan to the earthquake-stricken areas, hoping to help the compatriots in the disaster areas rebuild their confidence and overcome the difficulties together.