Cultural tourism project planning scheme

Model essay on cultural tourism project planning scheme

In order to ensure the scientific and orderly progress of things or work, it is often necessary to make plans in advance. A plan is a written plan made after comprehensive consideration of factors related to things or problems. So what kind of plan is good? The following is a model essay on the planning scheme of cultural tourism projects that I have carefully arranged. Welcome to share.

Cultural Tourism Project Planning Scheme 1 I. Project Background

1. Ecological advantages: During the reign of Zheng De in the Ming Dynasty (1506- 152 1), the county magistrate Wang Boling ordered people to build dikes from the mouth of the Bahe River. Since then, water has gathered into a lake. In the past, the lake area was flooded and people looked up at the sky and sighed, so it was called "Wangtian Lake". During the Ming and Qing Dynasties, the lake was connected with the Yangtze River, and the lake was choppy. Fishing boats frequently travel between the Yangtze River and lakes, and fishermen stay around the clock. Wangtian Lake is the second largest lake in Xishui County, located in Bahe Town, with an area of about 1 10,000 mu and a drainage area of 169 square kilometers. Wangtian Lake has no industrial pollution source, clear water quality and high quality aquatic products.

2. Humanistic advantage: Wangtian Lake has a long and splendid history. In ancient times, Wangtian Lake was one of the flooded areas on the north bank of the Yangtze River, and then it was hit by the Yangtze River and became a continent (Wuzhou). According to legend, when Chen Ling, the top scholar of Jiaqing (18 19) in Qing Dynasty, entered the palace for an exam, Emperor Jiaqing asked his ancestral home, and Chen Ling replied, "I live in Huolonggang, with the door facing the lake." Asked how many people are there in his family, Chen Ling replied: "Thousands of people cast nets every day, and there are 10 thousand lights at night." Since then, Wangtian Lake has become famous. Wangtian Lake is rich in cultural heritage. Yao, an old cabinet member in the late Ming Dynasty, Chen Ling, a champion in the late Qing Dynasty, and Wen Yiduo, a famous poet, scholar and democracy fighter in modern times, were all born on the lakeside, which can be called "Celebrity Lake".

3. Location advantage: Wangtianhu is located in Bahe Town, across the river from Huangzhou, the resident of Huanggang City, and across the river from Ezhou City, only 20 minutes' drive from Huangshi City and 0/hour drive from Wuhan/Kloc. The roads are developed, buses are connected with Huangzhou, and Daguang expressway passes through the town. The water system is developed, including the Yangtze River and Bahe River. It has been a water pier since ancient times. In the 1990s, there were "Han Jiu Ban" connecting Jiujiang, Huangshi, Huangzhou, Ezhou and Wuhan.

4. Brand advantage: Mr. Wen Yiduo, as a "double hundred figures", has become the brand of Xishui County, and giving full play to cultural soft power can better promote Xishui.

Scientific development. At present, the county government plans to form a long-term cooperative relationship with Wenyiduo Foundation, adhering to the purpose of promoting patriotism and devoting to science, technology, culture and education, and jointly building a strategic cooperation demonstration zone of Wenyiduo Foundation and an upgraded version of Xishui's economic and social development with * * *.

Second, the tourism positioning:

On the whole, Wangtianhu is a rural tourism brand, with celebrity effect, rural pastoral, lakes and mountains, Dabie Mountain folk culture as tourist attractions, attracting tourists to visit, relax, study and participate in experience tourism activities.

There are various cultural types with regional characteristics in Wangtianhu Lake, mainly including: celebrities-the first literati born by the lake, prime ministers, poets and many other celebrities, agriculture and fishery-Yangtze River fishery culture, Shennong-farming culture, customs-folk culture and so on. On the one hand, the culture with folk culture as the core can be displayed and passed down. On the one hand, Wen Yiduo's brand awareness has further enhanced the cultural connotation of Wangtianhu, and the two complement each other.

