Notice on Special Installation of Booth of Chongqing Booth Decoration Company

Decoration school

(1) Data should be distributed in a targeted manner.

It can be sent to the target audience layer by layer. Materials can be divided into two categories: one is low-cost materials that can be distributed to every visitor, including single-page and folded materials; The other is a complete set of high-cost information provided to professional visitors, which is generally not suitable for on-site provision and is best sent to customers.

(2) data placement and control

Booth materials for distribution should be placed where visitors can easily get them. Don't put it too neatly, and don't put it in geometric patterns, lest visitors mistakenly think it is a display and don't take it. You can use a data rack (but pay attention to the placement position, which will not affect the booth work and the audience walking). Materials should not be piled up in large quantities, but should be evenly distributed. They can be distributed directly by the booth staff, or they can be placed on the booth in small quantities and added continuously to avoid the waste caused by spam. The amount of information distributed should be controlled so as to have a normal supply during the whole exhibition period. Don't leave a lot of specially printed materials that are not used in other occasions at the end of the exhibition, or there is no material to distribute before the end of the exhibition.

The cost of providing trading information to customers is generally higher, and the control can be stricter. Information can be placed in the reception room or in the data cabinet, and visitors are not allowed to take it away at will, but booth staff can selectively provide it to valuable customers who really need information. According to the survey, many real customers are often reluctant to carry a lot of information and basically don't look at the information collected at the exhibition. Therefore, you can't provide trade information directly on the booth, but only provide a small amount of information for negotiation reference. In this way, booth staff and visitors can concentrate on talking, and when negotiating trade details, they can use directly related materials to assist the negotiations. If customers need information, they can fill in the application form. Exhibitors arrange mailing on the day of the exhibition or after the exhibition.

According to American statistics, 50% of people have no purpose or unknown purpose to collect information everywhere, and finally leave the collected information on the table in the restaurant, on the car seat or in the wastebasket. Even if I got the office, I put it in the data pile. When I "have time to watch it again", I won't actually have time to watch it. These people are called "data collectors" in Britain. They ask for information everywhere without a clear destination and may eventually throw it away. Therefore, it is necessary to manage information well and not provide valuable information to such people.

8. Activities

Some activities may be arranged in the exhibition, including opening ceremony, press conference, museum day, reception, seminar, VIP visit, purchasing group, etc. These activities are related to the exhibition, and exhibitors should pay enough attention to them and actively participate or make full use of them as needed.

The opening ceremony of the exhibition is one of the most important activities of the exhibition, which has both news value and commercial value. For ordinary exhibitors, it is important to make use of their commercial value. The invitees are all government officials, business celebrities and journalists. On the opening day, many people who visited the exhibition were valuable businessmen. Exhibitors should make full use of this.

(1) Exhibitors must complete all construction and layout work before the opening ceremony.

A few hours after the opening ceremony is the key moment, which is the most important for exhibitors. Important people have arrived, and important customers usually visit at the beginning of the exhibition. They patrol the exhibition, and if the booth is properly arranged and ready to receive guests for business talks, then these important customers will list such booths as contact objects after the patrol. The booth still under construction is negative publicity and will lose these most important customers.

(2) Understand the process and activities of the opening ceremony, including the visiting routes of the VIPs after the opening ceremony.

As an exhibition organizer, try to include your booth in the VIP tour route, which will be conducive to news propaganda.

(3) Ensure that all booth personnel are in place and that booth personnel are neatly dressed and full of energy. If necessary, be prepared for photography.