How do tourist destinations make good use of new media for marketing?

My humble opinion, with the encouragement of all of you, the new media marketing for tourism purposes is richer in resources than that of a single tourist, so we can make full use of the existing new media resources for unified publicity and form a good reputation for ourselves.

1. Choose a name first: choose a good name for yourself before registering an account. The purpose of tourism is either a city or a province. But in any case, the name should match the name of the destination; The propaganda of tourism purposes is mostly official or semi-official. So choosing a name is very important.

2, registered account: with a good name, you have found a good publicity channel. Today's headlines, Baidu Travel, Ma Honeycomb, Poor Travel Network, Weibo, WeChat official account, Tik Tok, Aauto Quicker, iQiyi, Tencent Video, etc. can register accounts and publish graphic and video materials related to tourist destinations;

3. Create good content: with channels, good names and good ideas, it is good content; What are the main characteristics of tourism purpose? Is it humanities? Natural scenery? Folk custom? Gourmet? Or industry or commerce. ; You can go deeper.

Decomposition. In the past, it took decades of word-of-mouth accumulation for a tourism purpose to build a well-known brand; Hundreds of years of cultural accumulation; At the beginning of tourism, only historical and cultural provinces felt that their tourism foundation was profound; However, in the new era, tourism is more of a life experience; Therefore, different folk customs, different customs and cultures, and even different special diets will all become a purpose of tourism; Then the propaganda content of the whole tourist destination can start with distinctive and eye-catching places. Gradually radiate. Gradually accumulate good content and build a good brand.

4. Brand building: Tourism is a kind of culture and an economic behavior. So there is content, word of mouth and brand. Is the road to long-term development. To build a good brand, it is more important to raise awareness, properly invest in media accounts with good traffic and many fans, and attract more fan experiences; In order to expect word-of-mouth spread among many netizens and form a lightning bolt, your destination C debuted.