Third, the preliminary planning

The overall planning of Wangtian Lake highlights the characteristics of culture, leisure, sports, nature and ecology, and embodies the principle of highlighting key points and distinguishing key points. The overall layout structure of Wangtianhu Eco-cultural Leisure Tourism Zone is "three zones and one zone";

Cultural towns: tourist distribution center, information center, service center, leisure and entertainment center and holiday center, whose functional orientation and project setting directly affect tourists' first impression when they enter the tourist area. Focus on the celebrity deeds and folk customs of Dabie Mountain, and build a cultural town, including the celebrity exhibition hall (exhibition of celebrity deeds of poet Wen Yiduo, scholar Chen Ling, Premier Yao and Bahe River) and a folk street in Dabie Mountain.

Farming experience area: it is embodied in the form of a cultural square with a certain scale. The main architectural style and attached landscape mainly reflect the local characteristic culture. The main venue for barbecue and leisure in the evening can be used as a gathering square, cultural activities and cultural publicity and display.

Water Recreation Area: Relying on Wangtianhu Fishing Ground and its ancillary facilities, it makes use of its wide water area, broad vision, beautiful scenery and abundant water resources to create water recreation and water leisure with fishery culture as the core.

Area: Cruise Sightseeing Area. According to the present situation and characteristics of the water system, a subjective light tour along the water system is constructed. Through the transformation of natural and artificial landscapes, the landscape content is enriched and the scenic environment is created. Such as the reconstruction of Wen Yiduo's former residence, Chen Ling's Champion House, Premier Yao's House, and the rape and flower sea around the lake.

The total investment is about 500 million yuan. With Wen Yiduo Foundation as the platform, we will increase the intensity of capital competition and investment attraction, and develop tourism real estate and Wangtianhu series aquatic products through "promoting business by business and promoting business by literature" to raise development funds.

Preface 2 of cultural tourism project planning scheme

Impressive city, impressive silhouette-welcome to Hangzhou West Lake!

I still remember the glimpse of Xu Xian and Bai Niangzi by the West Lake and the broken bridge outside the post station thousands of years ago. They are destined to perform a great love in this life. They are memories that Xizi Lake can never erase. Xizi Lake and Lei Feng will never fail, and their love will last forever.

I still remember the sentence "I couldn't throw it into Hangzhou, and half of it was this lake." The West Lake is a poem, a natural painting and a beautiful and moving story. As time goes by, she still looks young, so many people fall for her.

I remember she welcomed so many people who cared about her. Bai Juyi, who was over 500 years old, couldn't wait to write "The Secretariat of Hangzhou" for her when she saw her. He left her a lake with clear water, a fragrant embankment, clear spring in six wells and 200 poems. After bidding farewell to Bai Juyi, she welcomed Su Shi, a great writer. Su Shi said this for her: "There is a West Lake in Hangzhou. If you have a vision, you can't abandon it." Seeing off a great writer and welcoming a noble satrap added to her beauty. Today, she has restored the inherent scenery of "Six Bridges and Willow", which is even more charming.

I still remember the setting sun slanting, the afterglow spreading all over the earth, sitting in a quiet yard, making a pot of West Lake Longjing, and slowly savoring the lingering fragrance between my lips and teeth. How cozy it is! Embrace this intoxicating fragrance with a "beauty" with both talents and looks.

I still remember that many of her sisters were also beautiful: Liu Lang Wen Ying, Early Spring in Mei Wu, and Three Clouds and Waters were like drunkards.

Who doesn't pity such a Jiangnan woman? She is elegant and free from vulgarity, and there is freshness in her elegance. She not only has the demeanor of a good family, but also has the loveliness of a small jasper, as beautiful as a fairy out of the dust.

Let's turn into a plant and walk into her and the fairy in our dreams-the West Lake.

One of the surprises of West Lake cultural tour (cultural tour involves articles)

The excavation of the West Lake cultural tourism project originated from the grand occasion of tourists visiting the West Lake in July and a half in Zhang Dai's "West Lake" in Classical Chinese of College. The author Zhang Dai's life is a process of ups and downs, with a turning point in Ming and Qing dynasties, which is divided into two completely different and contrasting living conditions. When Zhang Dai was a teenager, he had excellent conditions and pursued a refined life. He claims to be a romantic. After the Ming dynasty, in the Qing dynasty, he insisted on not serving the Qing dynasty, avoiding the mountains, and being a vegetarian was unsustainable. Only by writing works to relive old dreams can he miss the bustling scene of the past.

