Tourism Development in Sanshigang Township

I. Development of Nongjiale Tourism in Sanshigang Township

Sanshigang Township governs 9 administrative villages with a population of10.4 million, covering an area of 32.4 square kilometers and a forest coverage rate of over 30%. The trees, flowers, birds and flowers in the territory are fragrant and the air is fresh. It has the reputation of "natural oxygen bar" and "urban ecological park". The Three Kingdoms Heritage Park is located in Sanshigang Township, with rich and unique natural and cultural tourism resources. In recent years, we put forward the idea of developing rural farmhouse tourism which integrates agricultural ecology and rural culture. The development of rural farmhouse music makes a fuss about the water and the road, taking the road of rural eco-tourism with the coordinated development of "forest, fruit and vegetables" and creating a rural eco-tourism brand of "farmhouse music tourism+scenic spots+ornamental agricultural tourism+leisure tourism". Through guidance and support, some industrial and commercial owners and rural management talents, by accurately grasping the pulse of the market, making full use of local natural resources, historical and cultural resources, agricultural scale bases and special agricultural and sideline products, developed leisure sightseeing agriculture according to local conditions, and a number of modern farms integrating sightseeing, entertainment and special catering came into being, forming a certain scale and achieving good social and economic benefits. At present, there are seven leisure and sightseeing agricultural tourist spots with a certain scale in Sanshigang Township, with a total investment of150,000 yuan, covering an area of 2,654.38+00 mu, and receiving nearly 20,000 farmhouse tourists every year. The annual direct income of each business owner is more than 30,000-50,000 yuan, and the total tourism income is more than 4 million yuan, which has driven hundreds of farmers and achieved good social and economic benefits. At present, there are many development models of farmhouse music in Sanshigang Township, including fishing, barbecue, rest and other leisure activities by using existing fish ponds and bamboo forests, such as Taohuadao Leisure Villa; Use agricultural planning and construction of supporting facilities to provide activities such as picking and fishing, such as Yachen Garden Leisure Park; Relying on the establishment of historical sites, providing tourists with leisure, vacation, entertainment and accommodation, such as the Three Kingdoms Holiday City; Develop and build fish village farms to facilitate tourists' leisure, vacation, entertainment and accommodation, such as ancient city farms. These leisure and sightseeing projects cover picking, fishing, sightseeing, amusement, vacation and farmhouse snacks, which have initially adapted to the consumption needs of different groups of people. It has quickly become a new bright spot in the development of Hefei farmhouse tourism.

Second, the development of farm music investment and financing methods

We adhere to the strategic direction of "rejuvenating the countryside through tourism". As a new economic growth point of farmers in Sanshigang Township, the farmhouse tourism and leisure project has been affirmed and encouraged by the township party committee and government. Due to the special geographical location of Sanshigang Township, investment attraction in Sanshigang Township is limited, but we pay full attention to the construction of farmhouse music projects. The leisure tourism market of farmhouse music has a broad prospect. We make full use of rich tourism resources to attract foreign investment and attract many investors. In addition to the self-employed households and industrial and commercial owners who run farmhouse music, rural collective economy, leading agricultural enterprises and peasant families have also begun to invest in leisure tourism in farmhouse music, and achieved remarkable results. The countryside of Sanshigang Township has beautiful natural environment, undulating terrain and unique landscape of flowers and trees. Most farmhouses are built on the basis of making full use of natural conditions and agricultural characteristic bases, so the environment is generally good. For example, Gucheng Farm, which is a leisure tourist attraction integrating fishing, vacation, leisure and amusement, was developed by a private entrepreneur with an investment of more than 6.5438+0 million yuan, covering an area of 70 mu, receiving more than 3,000 people annually and earning more than 400,000 yuan annually. Rural collective economy, leading agricultural enterprises and peasant families all participate in farmhouse tourism in different forms. At the same time, the development of farmhouse music has also effectively promoted the production and sales of agricultural products of surrounding farmers, and played a positive role in promoting farmers' income. At this year's Huizhou Merchants Conference, the French vineyard leisure tourism project we introduced will invest one million euros, which will become the largest farmhouse tourism project in Sanshigang Township so far.

