Tourism survey method

Tourism market survey method: observation method

Observation method refers to a market research method in which tourism investigators go to various places to observe and record. When observing, you can not only hear and see the scene, but also record the scene with cameras, tape recorders, video cameras and other instruments to obtain real information.

The advantage of observation method is that the respondents are often observed and investigated unconsciously and are in a natural state, so the information collected is objective, reliable, vivid and detailed. However, this method is expensive and can only observe the facts, but can't observe the internal factors of behavior, such as feelings and attitudes, so it is generally used in combination with other methods such as face-to-face interviews.

Research method of tourism market: experimental method

Experimental method refers to an investigation method in which tourism investigators put the respondents in a specific control environment, take variables outside the control, test the differences through experiments, and find out the causal relationship between variables. Because the experimental method is carried out in a small environment, it is easy to control in management and the information obtained is objective, so it is generally suitable for obtaining causal investigation data.

Tourism market survey method: network survey method

Network survey refers to the method that tourism investigators use the Internet to understand and master market information. The specific way is for tourism enterprises to obtain the information of the respondents by attaching questionnaires to the web page and sending emails to the respondents. Compared with the traditional methods, this new investigation method has the advantages of simple organization, low cost, high objectivity of investigation results, rapid and intuitive dissemination, no time and space and geographical restrictions, and short investigation period. However, the survey object of this method is limited to the people who surf the Internet, and it lacks universality.