Zhang Daishan writes prose. He is good at poetry and prose, as well as opera and music. His prose is beautiful and fresh, but there are not many works left by later generations. His writing style is unique. In the face of the West Lake praised by many literati, he broke away from the pattern and did not write about the scenery of the West Lake, preferring to write about the people who watched the moon in the West Lake in July and a half. At that time, the folk customs reappeared in a cold eye, which can be described as novel and unique in conception, noisy and cold throughout, elegant in vulgarity, and the use of contrast techniques added a lot to the article.

Surprise Exploration of the West Lake Cultural Tour (Part II) (Digging the Cultural Connotation of the Content)

Zhang Dai's West Lake in July and a Half is a wonderful way to get rid of the shackles of predecessors' writing about the West Lake and its beautiful scenery. It feels like a colorful genre painting. Zhang Dai is a master of prose in the late Ming Dynasty. Prose is a style full of individuality. It is characterized by its short length, flexible form and random content, and its essays can be juxtaposed with Han Fu, Tang Poetry and Song Poetry. However, there is a problem with this article. Although Zhang Dai, the author, boasts lofty sentiments and an attitude of avoiding the world and traveling elegantly, he still lingers in lakes and mountains, and has not lost the lofty habits and elegant feelings of traditional literati. Therefore, this planning book will focus on some of the inherent scenery and humanities of the West Lake, and take Zhang Dai's West Lake in July and a half as the blueprint to promote this cultural tour of the West Lake, so that people can have a deeper understanding of this picturesque West Lake.

On the Surprise of the West Lake Cultural Tour

Based on Zhang Dai's "West Lake in July and a Half", we will further explore the cultural journey of the West Lake and let everyone know about this Xizi Lake, which is called "thick makeup is always appropriate". In this cultural tour of the West Lake, you can feel it first. The beauty of Xizi Lake is "quiet as a virgin". The mountains, water, grass and trees of the West Lake reveal those beauties. The West Lake also has the beauty of "moving like a rabbit". You can go to Qiantang to watch the tide every year, so that everyone can feel the thrilling beauty of "rolling sand like a snowdrift". The West Lake is not only unique in scenery, but also deep in forest. She has her rich connotation. She has rich cultural relics and beautiful myths and legends. Nature, humanity, history and art are ingeniously integrated. She has many historical sites, including 25 national key protection units and 39 cultural relics protection sites, which are decorated with various special museums. It can be seen that the West Lake is not only a kind of beauty, but also a kind of cultural beauty with good connotation.

West Lake Cultural Tourism Marketing Planning

Description of market survey in the early stage of West Lake Cultural Tour;

West Lake has always been a tourist attraction that countless tourists yearn for. Her charm is manifold. West Lake has many tourist attractions, national key cultural relics protection units and provincial cultural protection units. After successfully applying for the World Cultural Heritage, its cultural and economic values in all aspects have been greatly improved. Therefore, Hangzhou West Lake Scenic Area and its surrounding areas have also launched multimedia electronic tour guide services, aiming at explaining the history and culture of scenic spots and showing the scenery of Xizi Lake. According to the introduction of these services, it provides a good external environment for the promotion and implementation of our West Lake cultural tour. In addition, the West Lake has unique tourist conditions, so it is more favorable to carry out this kind of cultural tour.

Theme: Appreciate the beauty of calligraphy and the charm of culture —— Two-day tour of West Lake culture

Promotion purpose: In order to further publicize the cultural tour of West Lake, let tourists appreciate the beauty of West Lake scenery and the charm of West Lake culture. This cultural tour is about to begin. This cultural tour gives a more prominent introduction to the West Lake culture, allowing visitors to have a deeper understanding of the cultural connotation behind the beautiful scenery of the West Lake. A deeper understanding of Xizi Lake can make people enjoy all the beautiful scenery in the noisy world and completely purify their hearts. Let go of your ups and downs and have a close contact with Daiko.

