Influence of tour guide's quality on service

Lead: The standard of good tour guide quality is to become a socialist tour guide with ideals, morality, culture and discipline. Its quality requirements can basically be summarized into six aspects: ideological quality, moral quality, knowledge quality, skill quality, psychological quality and physical quality.

With the continuous reform and development of China's economic market, people pay more and more attention to tourism. With the continuous improvement of living standards, people have carried out in-depth exploration of culture, and tourism is also in fierce market competition. As one of the most important services in tourism, tour guide service will directly affect the development direction of tourism. The influence of tourism quality on tourism service and its development significance will be the focus of this paper.

1, the role and significance of tour guide quality in tourism.

Tour guide is an important member of the tourism industry, which is related to the economic benefits and development prospects of the whole tourism industry. The quality of tour guides is a link that tourists must consider when traveling, which plays a very important role and influence in tourism specialty.

1. 1, the role of tour guide quality in tourism

The quality of tour guides is directly related to the development of tourism. The development of tourism mainly depends on the promotion and sales of tourism products and related resources by tourism staff, so as to attract tourists' consumption and turn tourism resources into economic wealth. Relevant data show that the wider the resources driven by a high-quality tour guide team, the greater its influence in the tourism industry, which can reduce investment and gain greater benefits. Compared with other economic industries, tourism pays more attention to the cultivation of quality culture and spirit. Under the influence of modern society in China, tourists also give priority to tour guides with high quality and extensive cultural and geographical knowledge, and at the same time, they can cultivate their own sentiments.

1.2, the influence of tour guide quality in tourism.

The quality of tour guides plays an unshakable role in tourism and directly affects the future development of tourism. Among many qualities of tour guides, solid professional knowledge is the basis for a tour guide to stand on and establish a high-quality tour guide team. Compared with other majors, the tourism industry is more complex and diverse, and the contents involved are more complicated. For example, a tour guide leads tourists to visit the Great Wall. The publication of the paper should not only analyze the environment of the Great Wall, but also demonstrate the history of each link. It is necessary not only to have professional knowledge, but also to master tour guide skills. Promote the development of tourism in China from a professional perspective. Professional moral sentiment is also the driving force of tourism development. Guided by noble moral sentiments, tour guides influence tourists with wholehearted moral sentiments, and promote the development of tourism industry through good corporate image and actions. In addition, there are other aspects of tour guides' quality, such as their own values and aesthetics, professional ethics and adaptability in the industry. , constantly reflect the good quality of tour guides in all aspects.

2. The influence of tour guide quality on tourism service.

The quality of tour guides has a great influence on tourism services. Good tour guide quality and professional ethics is a benchmark for the development of an industry, which can effectively promote the development, progress and moral quality of the industry. The qualities that have a great influence on tourism service mainly come from emotional quality, moral quality and behavioral ability quality.

2. 1, promoting the overall development of tourism.

Tourism quality can effectively promote the development of tourism clothing and have a positive and negative impact on tourism services. On the basis of professional knowledge, good quality can improve the efficiency and interest of service. For example, tourists can learn about the observation ability, manners and intentions of tour guides. In the process of service, tour guides should have good temperament for tourists with different personalities. For example, when they meet tourists with bad temper, rough temperament and few words, they should ensure that different services are provided for different tourists, and they should have a keen awareness and not do the opposite. While meeting the needs of tourists, we should look at the essence through the phenomenon, control different forms of tourism, and make the best use of the situation.

Tour guide work is unique and has great independence. In the process of tour guide, there are many threats and inducements to all kinds of tourists. Good tour guide quality enables tour guides to abide by laws and ethics at any time, strengthen their subjective consciousness and needs, and guide tourists to develop in a good direction while setting a benchmark for tourists. Good service quality can improve the satisfaction of tourists and stimulate the positive energy of tourists. For example, when tourists' emotions are too negative and gloomy to destroy tourist attractions, poor-quality tour guides will ignore them, while good-quality tour guides will directly restrict them or guide them by innuendo to reduce their negative influence. So as to promote the development of tourism.

2.2. Improve professional ethics.

The professional ethics of tour guides is the premise and key to their growth. There are many aspects of his professional ethics, including the tour guide's outlook on life, values, sense of responsibility and the cultural quality of publishing papers. Among them, the tour guide's outlook on life and values is an important factor affecting the tour guide service. Good outlook on life and values can effectively improve the enthusiasm and inclusiveness of tourists, thus improving the quality of service. Under the influence of China's current social environment, some people have different values and outlook on life, such as money worship, harming others' interests and seeking pleasure, which has brought great negative factors to the tour guide service, making it difficult to truly serve tourists sincerely, and even leading tourists to the point of no return in serious cases. Therefore, tour guides should establish a correct outlook on life and values while cultivating solid professional knowledge. In addition, good physical fitness is also a key point among many qualities of tour guides. Tour guides can exercise through practical activities, which can not only improve their experience, but also exercise.

3. Conclusion

China tourism is an important part of China's economic resources, and the quality of tour guide service will directly affect the development of tourism. As an important factor of tourism service, the quality of tourism paper publications will also directly affect the economic benefits of tourism. Cultivating the quality of tour guides has become the top priority of the current tourism industry. While cultivating the quality of tour guides, we should also pay attention to the strengthening and cultivation of our professional knowledge, cultural quality, moral habits, professional ethics and physical quality, reflect our own value in the service process and improve our professional ability, so as to further promote the development of China's tourism industry.