Thirdly, the analysis of the benefit of farmhouse tourism.

(1) Economic benefit analysis. On the one hand, the economic income of business households and people directly involved in the development of farmhouse tourism has increased substantially. In 2003, the per capita income (before the development of farmhouse tourism) was 2840 yuan, and in 2005, the per capita income (after the development of farmhouse tourism) was 4082 yuan, an increase of 44%. Since the beginning of this year, farmhouse tourism has continued to maintain a good momentum of development, especially during the third Sangonggang Watermelon Festival in Luyang District, the farmhouse music in the whole town received 1.2 million tourists, including 26 groups. The business households and the mass economy directly involved in the development of farmhouse tourism have developed rapidly. On the other hand, it has stimulated the development of farming in surrounding villages. Taking four villages around Dayao Road as an example, in order to provide sufficient agricultural and sideline products for the catering industry, the aquaculture industry has developed rapidly, with an annual growth rate of 24%.

(2) Analysis of social benefits. First of all, it promotes the development of rural infrastructure construction. Taking Chen Long Village as an example, due to the development of farmhouse tourism economy, higher requirements are put forward for village-level infrastructure construction, and investment is actively increased. The village has complete roads, greening and water conservancy facilities, which provides a development model and model for the village-level infrastructure construction in Sanshigang. The second is to promote the adjustment of industrial structure. Since 2000, Sanshigang Township has started to develop standardized melon and fruit planting, and planted high-quality melons and fruits in a large area. At present, the area of fruits and vegetables in the township has reached more than 1 10,000 mu. In order to promote the development of farmhouse tourism, we also vigorously develop sightseeing agriculture, precision agriculture and pollution-free vegetables, and build a green economy demonstration park. The adjustment of agricultural industrial structure has promoted the development of tourism to a certain extent. Third, effectively solve the problem of rural surplus labor transfer. Keep farmers away from their homes. In recent years, the development of tourism has solved nearly a thousand surplus laborers, and there are more than 300 direct employees in tourism industries such as scenic spots and farmhouses. Fourth, the masses' ideological concepts have been further opened up, culture and education have been further developed, the enthusiasm of the masses to send their children to school has been further enhanced, the enthusiasm of the masses to learn practical technology has been further enhanced, and the construction of spiritual civilization has been further strengthened.

Fourth, the government supports the policy of farmhouse tourism.

In promoting the development of farmhouse tourism, the government has increased its leadership. The district party committee and district government attach great importance to the construction of this project. In the Opinions on Further Accelerating the Development of Eco-agriculture, leisure and sightseeing agriculture is clearly included in the development goals and regional planning system of the whole region, and the content of building a leisure and sightseeing agricultural base is put forward. The main leaders visited the farmhouse construction site many times to solve the related problems affecting the farmhouse construction in time. The township party committee and government put the development of farmhouse tourism on the important agenda, listened to the situation reports many times, and gave a series of preferential policies for the development of farmhouse tourism. Support the farmhouse music project from the aspects of organization and leadership, capital investment and work deployment. It will play a positive role in promoting the rapid development of farmhouse tourism and building an "ecological Luyang" brand.

Problems with verbs (abbreviation of verb)

The farmhouse tourism in Sanshigang Township is still in its infancy, and there are some problems that cannot be ignored.

1. At present, the emerging farmhouse products are still relatively rough, and the farmhouse projects mainly focus on eating, staying at the low level of providing accommodation and catering, and the knowledge and participation of folk customs and farmhouse music are not tapped enough. More participatory activities and cultural elements need to be added.

