Why have online tour guides become icebreakers in the tourism industry?

The data shows that in the first half of 20 17, the number of domestic tourists reached 2.537 billion, up 13.5% year-on-year. However, the high growth in the number of tourists is accompanied by a high complaint rate, and the pain points of tourism have not been completely solved. For example, being taken to a shopping mall for compulsory consumption; Or the trip is too tight and tourists feel tired. Some tourists have to choose to travel freely, but they need to spend a lot of time doing raiders in the early stage. Once the online information is wrong, the whole trip will go wrong.

"The rise of online tour guides has just cut these pain points." Ding Xiao said, "Just as Didi has seized the core resource' driver' in the taxi industry, we have also seized the core resource' tour guide' in the tourism industry. No matter civil servants, white-collar workers or backpackers who know a lot about tourism, they can sign up for' online tour guides' as long as they have a tour guide card and pass the identity verification. We will interview one by one and screen the winners according to the language ability, personality characteristics, work experience and professional knowledge of the candidates. " At present, more than 20 licensed tour guides from all walks of life have settled in Youtu. Like Didi drivers, they have to accept public comments from all tourists.

It is reported that from 2065438 to May 2006, the National Tourism Administration issued the Notice of the National Tourism Administration on the Pilot Work of Free Practice of Tour Guides, which clearly stated that "the pilot work of free practice of online tour guides should be carried out in Jiangsu, Zhejiang and Shanghai provinces and Guangdong Province". According to industry insiders, many well-known domestic travel service providers are trying to provide "online tour guide" services one after another, which may become an ice-breaking move for tourism.