What does the creative design of tourism projects include?

The creative design of tourism projects includes the following four parts:

1, name of tourism project;

2. Style of tourism projects;

3. The region and location of tourism projects;

4. The product system of tourism projects.

How to plan tourism projects?

1, project establishment

The initial presentation of the project is to link the long-term blueprint of a project, clarify the business combination, financial model and land use index of the project, and determine the highlights of the project, which is also the basis for promoting the follow-up design work.

2. Provide overall guidance for the long-term development and operation of the scenic spot in the future.

As we all know, most of the scenic spots are monotonous and unattractive except those with unique resources or things that people have no self (people have my superiority).

This is why all scenic spots should be planned, hoping to find their own core points and find the soul of that scenic spot.

Three main points of the scenic spot: format, layout and tour route.

Format and layout are three key points in scenic spot planning. This format takes into account the necessary entertainment and consumption levels in the normal operation of scenic spots in the future; The layout takes into account the comfort and service guarantee level of future tourist experience. The reasonable design of tourist routes is the key to display the characteristics of scenic spots and service operation to the greatest extent.

I. Layout (Functional Zoning)

At the beginning of planning and design, the whole scenic spot will be designed with functional zoning, because zoning involves the movement of tourists and will affect their mood. A good moving experience will be good, and a bad one may lead to dissatisfaction.

Therefore, when planning some layouts and facilities, we always look at each area from a macro perspective, and then realize the connection of each area through internal traffic lines, without going back and looking at repeated scenes. Only in this way can we achieve characteristic tourism, distinctive theme, entertaining and immersive experience.

For example, in the loop design, there are generally main loops and other small loops. The main loop can be closed-loop tour, and it is better to consider the diversion of people and vehicles; The dynamic design of entrance and exit, such as ticket purchase, consultation and door opening, should conform to the movement of tourists. The essence of the planning and design of tourist routes is to select suitable tourist routes according to their characteristics, and generate a complete route design through certain standards and reasonable route planning. Visitors must visit the scenic spots in a certain order. When there is not enough time, tourists need to choose the right route. Generally speaking, tourists always want to go to the most iconic scenic spots and as many distinctive scenic spots as possible. If there is a night tour, you have to consider the lighting planning at night.

Second, the format

This format will involve the introduction of individual items and products, such as catering, entertainment items and rest facilities.

In fact, this is an improvement of functional partition. In the subjective division of various functional areas, we should think from the perspective of the tourist experience of combining eating, drinking and having fun, so as to achieve functional integration in the area and organic integration of all areas.

When planning functions, we should consider some attractions of future scenic spots: first, what kind of products or formats should be used to attract tourists to the scenic spots first; Second, what products or formats can be sold to tourists when people come? Third, when people come once, what kind of products and formats will make tourists have the impulse to come again.

Three. Highlights of the project theme

The core elements of tourism resources and even regional context are: historical relics, architectural blocks, religious places of worship, economic and cultural sites, eco-tourism settlement environment, regionalization factor environment, regionalization facility material environment, regional economic comprehensive environment and so on. For cultural scenic spots with profound cultural origins, we should trace back to the source of culture and fully tap the highlights of literature, history, celebrities, legends and folk customs.