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Analysis of destination image, review of document 142 of 2000 1973.

1。 brief introduction

In 2000, when the Travel and Tourism Research Association (TTRA) was held in Los Angeles, john hunter used three new fields to break the boundaries of farmers, and made a metaphor to describe his own target images Edward Mayo and Claire Gunn in the 1970s. In recent three years, due to the early works of these decades, this theme has become one of the most popular tourism literature.

Researchers now have tourist destinations, video literature and their disposal wealth. A document 142 examines the image of the destination, and during the publication of the document from 73 to 00, the key features are synthesized. Some people think that such a summary will provide a useful reference guide for destination marketing.

Two years ago, an important review of previous literature reported two target images. Sichuan (1990)23 A summary of the frequently mentioned research on the image of tourist destinations shows that the most popular themes are the function of travel, the influence of purchasing behavior and the satisfactory image of tourist destinations:

The central assumption of the study of tourism destination image is that the tourism destination image plays an important role in a person's decision-making related to tourism purchase, and the satisfaction of an individual traveler depends largely on his expectation of the tourism destination, comparison with the destination, or dissatisfaction with the previous image of the tourism destination and the performance of its perceived goals.

Conceptualization of Echtner and Ritchie's (1991) research and realization of previous research 15. The researchers concluded? Singing the image of the destination in business has not been successful. They also found that some researchers have combined quantitative techniques with unstructured methods involving consumers' strong preferences.

If you don't know how to pronounce this passage in English, you can spell it one by one according to the following.

müdüxíng Xiàng de f NX，yügècóng 1973 nián de 142 wén Jia n sh nchá2000 nián

1. Make contributions

In 2000, jǔxíng was 20 years old.

Youngers Rennuen Xià NZà i y m m u y ü gè l m u y ó u mé dí ng xi à ng wé nxué jí qí ch ǔ zhi de Kaif yègè 142 wéNJàn sh nchámüdíng xing，záI wén Xuéchán bán 73 nián zhán qíJiān，jéNXíng le yán sháng chán héchéng de gun Jia n tèng。 yüurén rènéI，zhèyàng de züngjiéHuíg tíng yüng yàu yòng de cánko zhánánán médéng Xiao。

( 1990)23

Jueche State, Ger Bijele de

echt ner hélǐqí( 199 1)yánjiáde gàiniànhuàhé 15yǐqián de yánji shísh。 qísh nchá，yánji réNYUán déchjiélén？ This is a good example. Hello, hello, hello, hello, hello, hello, hello, y incarnation, hello.