2. Infrastructure construction needs to be further improved. At present, the farmhouse tourism in Sanshigang Township is dominated by private business households and industrial and commercial owners, and it develops according to the principle that whoever invests will benefit.

3. Farmhouse tourism is in disorder. There are many farmhouse tours, but the scale is small, and most of them are in disorder. Every farmhouse tour has its own way. Without a unified service standard and a unified service concept, it is difficult to be bigger, better and stronger. In this disorderly state, it is difficult to receive large-scale tourism teams and attract travel agencies to provide tourists.

Countermeasures and suggestions on intransitive verbs

In order to further accelerate the development of agricultural tourism economy, the following countermeasures and suggestions are put forward:

(1) Strengthen organizational leadership and improve management level. First, it is suggested to set up a leading group for the development of farmhouse tourism in the whole city and the whole region to strengthen coordination and guidance on the problems that need to be solved in the development of farmhouse tourism projects. The second is to formulate the working goal of developing farmhouse tourism. Put forward the direction and specific requirements of developing farmhouse tourism in key tourist towns. The third is to further increase the investment attraction of tourist attractions (spots) development projects and create an effective platform for the combination of scenic spots (spots) and farmhouse tourism projects. The fourth is to introduce relevant support policies for the development of farmhouse tourism. Especially in base construction, infrastructure improvement, personnel training, brand promotion and so on. We will give some financial support and rewards. Focus on supporting the development of several demonstration sites of farmhouse leisure tourism, as a model for the development of farmhouse music in the city.

(2) Strengthen the awareness of characteristics and further highlight the "peasant" characteristics of farmhouse tourism. In the development and construction of farmhouse tourism projects, we must combine the reality, take "characteristics" as the signboard, and establish a good image of local farmhouse tourism. In the future, we will strive to make greater breakthroughs in the diversified development of farmhouse music. Focus on the following types of farmhouse tourism models: First, agricultural sightseeing. That is to say, orchards, gardens, vegetable gardens and livestock farms with sightseeing value are used as carriers, which have the functions of sightseeing, picking and tasting, visiting and inspecting. The second type is rural leisure type. That is, relying on natural resources and good ecological environment, combining with regional characteristic industries, taking comfort and self-participation as the main characteristics, relying on leading agricultural industries, it integrates planting, viewing, accommodation, catering and other services. The third type is the farm holiday type. Focus on supporting the use of farm courtyards, folk customs, farm life and rural culture to carry out farmhouse activities with the theme of "eating farmhouse meals, living in farmhouses, doing farm work and enjoying farmhouses". Strive to make a breakthrough in the land-saving farmhouse music, which is based on farmers' families as the basic business units and relies on farmers' own houses and other means of production and living, and is directly related to farmers' income.

(3) Strengthen training and expand publicity. The main body of farmhouse management is farmers, and only by fully mobilizing the enthusiasm of farmers to participate can it effectively promote its development. In order to effectively stimulate farmers' internal motivation to develop farmhouse music, in the future development process, we will increase the intensity of information collection and release, provide timely and accurate tourism market information for the majority of farmhouse music operators, and guide them to adjust their business contents and strategies in time according to changes in market demand and consumption trends. Improve the overall quality of farmers through inspection and training. At the same time, combined with the implementation of the quality project of 10,000 farmers, we will strengthen the training of operators in tourism knowledge and service standards, and provide human support for the development of farmhouse music through training in tourism etiquette and farm food production, so as to eliminate the worries of farmers participating in farmhouse music management and stimulate their internal motivation to participate in the development of farmhouse music.

(four) in-depth development of the "creation of farmhouse tourism demonstration sites" activities. In accordance with the principle of "overall planning, classified implementation, graded responsibility and joint construction", we will rationally integrate the functional advantages of planning, construction, tourism, agriculture and other departments, and strive to build a number of well-known demonstration sites of farmhouse tourism with beautiful environment, clean sanitation, perfect public service facilities and distinctive features in two years.