Traditional Culture Encyclopedia - Tourist attractions - How does celebrity endorsement affect tourists' attitude and intention to travel? Do you think it is okay?

How does celebrity endorsement affect tourists' attitude and intention to travel? Do you think it is okay?

Celebrity endorsement plays a driving role in tourism, which lies in using the personality charm of celebrities. According to relevant public information, celebrities are people with certain public influence. Such people can be performing stars who have great influence among the general public, or professionals who have celebrity effect in the professional field. Use the influence of celebrities to expand the popularity and recognition of tourist destinations.