The "Michelin Guide" is a book that helps identify the quality of car tires. ()

The "Michelin Guide" is a book that helps identify the quality of car tires. (Wrong)

"Le Guide Michelin" is the general name for food and travel guide books published by the famous French tire manufacturer Michelin. It evaluates restaurants and hotels. The book cover is red. "Le Guide Rouge" (Le Guide Rouge) is the most representative, so sometimes the term "Michelin Guide" refers specifically to "Red Guide".

In addition to the red-covered accommodation guide, there is also the green-covered "Le Guide Vert" (Le Guide Vert), which contains travel itinerary planning, attraction recommendations, road guidance, etc. On June 29, 2018, the Michelin Guide and WeChat Pay reached a strategic cooperation.

The "Michelin Guide" was born during the Paris International Exhibition in 1900. At that time, the Michelin brothers, the founders of the Michelin company, were optimistic about the development prospects of automobile travel. If automobile travel became more prosperous, their tires would also be sold. The better.

Therefore, we collected information that is helpful for car travel such as maps, gas stations, hotels, car repair shops, etc., and published the "Michelin Guide" in the size of a portable manual, and provided it to customers for free. .

Strategic Cooperation

On June 29, 2018, the Michelin Guide and WeChat Pay announced a strategic cooperation in Guangzhou. Both parties will leverage their respective advantageous resources to provide authoritative food and beverage evaluations based on the Michelin Guide. experience and product functions such as WeChat payment, mini programs, and social advertising, and carry out cooperation with brands and other aspects to provide users with a smarter and high-quality catering experience.

In July, in addition to the user activities of the Michelin Guide and WeChat Pay co-branding, WeChat Pay will also discuss with Michelin Guide the latest smart catering solutions for Michelin restaurants. Both parties will integrate online and offline Resources, the use of AI, big data, facial recognition and other capabilities may integrate technological creativity and experience into the Michelin Guide and Michelin restaurants.