Influence of Olympic Games on Sports Tourism in China

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The significance and influence of Beijing's successful Olympic bid are enormous, far-reaching and multifaceted. On the one hand, it will attract the world's strong attention to the venues for a long time and greatly enhance the international image and popularity of China and Beijing; On the other hand, it will greatly promote the economic development of China. The success of bidding for the Olympic Games is also of far-reaching significance to enhance China's tourism image and the level of tourism industry, and further promote the development of China's sports tourism industry.

First, the development status of sports tourism in China

1. Good material foundation and external environment.

China has been a country of etiquette since ancient times, and has a beautiful tradition of hospitality. Has always attached importance to international sports exchanges. I have used the opportunity of participating in large-scale sports meetings many times to carry out international sports exchanges and have friendly exchanges with many countries in the world. With the improvement of sports level, many high-level sports meetings and large-scale competitions have been held in China, which has increased the experience in hosting competitions, reception, management and operation. In recent years, with the continuous improvement of national economic strength and comprehensive national strength, stable political situation, strong national security, good competitive environment and humanistic spirit have promoted international recognition of China.

2. Healthy development of sports tourism

Since 1990s, many sports tourism resources and products have been developed in various parts of China according to local conditions, such as mountaineering on the Qinghai-Tibet Plateau, yellow river rafting, skiing in the northeast, dragon boat racing in Hubei, Shaolin Wushu, Nadam Convention in Inner Mongolia and so on. According to the characteristics of China's sports tourism, the National Tourism Administration issued the China Sports Tourism Fitness Plan for 200 1 year, which includes the most typical and representative sports tourism projects in China at present. According to the classification method of sports tourism, sports tourism in China is divided into special tourism routes and sports tourism festivals. The regional distribution characteristics of sports tourism products in China are as follows: In terms of special tourism routes, the western region has an absolute advantage, accounting for 43 of all 82 routes. The eastern and central regions lag far behind the western regions by 25. 6% and 22% In the development of sports tourism festivals, the eastern region is obviously ahead. 200 1 * *, 30 major festivals were shortlisted, accounting for 46.9% of all 64 events. 31.3% in the western region; The central region ranked third with 2 1.9%. As far as the overall number of these two categories is concerned, the sports tourism products in western China are the most widely distributed, with 63 products, accounting for 43.2% of the national total, ranking first; Followed by the eastern region, 5 1 product, accounting for 34.9% of the national total; Only 32 products in the central region were shortlisted, accounting for only 2 1.9% of the national total. In short, China's sports tourism products have been widely distributed in the eastern, central and western regions; The eastern region is dominated by festival sports tourism products, while the western region is dominated by special sports tourism products.

3. Changes in the lifestyle of the masses

With the improvement of people's living standards and the promotion of national fitness activities, the "active lifestyle" marked by active participation in sports has also become the mainstream of life, and has affected people's travel choices. As a representative of "active lifestyle", sports were only popular among young people at first, but now the trend is to push forward to a wider age group and transcend gender boundaries. More and more women like sports. People not only seek physical health in sports, but also seek spiritual mutual understanding and communication between people in sports. This trend urges people not to forget to choose sports when traveling. According to statistics, one in every four tourists seeks to participate in sports activities while traveling. More and more resort tourists have noticed this change and started to build various sports facilities, such as golf courses, resort ski resorts, tennis courts, water sports fields and so on. , to carry out various special sports tourism projects to attract sports tourists.

Second, the resource advantages of developing sports tourism in Beijing and Qingdao

Beijing has a lot of sports resources. A large number of stadiums have been built in Beijing Asian Games Village, such as Workers Stadium, which used to be the main venue of the Asian Games and could host large-scale international competitions. According to the planning of Beijing Olympic bid committee, 37 large-scale competition venues will be used during the Olympic Games, including 32 in Beijing, and 13 can be used at present. In terms of sports talents, there are many professional sports colleges in Beijing, including Beijing Sport University, and sports colleges and departments in comprehensive universities. The State General Administration of Sports, the highest administrative organ of China, is also located in Beijing, which makes Beijing have a large number of sports technology and answering talents. In terms of sports equipment and supplies, although the production bases of sportswear in China are in Shanghai, Qingdao and Tianjin, they are not far from Beijing and have convenient transportation. The beautiful natural scenery and long cultural history in the suburbs of Beijing have become people's yearning attractions at the beginning of the successful Olympic bid.

As for Qingdao, Qingdao has long been an internationally renowned tourist city. Since it was qualified to host the sailing competition of the 2008 Olympic Games, Fushan Bay, located in the city center, has been built into a first-class comprehensive marine sports center in Asia by taking advantage of Qingdao's unique advantages in developing marine sports, which has played a role in promoting sports tourism and laid a solid foundation for stepping into an international city. The hosting of the 2008 Beijing Olympic Games will rapidly promote the development of sports tourism in China, which focuses on watching and participating in the games.

Thirdly, the influence of Beijing 2008 Olympic Games on sports tourism.

