"Antique Street", stop circling money.

the wonderful content is all about "watching"!

Confucius Temple in Nanjing, Pozi Street in Changsha, Huimin Street in Xi 'an and Hefang Street in Hangzhou ... You must have seen many antique pedestrian streets.

And with life getting better and better, people always want to see the "outside world".

Of course, people seem to have a strong interest in China's traditional culture after visiting the great mountains and rivers. For example, some buildings and villages with a long history.

Different from the traditional scenic spots, some ancient towns can make tourists enjoy many different ancient cultures in China and the great wisdom of the ancients.

This should have been a good thing, but the same historical and cultural streets and ugly antique buildings are obliterating the characteristics of cities and people's cognition of cultural diversity and richness.

Is your impression of Nanjing like this?

Is your impression of Changsha like this?

Then where is this?

It can't be said that they are completely similar, but they are exactly the same.

To put it bluntly, ancient towns and streets all over the country are the same, and they have no characteristics at all. Basically, they are streets mixed with antique buildings and snacks.

If you want to show a long history, put on red painted yellow plaques, fly horns and double eaves, and hang some red lanterns. Typical examples are Nanjing Confucius Temple, Chengdu Wenshufang and Fuyang Wenfeng Road.

If you want to show the ancient towns and streets in modern times, you should have some small white-painted buildings, yellow string lanterns and some big signs to make the Shanghai beach in the 199s vivid. Typical antique streets of this type include Huangxing Road in Changsha, Zhujiang Road in Suzhou New District and Nanchang Scenery.

These antique streets are usually commercial street structures composed of ancient buildings, streets or blocks integrating shopping, tourism, leisure and entertainment.

The existence of antique streets makes shopping no longer a single theme, but a place where you can fully feel the flavor of ancient culture and leisure fun. That is, it enhances the fun of shopping when people travel. It also attracts people to come to play and spend with the "antique" style.

Simply put, it is not a scenic spot, but it has a more attractive vision for consumers than a scenic spot; It is not a commercial street, but it can empty consumers' "wallets" more than a commercial street.

At first glance, there are all transactions, and the word "ancient" in antique street is not obvious.

At present, more and more tourist cities have built antique streets, which seems to have formed a trend.

When you walk from one end of this antique street to the other, it will often be boring, because there is no introduction to the history of the ancient street that people want to see, and there are only a series of stalls such as fried skewers and barbecue.

People don't even realize that these antique streets are getting longer and longer, not only for people to visit the streets simply and completely, but also for densely packing all the shops in all your visual fields.

In addition to the overall mix of ancient and modern, neither fish nor fowl, the vendors who settled in Antique Street have not been screened. It's like cooking a pot of mala Tang after having all the exquisite ingredients, which destroys the tourist impression and makes people play at any time.

It's harmonious to sell local characteristics, but it's a bit strange for kebabs and fried chicken chops to appear in ancient streets. Crucially, kebabs and fried chicken chops are still standard in antique streets, and you can see them everywhere. And the big red signboard of the fried string matches the ancient street quite well, which really makes people laugh and cry.

I can only bear to fry skewers. After all, there were also baked cakes in the streets in the Ming and Qing Dynasties, and people were very tolerant of food. In addition to food, the second frequent visitor in antique street often attracts the attention of female friends-jewelry.

What is a pearl necklace, what is a jade Hosta, which is also called ebony hand comb. These things are basically in line with the tone of the antique street, although most of them are fake jade, so tourists just want to leave a souvenir. But if you go to that jewelry store again, I promise to subvert your understanding of antique street.

JK, Lolita, whatever looks good. Grasping demand is often one of the best abilities of Chinese people, and there are not a few such stores. Don't be surprised when you find a long gun barrel aiming at a blonde girl wearing Lolita. You come to "Antique Street".

Under the banner of feeling the history and culture, you use aerial photography machines to shoot from high altitude, and then ask a million-level retoucher to handle it and spread advertisements everywhere. The antique street you see is like this.

Surrounded by clear water, it is quiet and peaceful; Pavilions and pavilions, changing scenery, seem to be in a dream. You rushed to buy a ticket, but what you saw was this.

You are not the only one who wants to see the advertisement. It is precisely because of the scenic spot that so many people linger, comforting themselves and opening their mobile phones to book tickets.

Huh? How did the ticket go from twenty dollars to fifty dollars?

Oh, it is divided into off-season and peak season!

Have you come at the wrong time? You don't panic, open the mobile APP, Meituan, Public Comment, Xiaohongshu, and a publicity platform have already blown the food and beauty here to the sky. When you bite your teeth and are cruel, you want to spend money to come out and play. How to say that all the cards you should play must be hit. So buy a ticket and enter the park!

The crowded garden experience makes you have to cover your wallet and mobile phone tightly. The ground is black and white, and I don't know whose child spilled milk. After queuing up to punch in the "delicious food on earth" that is no different from the barbecue stall in front of your house, you have to go to the online red dot to take a photo with the sign "Visit here".

I waddled out of the "ancient town" with people and realized that the ticket didn't seem to be worth the price. So I turned on my mobile phone and sent out a bad review, and let it drown in the praise after thousands of swipes, and went to punch the next red dot with satisfaction.

Or, touch your wallet and go back to work.

The Pozi Street, Confucius Temple, Huimin Street and Hefang Street mentioned earlier are not really antique streets. They are really ancient streets with a long cultural history, but they were later transformed into commercial streets.

The same is true for building antique streets, starting with an old street that survived the demolition of the city. First, find the basis, story and selling point from the history of this street, then find investment, developers and money, and then find planning and design, ancient construction teams and various antique decoration companies and factories.

Then there is relocation, in which all the aborigines are invited out and relocated. Only the street name is left, or even the street name is removed. Followed by investment promotion, merchants come from all over the world, goods also come from all over the country, and even tourist souvenirs come from all over the country, which has no local historical and cultural characteristics. When the holidays come, foreign tourists flock to visit shops, shop, eat and take photos, and go back to look at the photos. If you don't identify them carefully, you can't see which city's "old street" was taken.

From one side of a thousand cities to one side of a thousand streets, isn't this a kind of sadness of urban culture!

History is one-off. If destroyed, it will never be regenerated. However, after all the historical details of a city have been stripped down, what can be used as cultural resources for tourism? There's only one way, and that's counterfeiting.

Thus, "Antique Street" came into being.

We don't really hate antique streets. We just hate the cultural details that can't be imitated in antique streets, as well as the superficial marketing model that people can see through at a glance.

Even if it is a cultural stage, even if it is an economic opera, it is understandable. Cities dominated by tourism need people's consumption to supply the income of the whole city. The original intention of the establishment of Antique Street is good. On the one hand, it can increase local popularity, on the other hand, it can increase employment and create economic benefits.

However, if the future antique street only wants to make a fortune from a wave of tourists in this pit, then the final result can only be notorious, and no tourists are willing to set foot in the "antique street".