Activity time: 12.23—— 12.24

Target audience: tourists.

Venue: West Lake Scenic Area

Activity content:

1. Activity description:

On the first day, the theme of the activity was "Looking for the ancient rhyme of learning Chinese characters and tasting the West Lake Longjing". The main activity place is Meiwu, the ninth of the ten scenic spots in the West Lake, where a tea culture activity was held.

2. Activity route: before 10: 00 a.m., organize a group from Hangzhou City (L Old Town), take a boat trip to the West Lake (about 45 minutes), climb the Santan Moon, break the bridge, see the Leifeng Tower, visit Huagang to watch fish, listen to the story of "Wang Yue Temple" (about 30 minutes), and visit Lingyin Temple for self-care (about 60 minutes).

3 Introduction of tea culture activities in Meiwu:

(1) The tourists who participated in the sightseeing activities were divided into six "tea exploring" teams.

(2) After entering the meijiawu Cultural Village, the "Tea Expedition" will be led by personnel to visit more than 60 hometown teahouses in meijiawu/Kloc-0, and then go to the reception room in the village to learn about the history of meijiawu tea, the role of picking and frying tea, and awaken the appreciation of tea art performances (about one hour).

(3) After the viewing, six "tea exploring" teams will perform a tea frying performance, followed by a tea ceremony performance.

(4) Distribute the same amount of tea leaves to each group and fry them by hand. In the process of bombing, each group will have a poetry contest, and any group will lose points if they rest for more than 5 seconds.

(5) After the tea is fried, show the tea ceremony. The "tea detectives" team can play freely.

(6) According to the shape of the fried tea, the color, aroma and taste of the tea soup, and the effect of the tea show, the identification was carried out.

Note: The venue and raw materials for this event are provided by contacting a teahouse in meijiawu in advance and inviting the owner and villagers of the teahouse to serve as judges. * * * There are ten people. Referees will drink the tea of the team they support and judge them according to the amount of tea they drink. One or two winning teams will get a big gift package.

The next day's activities:

Activity description:

1. On the agenda of the next day, it is Christmas Eve. In view of this special festival, we will hold a sweet activity of "tying the knot and caring for the beam" at the second stop of this trip.

2. Activity route:

Get together at 7: 30 in the morning, visit Lingshan Geomantic Wonderland (about 50 minutes), Song Wan Academy, Wu Shan Tianfeng and Huangchengting (about 40 minutes), visit Please River Square in Southern Song Dynasty, and visit Huanglongdong Folk Garden at your own expense (self-paid tickets 15 yuan, return to the city around 5 o'clock.

3. Introduction to the activity "Couple, Love, Bride, Courtyard":

(1) Randomly select 5 pairs of tourists to participate in this sweet activity.

(2) The contestants put on the costumes of the ancient students of Song Wan Academy, and the men and women stood in a row respectively.

(3) Female tourists stand behind the screen prepared in advance, while male tourists stand in front of the screen one meter away, holding a basket in their hands. Female tourists throw red balls in the back and male tourists meet them in the front.

(1) According to the catch quantity, select the top three teams.

(2) The winning team will get a special opportunity to "express their love loudly" and will provide a sweet and happy dinner for the winning team in Xizi Lake.

Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou Hotel. 、

Promotion method:

1. Contact the person in charge of restaurants, cafes and other places within one month before the event, and all customers who enter the store will be given a particularly beautiful picture book of the West Lake Cultural Tour with the description of the event printed on it.

2. The advertisements of this cultural tour are introduced on the screens of bus stations and subway stations.

Open a column on the travel website to introduce this activity, and you can communicate online.