First of all, the Olympic Games provides an opportunity for the development of sports tourism. Although China's sports tourism is still in its infancy, it is also developing rapidly at a rate of 30-40%. It is conservatively estimated that the number of tourists coming to Beijing will increase by 20% every year in the seven years of preparing for the Olympic Games. By the 2008 Olympic Games, the number of foreign tourists will exceed 400,000, and the number of tourists from Hong Kong, Macao and Taiwan may exceed 600,000. The large increase of foreign tourists not only expands the consumption demand of sports tourism, but also enhances the awareness of domestic tourists to participate in sports. At the same time, the Olympic Games has brought great opportunities to various fields, and Olympic tourism is undoubtedly the highlight of the Olympic economy. According to the statistics of the Australian Tourism Board, due to the successful bid for the Sydney Olympic Games in 2000, from 1994 to 2004, the number of overseas tourists visiting Australia increased by1320,000, and the number of local tourists increased by174,000. The newly increased tourism business earned Australia 3 billion Australian dollars in foreign exchange. The economic effect of the Olympic Games on GDP is calculated by income type, in which the multiplier effect of investment income is 1.8 and the organizational income is 1. 2, and the tourism income is 1. 5. Looking at the Olympic Games in the past twenty years, we will find a rule that the number of foreign tourists is 25-40 times that of the participants; Judging from the expansion of the number of participants, foreign tourists have also increased by a large margin. By the 2008 Beijing Olympic Games, the prospects should be even broader.

Secondly, Olympic tourism has had a positive impact on related industries. According to the experience of the host city of the Olympic Games in the past twenty years, the impact of the Olympic Games on the economy is generally ten years, that is, the first seven years and the last three years. Tourism is one of the industries that benefit the most. The benefits of related industries brought by Olympic tourism are very obvious, and transportation, accommodation and catering are the biggest winners. The 2008 Olympic Games will push the tourism industry in China's capital to a new height. In terms of transportation, although Beijing's transportation infrastructure construction is first-class in China, it is far from the international advanced level. Travel forward, traffic clears the way. Therefore, Beijing's traffic needs further construction to adapt to the development of Beijing's tourism industry. In terms of accommodation, the Olympic Games will also bring great changes to Beijing. At present, there are 458 star-rated hotels and apartments in Beijing, including two-star hotels 18 1 home and 45 one-star hotels. It is estimated that 800 star-rated hotels will be needed by 2008. The promotion of hosting the Olympic Games to the catering industry is also amazing. 1988 during the Seoul Olympic games, 266 kinds of food were brought into the Olympic village every day, weighing 437 tons. With 3.5 million eggs and 53 tons of beef, the demand for high-quality vegetables and fruits is endless.

Third, Olympic tourism will create more employment opportunities. Tourism is a labor-intensive service industry that provides tourists with comprehensive consumption of "travel, travel, housing, food, shopping and entertainment". With high industrial relevance and strong driving force, it has become the main channel to expand employment. According to international experience, every additional person who is directly employed in tourism will indirectly promote the employment of five related industries. The State Planning Commission and the National Tourism Administration have preliminarily determined that in the next decade, the tourism industry should continue to maintain a moderately higher growth rate than the national economy, and constantly improve its industrial quality and economic benefits, with an average annual increase of about 700,000 direct jobs and 3.5 million indirect jobs, so as to build the tourism industry into an important industry of the national economy with large industrial scale, high overall quality, good economic benefits and more employment.

Finally, the international image effect of Olympic tourism. Olympic tourism will also play a positive role in the image building of the host city, which is incomparable to exhibitions, conferences, performances and other activities. Statistics show that hosting the Olympic Games has become the focus of world attention from the preparation of the host country to hosting the Olympic Games. The huge focusing effect makes the Olympic Games the best communication carrier for the political, economic and cultural development of the host country. During the holding period, more than 654.38+100000 journalists reported with great intensity and density, which became the largest publicity and reporting activity in the world at present. Its scale is unparalleled, its value is incalculable, its way is the most natural, and its influence is extremely far-reaching. The data shows that the 2000 Sydney Olympic Games advanced the benefits of Australian brands by 10 years, greatly enhanced the enthusiasm and expectation of countries around the world for Australian tourism, and had a far-reaching impact on the Australian inbound tourism market.

Four. suggestion

Strengthen the awareness of tourism enterprises in planning Olympic business opportunities. Planned economy is a remarkable feature of Olympic economy. Only by proper planning can we seize the Olympic business opportunities and get more direct benefits in developing the Olympic economy. Establish a sense of opportunity, and strive to build and enhance the image brand of each tourist destination. Make the best use of tourism opportunities and strive for success. Tourism should seize the opportunity, attack early, seize the opportunity, quickly establish the image brand of Olympic tourism in all parts of the country, occupy a significant favorable position in the future tourism market competition, and become bigger and stronger in the international and domestic markets. Accelerate the cultivation of high-quality foreign-related tourism talents. The prominent contradiction in developing inbound tourism is the serious shortage of foreign-related tourism talents. It is suggested that attention should be paid to Olympic tourism e-commerce in the training of tourism professionals in universities and technical secondary schools across the country. Information and multilingual translation, as well as careful training of tour guides and tour leaders, have reserved and gathered a group of high-quality foreign-related tourism talents for the rapid development of China Olympic tourism and international tourism in the new century.

Author: Yan, Department of Physical Education, Shijiazhuang Institute of Economics

Xu Xiaohui Shijiazhuang University of Economics School of Information Engineering