4. Hanging propaganda banners on some road sections.

5. Distribute leaflets at the promotion site within one week before the event.

cost budgeting

1, book a teahouse for 500

2. Gift Pack 300

3. Flyer XX

4. Banner 1000

5 pieces of clothes 1000

6.XX exquisite album

The total cost is 6800

Reserve fund 4000

Advertising effect prediction

I hope to introduce the cultural journey of the West Lake through various media, which will have a certain influence and let more people know about the West Lake.

reference data

1, the related articles refer to Zhang Dai's West Lake in July and a half.

2, Baidu search "West Lake" related content.

3. Hangzhou Tour Guide Network

Special link

the west lake of yingzhou

Yingzhou West Lake is located on both sides of Xinquan River, one kilometer northwest of Fuyang City, Anhui Province. It is the confluence of four ancient rivers: Heying River, Qinghe River, Little ru river and Bailonggou. Fuyang was named Yingzhou after the Northern Wei Dynasty, and the Tang, Song, Ming and Qing Dynasties were places of interest.

Fuzhou West Lake

Fuzhou West Lake is located on Hubin Road in the northwest corner of Wolong Mountain in Fuzhou. It was carved by Gao Yan in the third year of Jin Taikang (AD 282) and has been a tourist attraction since the late Tang Dynasty. In the Five Dynasties, Wang Jiwei, the second son of Fujian King, built pavilions, terraces, buildings, pavilions and boats in the lake, making the West Lake an imperial garden. In the Song Dynasty, it became more prosperous. In the eighth year of Daoguang reign (A.D. 1828), Lin Zexu paved and rebuilt the lakeshore. 19 14 was turned into the West Lake Park.

Huizhou west lake

National key scenic spots, national aaaa-level tourist attractions, and one of the first provincial-level scenic spots in Guangdong Province.

Huizhou west lake

Located in Huizhou City, Guangdong Province, formerly known as Hufeng Lake, it was once as famous as Hangzhou West Lake and Yingzhou West Lake in history.

Slender West Lake

Slender West Lake, located in the northwest of Yangzhou City, has been a scenic spot since the Six Dynasties. In the Qing Dynasty, a lake landscape garden with "flowers and willows all facing the water and mountains all the way" was formed, which integrated the beauty of the south and the glory of the north. In the Qing Dynasty, it flourished and became a symbol of Yangzhou's elegance.

Shenyang West Lake

Shenyang West Lake, 40km away from downtown Shenyang, is located in Dangbao Town, xinmin city. There are 10,000 mu of water here. The lake is clear and green, like a huge emerald. You can see fish swimming happily underwater.

Xiaoxihu Lake in Lanzhou

The Xiaoxihu Lake in Lanzhou is also called Lotus Pond and Lotus Pond. In the eleventh year of Hongwu in the Ming Dynasty, Zhu Yuanzhang became a vassal, and Mo Zhu, the fourteenth son, became the king of the Soviet Union. In the first year, Su moved from Ganzhou (now Zhangye) to Lanzhou. Because Sue missed the beautiful scenery of Jiangnan water town, he built a lotus pond in four years. On Friday, flowers and trees were lush, and fish and turtles were everywhere for their entertainment and enjoyment, but they were later destroyed by the war.

Guilin West Lake

To the west of Guilin, between the hidden mountain and the western mountain. The original water surface area is more than 700 mu, and the blue waves are rippling, so it is called the West Lake.

Nanchang West Lake

Nanchang has had the West Lake since ancient times. The Ruzi Pavilion, the main scenic spot in the lake, was built in memory of Xu Ruzi, a senior scholar in the Eastern Han Dynasty. The Three Kingdoms, Western Jin Dynasty, Sui Dynasty, Tang Dynasty and Song Dynasty were abolished many times. This place was originally the place where Xu Ruzi studied, and there is a historical allusion that "Xu Ruzi went down to Chen Fan couch" (Wang Bo's preface to Wang Tengting). The present Ruzi Pavilion Park was built in 1979, with fish-watching promenade, lotus-watching pavilion, strolling in the park, small bridges and flowing water, pavilions and pavilions, quite like Suzhou gardens.

Note: The above information is a tourist attraction named after the West Lake, which provides information for tourists who love to travel and let everyone appreciate the different West Lake culture.

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